Article Per Year (5 Year)
p-Index From 2021 - 2026
0.92
P-Index
This Author published in this journals
All Journal Jurnal Manajemen dan Organisasi Jurnal Ekonomi Syariah Teori dan Terapan Darmabakti Cendekia: Journal of Community Service and Engagements Jurnal Layanan Masyarakat (Journal of Public Service)
Elsha Sophia
Universitas Airlangga
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Environmental Science Public Health Social Sciences Other

Published : 7 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 7 Documents
Search

 1 
Perilaku Konsumsi Komunitas Pengajian Al-Ikhlas Rungkut Surabaya Sophia, Elsha; Nafik HR, Muhammad
Jurnal Ekonomi Syariah Teori dan Terapan Vol 1, No 10 (2014): Oktober-2014
Publisher : Jurnal Ekonomi Syariah Teori dan Terapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (183.192 KB)

Abstract

The main purpose of these research is to get the information about recitations affection on the consumption behavior of Al-Ikhlas Rungkut Surabaya recitation community.This research use qualitative case study explanatory method. Data collection was done by interviewing, observating, and documentating on the Al-Ikhlas Rungkut Surabaya recitation community.The result obtained is recitation activity have an impact on consumption behavior undertaken by the majority of Al-Ikhlas Rungkut Surabaya recitation community with giving more attention to the appropriate Islamic consumption behavior, namely: 1) Halal and thayyib, 2) Not improvident and extravagant, and 3) balancing the consumption in the world and afterlife. Some members can be said to be improvident and extravagant because of their excessive consumption of goods and use the goods not according to their function, and eventually became redundant. It happens because they can not control their desire really well, although it does not harm them. Then, the behavior of consumption in order to fulfill the dharuriyyat, hajiyyat, and tahsiniyyat for the sake of religion, life, intelligence, descent, and propertys maintenance have also been able to reach and fulfilled in a good way even though it is not perfect.
Perilaku Konsumsi Komunitas Pengajian Al-Ikhlas Rungkut Surabaya Elsha Sophia; Muhammad Nafik HR
Jurnal Ekonomi Syariah Teori dan Terapan Vol. 1 No. 10 (2014): Oktober-2014
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (183.192 KB) | DOI: 10.20473/vol1iss201410pp691-703

Abstract

The main purpose of these research is to get the information about recitation's affection on the consumption behavior of Al-Ikhlas Rungkut Surabaya recitation community.This research use qualitative case study explanatory method. Data collection was done by interviewing, observating, and documentating on the Al-Ikhlas Rungkut Surabaya recitation community.The result obtained is recitation activity have an impact on consumption behavior undertaken by the majority of Al-Ikhlas Rungkut Surabaya recitation community with giving more attention to the appropriate Islamic consumption behavior, namely: 1) Halal and thayyib, 2) Not improvident and extravagant, and 3) balancing the consumption in the world and afterlife. Some members can be said to be improvident and extravagant because of their excessive consumption of goods and use the goods not according to their function, and eventually became redundant. It happens because they can not control their desire really well, although it does not harm them. Then, the behavior of consumption in order to fulfill the dharuriyyat, hajiyyat, and tahsiniyyat for the sake of religion, life, intelligence, descent, and property's maintenance have also been able to reach and fulfilled in a good way even though it is not perfect. REFERENCES Achmadi. 2005. Ideologi Pendidikan Islam. Yogyakarta : Pustaka Pelajar.Chaney, David. 2003. Lifestyles: Sebuah Pengantar Komprehensif. Yogyakarta. Jalasutra.Departemen Agama RI. 2011. Al-Qur'an Terjemahan. Bandung: DiponegoroHandayani, Endang Sih. 2009. Motivasi Ibuibu Rumah Tangga Mengikuti Pengajian Muslimat NU di Ranting Troso Kec. Karanganom Kab. Klaten. Yogyakarta. Universitas Islam Negeri Sunan Kalijaga Yogyakarta. (Online). http://digilib.uin-suka.ac.id (diakses 13 November 2013, jam 23.00).Hidayat, Mohammad. 2010. An Introduction to The Sharia Economic (Pengantar Ekonomi Syariah). Jakarta : Zikrul.Karim, Adiwarman A. 2007. Ekonomi Mikro Islami. Jakarta: PT Raja Grafindo.Langgulung, Hasan. 1986. Manusia dan Pendidikan. Jakarta: Al Husna.Mannan, Mohammad Abdul. 1996. Financing Development in Islam. Jeddah : IRTI.Muflih, Muhammad. 2006. Perliaku Konsumen dalam Perspektif Ilmu Ekonomi Islam. Jakarta: PT. Grafindo Persada.Nafik, Muhammad. 2009. Ekonomi ZISWAQ. Surabaya: IFDI. Ramayulis. 1994. Ilmu Pendidikan Islam. Jakarta: Kalam Mulia.Sukadi, Hananda Dwi. 2011. Pemahaman Perilaku Konsumsi Islam Sumber Daya Insani Departemen Ekonomi Syariah Universitas Airlangga. Surabaya: Universitas Airlangga. (Skripsi Tidak Diterbitkan).Sugiyono. 2011. Metode Penelitian Pendidikan: Pendekatan Kuantitatif, Kualitatif, dan R&D. Bandung: Alfabeta.Supranto, J. dan Nandan Limakrisna. 2007. Perilaku Konsumen dan Strategi Pemasaran untuk Memenangkan Persaingan Bisnis. Edisi Pertama. Jakarta: Mitra Wacana Media.
FINANCIAL AND DIGITAL MARKETING LITERACY TRAINING TO INCREASE ENTREPRENEURSHIP INTENTION IN MALANG KNITTING COMMUNITY: PELATIHAN LITERASI KEUANGAN DAN DIGITAL MARKETING UNTUK MENINGKATKAN MINAT WIRAUSAHA PADA KOMUNITAS RAJUT MALANG Ajeng Rachma Pertiwi; Rindah Febriana Suryawati; Ditya Permatasari; Elsha Sophia
Darmabakti Cendekia: Journal of Community Service and Engagements Vol. 6 No. 2 (2024): DECEMBER 2024
Publisher : Faculty of Vocational Studies, Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/dc.V6.I2.2024.98-104

Abstract

Background: Malang Knitting Community (KRM) is a community of knitting women in Malang City, Indonesia which is facing a problem of a lack of financial literacy, especially regarding how to prepare financial statements and digital marketing of each community member. Objective: This activity aims to provide financial literacy and digital marketing training for KRM members to increase interest in starting a business. Method: This community service provided in-class offline training on the topics of financial literacy and digital marketing and followed by coaching in preparing financial reports. The impact evaluation was conducted through discussions with KRM members regarding the success of the program. Results: After training and coaching, the number of respondents interested in starting a business increased from 30% to 100% and they understood and were able to prepare a simple financial statement. Conclusion: The training and coaching activities on the topics of financial literacy and digital marketing provide positive benefits to KRM members. Similar activities are still very relevant to be carried out in various communities.
ACHIEVING INCLUSIVE FINANCE THROUGH TRAINING AND ASSISTANCE ON FINANCIAL MANAGEMENT AND REPORTING: MEWUJUDKAN KEUANGAN INKLUSIF MELALUI PELATIHAN DAN PENDAMPINGAN PENGELOLAAN DAN PELAPORAN KEUANGAN Firmandani, Wahyu; Eriani, Izmi Dwira; Sophia, Elsha; Nugroho, Kansa Imeliana Putri; Larasati, Galuh Ayu; Sulthani, Alif Iqbal
Darmabakti Cendekia: Journal of Community Service and Engagements Vol. 7 No. 1 (2025): JUNE 2025
Publisher : Faculty of Vocational Studies, Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/dc.V7.I1.2025.89-96

Abstract

Background: In the face of intense global competition, micro, small, and medium enterprises (MSMEs) must be able to compete and expand their businesses internationally. One crucial step in addressing these challenges is acquiring adequate knowledge to manage finances and maintain accurate financial records. Objective: This community service project aims to enhance the financial management and reporting knowledge and skills of MSMEs in Gresik Regency. Method: The program was conducted through three main stages: planning, implementation, and evaluation. The planning stage involved needs assessment and regular coordination with partners. The implementation stage consisted of lectures, case discussions, Q&A sessions, and hands-on assistance in using the SIAPIK financial reporting application. The evaluation stage involved pre-tests, post-tests, and discussion-based assessments. Results: The MSMEs participants demonstrated improved knowledge in financial management, including planning, recording, reporting, and financial control, as reflected by an increase in average test scores from 63 (pre-test) to 91 (post-test). Furthermore, with guidance on using the SIAPIK application, the participants were able to prepare digital financial statements. Conclusion: Training and assistance in financial management and reporting had a significant impact on promoting inclusive finance among MSMEs.
DIGITAL MARKETING IMPLEMENTATION TRAINING: PRODUCT PHOTOS, PACKAGING DESIGN, AND CONTENT DESIGN AS AN EFFORT TO OPTIMIZE PRODUCT VALUE Sophia, Elsha; Fadhlillah, Hanif; Sukma, Alifian; Rohmawati, Siti Nur
Jurnal Layanan Masyarakat (Journal of Public Services) Vol. 9 No. 3 (2025): JURNAL LAYANAN MASYARAKAT
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/.v9i3.2025.435-447

Abstract

In an increasingly competitive digital era, micro, small, and medium enterprises (MSMEs) face challenges in marketing their products effectively due to limited digital understanding, lack of visual design skills, and low quality product photos. This problem has a direct impact on the competitiveness and selling value of MSME products, especially within the 'Aisyiyah Surabaya Branch Leadership. To overcome this, digital marketing implementation training was carried out which included product photography techniques, packaging design, and content creation using simple devices such as smartphones and the Canva application. The training method is carried out in several stages: delivery of educational materials, direct practice with mentoring, and post-activity evaluation through the collection of participants' work and focus group discussions (FGD). This training was attended by 32 MSME participants and was held at MI Muhammadiyah 27, Surabaya. The results of the activity showed an improvement, namely as many as 85% of participants understood the concept of digital marketing, 75% produced product photos that are worthy of publication, 70% were able to design attractive packaging, and 65% succeeded in creating content that increases customer interaction. Despite obstacles such as limited devices and time, this training has proven to be effective in improving MSME digital marketing skills and encouraging product value optimization in the digital market. In the future, advanced training is recommended to include aspects of financial management and access to sharia financing as support for business sustainability.
Analisis Pengaruh Kualitas Layanan terhadap Tingkat Kepuasan Pengguna Mobile Banking: Studi Kasus pada Jconnect Bank Jatim Sophia, Elsha; Taufik Bahtera, Novyandri; Findayanti, Nyna; Nila Firnanda, Nashywa
Jurnal Manajemen dan Organisasi Vol. 16 No. 3 (2025): Jurnal Manajemen dan Organisasi
Publisher : IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jmo.v16i3.62794

Abstract

The development of digital technology has encouraged the transformation of banking services toward mobile platforms. However, the quality of Bank Jatim's JConnect Mobile service still needs improvement to achieve optimal user satisfaction. This study aimed to analyze the influence of service quality on the satisfaction of JConnect Mobile Bank Jatim users. The aspects of service quality examined include physical evidence, reliability, responsiveness, assurance, and empathy. A quantitative approach was employed, using multiple linear regression and descriptive statistical analysis. The sample consisted of 80 respondents who were JConnect users in the Surabaya area. The results of the study indicated that all service quality variables had a significant influence on user satisfaction. Physical evidence (t-count = 0.041), reliability (t-count = 0.039), responsiveness (t-count = 0.023), assurance (t-count = 0.004), and empathy (t-count = 0.014) were found to have significant partial effects. Simultaneously, the analysis showed a significance value of 0.000, which is lower than the alpha value, indicating that all service quality variables—physical evidence, reliability, responsiveness, assurance, and empathy—collectively had a significant effect on user satisfaction. It can be concluded that service quality is an important factor that determines the satisfaction level of JConnect Mobile Bank Jatim users.
INCREASING MSMEs SALES THROUGH DETERMINING COST OF GOODS SOLD (COGS) AND DIGITAL MARKETING Firmandani, Wahyu; Sophia, Elsha; Eriani, Izmi Dwira; Ardelia, Belva Abidah; Yahya, Adrian
Jurnal Layanan Masyarakat (Journal of Public Services) Vol. 8 No. 1 (2024): JURNAL LAYANAN MASYARAKAT
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jlm.v8i1.2024.041-051

Abstract

MSMEs have an important role in a nation's economy because of their contribution to national sales and employment. Moreover, the structure of business entities in Indonesia is still dominated by small and medium-sized enterprises (SMEs). Small- and medium-sized enterprises (SMEs) are compelled to compete on the global market due to the numerous blows from global competition and the prospect of recession. To increase the competitiveness of domestic MSMEs so that they can excel on the international stage, strategic and effective methods are required, such as implementing the marketing mix. Community service through a marketing mix strategy aims to increase MSMEs in Gresik Regency's comprehension of how to implement marketing mix strategies in order to prepare themselves for entry into the global market, which will result in increased sales. The method is implemented in three stages from March to October 2023: the preparation stage, the implementation stage, and the evaluation stage. The preparatory phase commences with routine coordination with partners and condition analysis. The implementation phase is subsequently executed via training, mentoring, question-and-answer sessions, and case discussions. In the evaluation phase, a pre-test, post-test, question-and-answer session, and questionnaire are utilized. Target partners are actively involved at all stages, so that the output targets can be achieved well. The implementation has resulted in an increase in MSMEs' knowledge of the marketing mix, which includes product, place, promotion, and price, as well as an increase in MSMEs' sales due to their increased global marketing reach. This community service also contribute to the achievement of Sustainable Development Goals 8 (Decent Work and Economic Growth) and 9 (Industry, Innovation, and Infrastructure).
Co-Authors Ajeng Rachma Pertiwi Alifian Sukma, Alifian Ardelia, Belva Abidah Ditya Permatasari Eriani, Izmi Dwira Findayanti, Nyna Hanif Fadhlillah Larasati, Galuh Ayu Muhamad Nafik Hadi Ryandono, Muhamad Nafik Muhammad Nafik HR, Muhammad Nila Firnanda, Nashywa Nugroho, Kansa Imeliana Putri Rindah Febriana Suryawati Rohmawati, Siti Nur Sulthani, Alif Iqbal Taufik Bahtera, Novyandri Wahyu Firmandani Yahya, Adrian