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All Journal Jurnal Ilmiah Ekonomi Islam
Junaedi, Muhammad Ali Ridwan
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Economics, Econometrics & Finance Social Sciences

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Pengaruh Daya Tarik Perusahaan, Reputasi Perusahaan, dan Rekrutmen Online Terhadap Minat Melamar Kerja Generasi Y dan Z Muslim Pengguna Platform Tik-Tok Pada PT Kelas Digital Junaedi, Muhammad Ali Ridwan; Dewianawati, Dwi; Agustina, Ratna
Jurnal Ilmiah Ekonomi Islam Vol 10, No 1 (2024): JIEI : Vol.10, No.1, 2024
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v10i1.12781

Abstract

This research aims to determine the influence of company attractiveness, reputation and online recruitment on interest in applying for work using the Tik-Tok application. The population used is GENERATION Y AND Z Muslims aged between 15 and 41 years who use the Tik-Tok application. From the results of these calculations, a sample of 96 people were obtained as respondents. The research was carried out using multiple linear regression analysis tests. Based on the test results, it can be concluded: Company attractiveness has a positive influence on interest in applying for work, company reputation has a positive influence on interest in applying for work, online recruitment has a positive influence on interest in applying for work.
Pengaruh Daya Tarik Perusahaan, Reputasi Perusahaan, dan Rekrutmen Online Terhadap Minat Melamar Kerja Generasi Y dan Z Muslim Pengguna Platform Tik-Tok Pada PT Kelas Digital Junaedi, Muhammad Ali Ridwan; Dewianawati, Dwi; Agustina, Ratna
Jurnal Ilmiah Ekonomi Islam Vol. 10 No. 1 (2024): JIEI : Vol.10, No.1, 2024
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v10i1.12781

Abstract

This research aims to determine the influence of company attractiveness, reputation and online recruitment on interest in applying for work using the Tik-Tok application. The population used is GENERATION Y AND Z Muslims aged between 15 and 41 years who use the Tik-Tok application. From the results of these calculations, a sample of 96 people were obtained as respondents. The research was carried out using multiple linear regression analysis tests. Based on the test results, it can be concluded: Company attractiveness has a positive influence on interest in applying for work, company reputation has a positive influence on interest in applying for work, online recruitment has a positive influence on interest in applying for work.
Co-Authors Dewianawati, Dwi Ratna Agustina Ratna Agustina, Ratna