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All Journal Journal Competency of Business Strata Business Review Gemi: Jurnal Penelitian dan Pengabdian
Hamidah, Diana Rofi
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Religion Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : Journal Competency of Business

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PENGARUH BRAND IMAGE, KUALITAS PRODUK, DAN PROMOSI PRODUK SAFI TERHADAP MINAT BELI KONSUMEN ( Studi Pada Wanita Usia 20-30 Tahun di Yogyakarta) Hamidah, Diana Rofi; Giyartiningrum, Eko
Journal Competency of Business Vol. 7 No. 1 (2023): Journal Competency of Business
Publisher : Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47200/jcob.v7i01.2008

Abstract

This research aims to know: (1) the influence of brand image toward buying interest, (2) the influence of product quality toward buying interest, (3) the influence of promotion toward buying interest, (4) the influence of brand image, products quality, and promotion toward buying interest. This research applied a quantitative approach by collecting data through survey methods. The population of this research is women aged 20-30 years in Yogyakarta. The sample consisted of 30 respondents by collected data through a questionnaire. The data analysis technique in this study used multiple linear regression analysis. The results of this research showed that: (1) brand image has a positive impact on buying interest, and (2) product quality has a positive impact on buying interest. (3) promotion gives positive impact on buying interest, (4) brand image, products quality, and promotion simultaneously give positive impact on buying interest.
Co-Authors Arif, Nina Fapari Harti Winarni Rr. Eko Giyartiningrum Wisnalmawati Wisnalmawati