Amin, Muh Sirojuddin
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Islamic Economic Perspective on the Implementation of Michael F. Porter's Theory in Business Strategy Management Amin, Muh Sirojuddin; Rachmadi, Kartika Rose
Jurnal Ilmiah Ekonomi Islam Vol 10, No 2 (2024): JIEI : Vol.10, No.2, 2024
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v10i2.13395

Abstract

This study uses a qualitative approach which aims to explain the competitive advantage strategy of the Sunan Drajat Islamic Boarding School business using. The qualitative method used is SWOT analysis. After the SWOT analysis, the researcher researched based on the theory of competitive advantage developed by Michael E. Porter which consists of Value Chain, Porte's Dynamic Diamond and Porter's Five Forces. The data collection used was observation, interview, documentation, observation and participation techniques. Then check the validity of the data using the triangulation method. From the research results, the Sunan Drajat Islamic Boarding School business in carrying out its activities it is based on the principles of benefit, honesty, justice, free from gharar and trust. Meanwhile, the results of the Porter's diamond model analysis found that the Sunan Drajat Islamic Boarding School business applies sharia principles, with the relationship between the main factors supporting each other. As for the results of Porter's Five Forces, it can be concluded that from the field data there are similarities between several components with the theory and there are some that are not in accordance with the theory. From the analysis that has been mentioned, it can be concluded that the PPSD Business uses an image differentiation strategy in marketing its products to remain superior in the midst of many similar business.
Pengaruh Digital Marketing, Affiliate Marketing, Fear of Missing Out (FoMO), dan Online Customer Review Terhadap Keputusan Pembelian Skincare Facetology Pada Platform TikTok Shop ( Studi Kasus Pada Generasi Z di Kota Malang ) Putri, Alkansha Berlina Eka; Arifin, Rois; Amin, Muh Sirojuddin
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to analyze the effect of digital marketing, affiliate marketing, fear of missing out (FoMO) and online customer reviews on purchasing decisions for facetology products on the tiktokshop platform (case study of generation z in Malang). The population used in this study is generation z in the city of Malang who buy facetology products on the tiktokshop platform. The sample in this study was 105 people obtained using the Maholtra formula. The variables used in this study are purchasing decisions as the dependent variable, while digital marketing, affiliate marketing, fear of missing out, and online customer reviews as independent variables. The results of this study concluded that digital marketing, affiliate marketing, fear of missing out, and online customer reviews simultaneously influence purchasing decisions, while the fear of missing out variable does not have a significant effect on purchasing decisions. Keywords: Purchasing Ecisions, Digital Marketing, Affiliate Marketing, Fear Of Missing Out, Online Customer Review
Pengaruh Persepsi Variasi Produk, Cita Rasa, dan Experiential Marketing Terhadap Loyalitas Konsumen pada Coffee Shop Kogu di Kota Malang (Studi Kasus pada Konsumen Coffee Shop Kogu di Kota Malang) Mahfudhah, Nisrina Hasna; Basalamah, Muhammad Ridwan; Amin, Muh Sirojuddin
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This research was conducted with the aim of analyzing the extent of the cause-and-effect relationship between variables of Perception of Product Variety, Taste, and Experiential Marketing on Consumer Loyalty at Kogu Coffee Shop in Malang City. This research uses quantitative methods with purposive sampling technique. The research sample used was Kogu Coffee Shop consumers in Malang City with a total of 90 respondents who provided research data through a questionnaire. Data analysis was carried out using SPSS 26 to carry out instrument tests, classical assumption tests, multiple linear regression analysis, hypothesis testing, and determination coefficient tests (Adjusted R2). This research shows that simultaneously Perception of Product Variety, Taste, and Experiential Marketing have a significant effect on Consumer Loyalty. Partially, Perception of Product Variety has a significant effect on Consumer Loyalty, Taste has a significant effect on Consumer Loyalty, and Experiential Marketing has a significant effect on Consumer Loyalty.  Keywords: Perception of Product Variety, Taste, Experiential Marketing, and Consumer Loyalty
Pengaruh Kecerdasan Spiritual, Kecerdasan Intelektual, Kecerdasan Emosional, Dan Kecerdasan Sosial Terhadap Pola Pikir Generasi Z (Studi Kasus Pada Generasi Z Di Desa Ima’an) Az-zahroh, Putri; Pardiman, Pardiman; Amin, Muh Sirojuddin
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research explores how spiritual, intellectual, emotional, and social intelligence impact the mindset of Generation Z in Ima'an Village, focusing on individuals aged 17–27. Employing an explanatory method with a quantitative approach, the study utilizes descriptive statistics and multiple linear regression analysis to identify which independent variables significantly influence mindset. The results for Hypothesis 1 indicate that spiritual intelligence has a significant effect on the mindset of Generation Z in the village, as shown by a significance value of 0,001, which is below the 0,05 threshold. Meanwhile, Hypothesis 3 is rejected. For Hypothesis 4, emotional intelligence does not significantly influence mindset, as evidenced by a significance value of 0,555, which exceeds 0,05, leading to the rejection of this hypothesis. Furthermore, the F-test reveals that all independent variables together have a significant impact on the dependent variable, with a significance value of 0,001. Keywords: Spiritual Intelligence, Intellectual Intelligence, Emotional Intelligence, Social Intelligence, Generation Z Mindset.
Pengaruh Kualitas Produk, Harga, dan Promosi Terhadap Keputusan Pembelian di e-commerce Shopee di Kalangan Gen Z di Wilayah Kecamatan Bangil Mawarda, Nur Ayu; Nurhidayah, Nurhidayah; Amin, Muh Sirojuddin
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study explores the impact of technology and the internet on shopping behaviors, particularly through platforms like Shopee. The increasing popularity of online transactions has led to changes in consumer habits, with more people preferring online shopping over traditional stores. The research focuses on whether factors such as product quality, price, and promotion influence purchasing decisions on the Shopee application in Bangil sub-district. Using an explanatory research design with a quantitative approach, the study collected data through online questionnaires distributed via angket to 105 Shopee application users in Bangil District. The findings reveal that price, product quality, and promotion collectively have a significant positive effect on purchasing decisions. However, product quality alone does not impact purchasing decisions, while both price and promotion individually influence the decisions of Shopee application users in Bangil District Keywords: Product Quality, Price, Promotion, Purchasing Decisions
Pengaruh Motivasi, Kepemimpinan Dan Budaya Organisasi Terhadap Loyalitas Anggoota Himpunan Pengusaha Muda Di Kota Malang Mufticha, Mufticha; Khalikussabir, Khalikussabir; Amin, Muh Sirojuddin
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze the influence of motivation, leadership, and organizational culture on the loyalty of members of the Indonesian Young Entrepreneurs Association (HIPMI) in Malang City. The research background is based on the crucial role of member loyalty in supporting organizational growth and sustainability, especially in the MSME sector, which is the backbone of the regional economy. This research uses a quantitative approach with a survey method among HIPMI Malang City members. Data were collected through questionnaires and analyzed using multiple linear regression to examine the simultaneous and partial effects of the independent variables on member loyalty. The results show that motivation, leadership, and organizational culture simultaneously have a significant effect on member loyalty. Partially, all three variables also make a positive contribution to loyalty. These findings emphasize the importance of synergy between motivation, leadership, and organizational culture in building member loyalty, which in turn can enhance organizational performance and competitiveness. This research provides practical implications for organizational management to strengthen these aspects to maintain and improve member loyalty.  Keywords: Motivation, Leadership, Organizational culture, Member loyalty, HIPMI, MSMEs.
Pengaruh Kualitas Produk, Influencer Dan Iklan Media Tiktok Terhadap Minat Pembelian Produk Skincare Somethinc Di Kota Malang Aisyah, Erika Nadilah Nur Mustamilatul; Basalamah, Muhammad Ridwan; Amin, Muh Sirojuddin
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study seeks to assess the impact of product quality, influencers, and TikTok media marketing on the purchasing interest in Somethinc skincare products within Malang City. This research employs a quantitative methodology utilizing an explanatory research design. The study sample comprised 125 respondents chosen by purposive sampling. The employed data analysis method is multiple linear regression. The findings of the study indicate that product quality, influencers, and advertisements on TikTok collectively have a positive and substantial impact on purchase intention. Each of the factors—product quality, influencers, and TikTok media advertisements—individually contributes positively and significantly to the purchase intention for Somethinc skincare products. Keywords: Purchase Intent, Product Quality, Influencer, TikTok Media Ads, Somethinc
Islamic Economic Perspective on the Implementation of Michael F. Porter's Theory in Business Strategy Management Amin, Muh Sirojuddin; Rachmadi, Kartika Rose
Jurnal Ilmiah Ekonomi Islam Vol. 10 No. 2 (2024): JIEI : Vol.10, No.2, 2024
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v10i2.13395

Abstract

This study uses a qualitative approach which aims to explain the competitive advantage strategy of the Sunan Drajat Islamic Boarding School business using. The qualitative method used is SWOT analysis. After the SWOT analysis, the researcher researched based on the theory of competitive advantage developed by Michael E. Porter which consists of Value Chain, Porte's Dynamic Diamond and Porter's Five Forces. The data collection used was observation, interview, documentation, observation and participation techniques. Then check the validity of the data using the triangulation method. From the research results, the Sunan Drajat Islamic Boarding School business in carrying out its activities it is based on the principles of benefit, honesty, justice, free from gharar and trust. Meanwhile, the results of the Porter's diamond model analysis found that the Sunan Drajat Islamic Boarding School business applies sharia principles, with the relationship between the main factors supporting each other. As for the results of Porter's Five Forces, it can be concluded that from the field data there are similarities between several components with the theory and there are some that are not in accordance with the theory. From the analysis that has been mentioned, it can be concluded that the PPSD Business uses an image differentiation strategy in marketing its products to remain superior in the midst of many similar business.