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All Journal Darmabakti Cendekia: Journal of Community Service and Engagements Jurnal Pengabdian Masyarakat Manage
Ajeng Rachma Pertiwi
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Computer Science & IT Economics, Econometrics & Finance Engineering Public Health Social Sciences

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FINANCIAL AND DIGITAL MARKETING LITERACY TRAINING TO INCREASE ENTREPRENEURSHIP INTENTION IN MALANG KNITTING COMMUNITY: PELATIHAN LITERASI KEUANGAN DAN DIGITAL MARKETING UNTUK MENINGKATKAN MINAT WIRAUSAHA PADA KOMUNITAS RAJUT MALANG Ajeng Rachma Pertiwi; Rindah Febriana Suryawati; Ditya Permatasari; Elsha Sophia
Darmabakti Cendekia: Journal of Community Service and Engagements Vol. 6 No. 2 (2024): DECEMBER 2024
Publisher : Faculty of Vocational Studies, Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/dc.V6.I2.2024.98-104

Abstract

Background: Malang Knitting Community (KRM) is a community of knitting women in Malang City, Indonesia which is facing a problem of a lack of financial literacy, especially regarding how to prepare financial statements and digital marketing of each community member. Objective: This activity aims to provide financial literacy and digital marketing training for KRM members to increase interest in starting a business. Method: This community service provided in-class offline training on the topics of financial literacy and digital marketing and followed by coaching in preparing financial reports. The impact evaluation was conducted through discussions with KRM members regarding the success of the program. Results: After training and coaching, the number of respondents interested in starting a business increased from 30% to 100% and they understood and were able to prepare a simple financial statement. Conclusion: The training and coaching activities on the topics of financial literacy and digital marketing provide positive benefits to KRM members. Similar activities are still very relevant to be carried out in various communities.
Transformasi UMKM Melalui Literasi Pajak dan Penyusunan Laporan Keuangan Pada Paguyupan Pelaku Usaha Jawa Timur (PAKU) Bani Alkausar; Annisa Wulandari; Prinintha Nanda Soemarsono; Nitami Galih Pangesti; Ajeng Rachma Pertiwi
Jurnal Pengabdian Masyarakat Manage Vol. 7 No. 1 (2026): Februari
Publisher : Universitas Muhammadiyah Jember

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Abstract

Pemahaman perpajakan dan akuntansi merupakan hal dasar yang harus diketahu  i bagi wajib pajak UMKM. Hal ini dikarenakan dapat menunjukkan keadaan usaha sebenarnya dan pemenuhan kewajiban perpajakan dengan tepat. Namun, Paguyupan Pelaku Usaha Jawa Timur (PAKU) masih memiliki kendala dalam memahami perpajakan dan akuntansi. Oleh karena itu, pengabdian masyarakat ini bertujuan untuk memberikan literasi Perpajakan dan Akuntansi pada PAKU. Menggunakan skema workshop, metode yang digunakan diantaranya tahap perencanaan & persiapan, implementasi dan evaluasi. Hasil pengabdian masyarakat menunjukkan bahwa adanya peningkatan literasi perpajakan dan akuntansi pada PAKU yang ditunjukkan melalui post test. Selain itu terdapat 20 UMKM yang tergabung dalam PAKU berhasil melakukan aktivasi akun Coretax. Dengan memberikan pelatihan implementasi Coretax maka program pengabdian masyarakat ini dapat mendukung capaian DJP
Co-Authors Annisa Wulandari Bani Alkausar Ditya Permatasari Elsha Sophia Nitami Galih Pangesti Rindah Febriana Suryawati Soemarsono, Prinintha Nanda