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All Journal IECON: International Economics and Business Conference
Alfian Mukti Fajar
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Economics, Econometrics & Finance

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Analysis of Marketing Strategies in Enchancing Competitive Advantage in the E-Commerce Industry in the Bangking Sector Yuliana Dewi; Alfian Mukti Fajar; Nirwana Sampara; Darmawan; Irwan Idrus
IECON: International Economics and Business Conference Vol. 2 No. 2 (2024): International Conference on Economics and Business (IECON-2)
Publisher : www.amertainstitute.com

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65246/1nhdwd79

Abstract

This study aims to analyze the marketing strategies implemented by the e-commerce industry in the banking sector in Parepare City to increase competitive advantage. This research uses a qualitative approach to understand in depth the marketing strategies implemented by the banking sector in the e-commerce industry in Parepare City. This approach was chosen because it allows an in-depth exploration of industry players' experiences, views, and policies. Data was collected through in-depth interviews, observations, and documentation studies, then analyzed thematically to identify patterns, strategies, and critical success factors in creating competitive advantage. This approach is expected to provide a comprehensive picture of the phenomenon under study. The sample in this research consisted of 3 (three) sources who were involved in banking. The results of this research indicate that the marketing strategy implemented by the banking sector in the e-commerce industry in Parepare City plays a significant role in creating a competitive advantage. Implementing digital strategies through mobile banking applications has effectively increased accessibility and interaction with customers.
The Effect of Local Wisdom Values on Employee Performance in Regional General Companies (PERUMDA) Tirta Karajae City of Parepare Alfian Mukti Fajar; Ananda Putri; Rahma Amariaman; Irwan Idrus; Bahruddin
IECON: International Economics and Business Conference Vol. 1 No. 1 (2023): International Conference on Economics and Business (IECON-1)
Publisher : www.amertainstitute.com

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65246/wbw90y32

Abstract

Many people think that there has been a degradation or loss of local wisdom values inherited by their ancestors inthe form of mental attitudes that are full of morality-based values, such as the nature of Getteng (assertiveness), Lempu (honesty) and Ada Tongeng (the only one). words and actions), all of which are summarized in a package of cultural attitudes (Cultural Attitude) that is upheld, namely Siri (Highest Honor). ' and Getteng on Employee Performance at the Tirta Karajae Regional Public Company (PERUMDA) office, Parepare City. Respondents who were used as samples in the study after calculating the slovin formula were 90 people.The method used in this study is a quantitative model approach where data is obtained through questionnaires and will then be processed using the SPSS application. The results of the analysis obtained show that the value of local wisdom of Lempu and Getteng has a negative but not significant impact on employee performance, while the value of Siri' local wisdom has a positive and significant effect on employee performance at the Tirta Karajae Regional Public Company (PERUMDA) Parepare City.
Co-Authors Ananda Putri Bahruddin Darmawan Irwan Idrus Nirwana Sampara Rahma Amariaman Yuliana Dewi