Garuda - Garba Rujukan Digital

Strategi Komukasi Pemasaran Pada Starbucks Card di Starbucks Resinda Park Mall Ananda Putri; Mayasari Mayasari; Zainal Abidin
YUME : Journal of Management Vol 4, No 2 (2021)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.2568/yum.v4i1.1161

Abstrak “Strategi Komukasi Pemasaran Pada Starbucks Card di Starbucks Resinda Park Mall”. Program studi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Singaperbangsa Karawang.Penelitian ini membahas tentang strategi komunikasi pemasaran Starbucks Card yang ada di sebuah kedai kopi yaitu Starbucks Coffee. Dalam artikel ini membahas bagaimana Starbucks Resinda Park Mall memasarkan Starbucks Card. Penelitian ini bertujuan untuk mengetahui strategi komunikasi yang digunakan Starbucks Resinda Park Mall dalam memasarkan Starbucks Card. Tempat penelitian yang digunakan peneliti yaitu Starbucks Resinda Park Mall. Penelitian ini mengambil subjek penelitian yaitu pimpinan toko, pegawai, dan pelanggan yang ada di Starbucks Resinda Park Mall. Pengumpulan data pada penelitian menggunakan wawancara mendalam dan observasi non partisipan, studi kepustakaan.Pada strategi komunikasinya Starbucks Resinda Park Mall telah melakukan yang terbaik dan memasarkan Starbucks Cardnya. Penelitian ini menggunakan Teori Intergrated Marketing Communication (IMC) yang didalamnya terdapat komponen-komponen yakni personal selling, periklanan, dan point of purchase communication. Metode penelitian yang digunakan yaitu metode penelitian kualitatif dengan pendekatan deskriftif kualitatif yang bertujuan untuk lebih menjelaskan atau mendeskripsikan bagaiman Starbucks Resinda Park Mall memasarkan Starbucks Card terhadap pelanggan. Hasil penelitian ini yakni Personal selling, Periklanan, dan Point of purchase communication.Kata Kunci: Personal selling, Periklanan, dan Point of purchase communication Abstract "Marketing Communication Strategy on Starbucks Card at Starbucks Resinda Park Mall". Communication Studies study program, Faculty of Social and Political Sciences, Singaperbangsa University Karawang. This study discusses the Starbucks Card marketing communication strategy in a coffee shop, namely Starbucks Coffee. In this article, we discuss how Starbucks Resinda Park Mall markets the Starbucks Card. This study aims to determine the communication strategy used by Starbucks Resinda Park Mall in marketing the Starbucks Card. The research place used by researchers is Starbucks Resinda Park Mall. This study took the subject of research, namely store leaders, employees, and customers at Starbucks Resinda Park Mall. Collecting data in this study using in-depth interviews and non-participant observation, literature study. In its communication strategy, Starbucks Resinda Park Mall has done its best and marketed its Starbucks Card. This study uses the theory of Integrated Marketing Communication (IMC) in which there are components, namely personal selling, advertising, and point of purchase communication. The research method used is a qualitative research method with a qualitative descriptive approach which aims to better explain or describe how Starbucks Resinda Park Mall markets Starbucks Card to customers. The results of this study are Personal selling, Advertising, and Point of purchase communication.Keywords: Personal selling, Advertising, and Point of purchase communication

Faktor-Faktor Yang Mempengaruhi Motivasi Mahasiswa Menjadi Enterpreneur Syariah Ananda Putri; Mellya Embun Baining; Fauzan Ramli
Jurnal Manajemen dan Pendidikan Agama Islam Vol. 2 No. 3 (2024): Mei : Jurnal Manajemen dan Pendidikan Agama Islam
Publisher : Asosiasi Riset Pendidikan Agama dan Filsafat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jmpai.v2i3.211

This research aims to determine the influence of independence, environment, creativity and education on students' motivation to become sharia entrepreneurs. Study students at the Faculty of Economics and Islamic Business, Sultan Thaha Saifuddin State Islamic University, Jambi, the subjects of this research are students at the Faculty of Economics and Islamic Business, Sultan Thaha State Islamic University. Saifudin Jambi. Data collection techniques use observation, questionnaires and documentation where the research method used is a quantitative research method that uses primary data and secondary data with a multiple linear regression model. The results of partial testing (t test) of the independence variable and environmental variables do not have a significant effect on students' motivation to become sharia entrepreneurs. while the creativity variable and the education variable have a significant effect on students' motivation to become sharia entrepreneurs. Based on the results of the F test (simultaneous test) it can be concluded that independence, environment, creativity and education simultaneously have a significant effect on students' motivation to become sharia entrepreneurs.

PENGEMBANGAN E-LKPD BERBASIS PROBLEM BASED LEARNING (PBL) PADA PEMBELAJARAN IPA DI SEKOLAH DASAR shinta sunny; Herlina Usman; Monica Bellandina A; Ananda Putri
Jurnal Pendidikan dan Kebudayaan (JURDIKBUD) Vol. 2 No. 3 (2022): November 2022 : Jurnal Pendidikan dan Kebudayaan (JURDIKBUD)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurdikbud.v2i3.703

This study aims to develop electronic Student Worksheets based on Problem Based Learning (PBL) in science learning on ecosystem material for fifth-grade elementary school students and also to determine the feasibility of electronic Student Worksheets based on Problem Based Learning (PBL). The research method used is Research and Development or R&D. The research model used is Borg and Gall. The Borg and Gall model applies ten stages of research and development, according to Effendi and Hendriyani, these stages are (1) research and information collecting, (2) planning, (3) developing preliminary product, (4) preliminary field testing, (5) main product revision, (6) main field testing, (7) operational product revision, (8) operational field testing, (9) final product revision, (10) dissemination and implementation. Due to various aspects of consideration, including cost and time, the simplification of research and development is carried out only up to the ninth stage. The instruments for collecting data were expert test questionnaires and student response questionnaires. The expert test process was carried out on media experts and science material experts. The validation result of the media expert test was 84% so it could be said to be "very feasible", while the validation result of the science material expert test was 94.2% so it was classified as "very feasible". All expert validation results are averaged and the average validation result is 89.4%. This shows that the media is included in the "very decent" category. Furthermore, the product was implemented for 50 grade V students at SDN 21 Palembang for the 2022/2023 academic year. The results of the data from the student response questionnaire were averaged and averaged and the student response results were 90.98%. Thus, the Electronic Student Worksheets based on Problem Based Learning (PBL) that were developed were declared very suitable for use as learning media for class V science on ecosystem material.

The Effect of Local Wisdom Values on Employee Performance in Regional General Companies (PERUMDA) Tirta Karajae City of Parepare Alfian Mukti Fajar; Ananda Putri; Rahma Amariaman; Irwan Idrus; Bahruddin
IECON: International Economics and Business Conference Vol. 1 No. 1 (2023): International Conference on Economics and Business (IECON-1)
Publisher : www.amertainstitute.com

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65246/wbw90y32

Many people think that there has been a degradation or loss of local wisdom values inherited by their ancestors inthe form of mental attitudes that are full of morality-based values, such as the nature of Getteng (assertiveness), Lempu (honesty) and Ada Tongeng (the only one). words and actions), all of which are summarized in a package of cultural attitudes (Cultural Attitude) that is upheld, namely Siri (Highest Honor). ' and Getteng on Employee Performance at the Tirta Karajae Regional Public Company (PERUMDA) office, Parepare City. Respondents who were used as samples in the study after calculating the slovin formula were 90 people.The method used in this study is a quantitative model approach where data is obtained through questionnaires and will then be processed using the SPSS application. The results of the analysis obtained show that the value of local wisdom of Lempu and Getteng has a negative but not significant impact on employee performance, while the value of Siri' local wisdom has a positive and significant effect on employee performance at the Tirta Karajae Regional Public Company (PERUMDA) Parepare City.

Literature Review: Analisis Multimedia untuk Meningkatkan Kemampuan Literasi Sains Peserta Didik Ananda Putri; Hadi Nasbey; Mohamad Syarif Sumantri
Prosiding Seminar Nasional Ilmu Pendidikan Vol. 1 No. 2 (2024): Desember : Prosiding Seminar Nasional Ilmu Pendidikan
Publisher : Asosiasi Riset Ilmu Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/prosemnasipi.v1i2.33

PISA results show that Indonesia's science literacy skills are low, so a solution is needed to fix the problem. This study aims to analyze the role of multimedia in improving students' science literacy skills. The method used is by collecting literature review data and then reviewing information from the data that has been collected. Based on the results of this study, it was found that multimedia can improve students' science literacy skills in both the “High” and “Medium” categories, so the use of multimedia in the learning process is considered important to improve students science literacy skills. Text, images, audio, animation, and video contained in multimedia can facilitate students in understanding the material, stimulate students' thinking skills, and create active learning.

PENGEMBANGAN E-LKPD BERBASIS PROBLEM BASED LEARNING (PBL) PADA PEMBELAJARAN IPA DI SEKOLAH DASAR shinta sunny; Herlina Usman; Monica Bellandina A; Ananda Putri
Jurnal Pendidikan dan Kebudayaan (JURDIKBUD) Vol. 2 No. 3 (2022): November 2022 : Jurnal Pendidikan dan Kebudayaan (JURDIKBUD)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurdikbud.v2i3.703

This study aims to develop electronic Student Worksheets based on Problem Based Learning (PBL) in science learning on ecosystem material for fifth-grade elementary school students and also to determine the feasibility of electronic Student Worksheets based on Problem Based Learning (PBL). The research method used is Research and Development or R&D. The research model used is Borg and Gall. The Borg and Gall model applies ten stages of research and development, according to Effendi and Hendriyani, these stages are (1) research and information collecting, (2) planning, (3) developing preliminary product, (4) preliminary field testing, (5) main product revision, (6) main field testing, (7) operational product revision, (8) operational field testing, (9) final product revision, (10) dissemination and implementation. Due to various aspects of consideration, including cost and time, the simplification of research and development is carried out only up to the ninth stage. The instruments for collecting data were expert test questionnaires and student response questionnaires. The expert test process was carried out on media experts and science material experts. The validation result of the media expert test was 84% so it could be said to be "very feasible", while the validation result of the science material expert test was 94.2% so it was classified as "very feasible". All expert validation results are averaged and the average validation result is 89.4%. This shows that the media is included in the "very decent" category. Furthermore, the product was implemented for 50 grade V students at SDN 21 Palembang for the 2022/2023 academic year. The results of the data from the student response questionnaire were averaged and averaged and the student response results were 90.98%. Thus, the Electronic Student Worksheets based on Problem Based Learning (PBL) that were developed were declared very suitable for use as learning media for class V science on ecosystem material.

PENGEMBANGAN E-LKPD BERBASIS PROBLEM BASED LEARNING (PBL) PADA PEMBELAJARAN IPA DI SEKOLAH DASAR shinta sunny; Herlina Usman; Monica Bellandina A; Ananda Putri
Jurnal Pendidikan dan Kebudayaan (JURDIKBUD) Vol. 2 No. 3 (2022): November 2022 : Jurnal Pendidikan dan Kebudayaan (JURDIKBUD)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurdikbud.v2i3.703

This study aims to develop electronic Student Worksheets based on Problem Based Learning (PBL) in science learning on ecosystem material for fifth-grade elementary school students and also to determine the feasibility of electronic Student Worksheets based on Problem Based Learning (PBL). The research method used is Research and Development or R&D. The research model used is Borg and Gall. The Borg and Gall model applies ten stages of research and development, according to Effendi and Hendriyani, these stages are (1) research and information collecting, (2) planning, (3) developing preliminary product, (4) preliminary field testing, (5) main product revision, (6) main field testing, (7) operational product revision, (8) operational field testing, (9) final product revision, (10) dissemination and implementation. Due to various aspects of consideration, including cost and time, the simplification of research and development is carried out only up to the ninth stage. The instruments for collecting data were expert test questionnaires and student response questionnaires. The expert test process was carried out on media experts and science material experts. The validation result of the media expert test was 84% so it could be said to be "very feasible", while the validation result of the science material expert test was 94.2% so it was classified as "very feasible". All expert validation results are averaged and the average validation result is 89.4%. This shows that the media is included in the "very decent" category. Furthermore, the product was implemented for 50 grade V students at SDN 21 Palembang for the 2022/2023 academic year. The results of the data from the student response questionnaire were averaged and averaged and the student response results were 90.98%. Thus, the Electronic Student Worksheets based on Problem Based Learning (PBL) that were developed were declared very suitable for use as learning media for class V science on ecosystem material.

Literature Review: Analisis Multimedia untuk Meningkatkan Kemampuan Literasi Sains Peserta Didik Ananda Putri; Hadi Nasbey; Mohamad Syarif Sumantri
Atletik Karya : Jurnal Pendidikan dan Olahraga Aktual Vol. 1 No. 1 (2024): Juni : Atletik Karya : Jurnal Pendidikan dan Olahraga Aktual
Publisher : Asosiasi Riset Ilmu Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/atletikkarya.v1i1.5

PISA results show that Indonesia's science literacy skills are low, so a solution is needed to fix the problem. This study aims to analyze the role of multimedia in improving students' science literacy skills. The method used is by collecting literature review data and then reviewing information from the data that has been collected. Based on the results of this study, it was found that multimedia can improve students' science literacy skills in both the “High” and “Medium” categories, so the use of multimedia in the learning process is considered important to improve students science literacy skills. Text, images, audio, animation, and video contained in multimedia can facilitate students in understanding the material, stimulate students' thinking skills, and create active learning.

Title

Found 8 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 8 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 8 Documents
Search