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All Journal Jurnal Tabarru': Islamic Banking and Finance Sharia Economic and Management Business Journal (SEMBJ)
Aten, Nurul
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Religion Agriculture, Biological Sciences & Forestry Computer Science & IT Economics, Econometrics & Finance Education Other

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ANALISIS IMPLEMENTASI GCG DAN FUNGSI DPS SEBAGAI INTERNAL AUDITOR DI BANK MUAMALAT INDONESIA Aten, Nurul; Setiawan, Romi Adetio; Polindi, Miko
Jurnal Tabarru': Islamic Banking and Finance Vol. 7 No. 2 (2024): Jurnal Tabarru' : Islamic Banking and Finance
Publisher : Department of Islamic Banking, Faculty of Islamic Studies, Islamic University of Riau (UIR)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/jtb.2024.vol7(2).19811

Abstract

Penelitian ini bertujuan untuk mengkaji penerapan konsep Good Corporate Governance (GCG) dan peran Dewan Pengawas Syariah (DPS), serta dampaknya terhadap kinerja Bank Muamalat KCP Manna Bengkulu Selatan. Metode yang digunakan adalah kualitatif dengan pendekatan deskriptif, yang menekankan pada pemahaman mendalam terhadap fenomena yang diteliti. Hasil penelitian menunjukkan bahwa penerapan GCG di Bank Muamalat telah dilakukan dengan baik, sebagaimana tercermin dalam laporan GCG yang menunjukkan kepatuhan terhadap prinsip-prinsip GCG yang telah ditetapkan. DPS memainkan peran penting dalam pengawasan tata kelola, penghimpunan dana, penyaluran dana, layanan, serta usulan produk atau aktivitas baru. Bukti pengawasan DPS terlihat dari laporan tahunan yang diterbitkan oleh bank. Dampak penerapan GCG dan fungsi DPS terhadap kinerja Bank Muamalat adalah peningkatan stabilitas, keberlanjutan, dan pertumbuhan bisnis jangka panjang. Penerapan prinsip-prinsip syariah pada produk-produk bank berkontribusi positif terhadap kinerja dan citra perusahaan di masyarakat. Jika ada produk yang melanggar prinsip syariah, DPS akan mengambil tindakan yang diperlukan. Implementasi GCG dan pengawasan oleh DPS yang sesuai dengan prinsip-prinsip syariah terbukti meningkatkan kinerja dan reputasi Bank Muamalat.
Sharia Bank Product Marketing Strategy Through Social Media Aten, Nurul; Dwi Puspita Sari, Yuliana
Sharia Economic and Management Business Journal (SEMBJ) Vol. 3 No. 1 (2022): February
Publisher : Yayasan Darussalam Bengkulu

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Abstract

The purpose of writing this scientific work is to increase insight into thought patterns, attitudes and experiences as an effort to improve the quality of learning, namely by understanding the nature of a Sharia Bank Product Marketing Strategy that applies marketing components on social media. The research in this scientific work is motivated by the very rapid development of technology, especially internet technology, where its development can change a person's behavior or habits in deciding to buy something, so marketers need to adopt sharia bank marketing product strategies to increase sales on social media that utilize development of internet technology, namely social media. Hearing the word marketing is often associated by many parties with sales, sales promotion, advertising, promotions or products. In fact, people often equate the profession of marketer with sales. However, marketing is actually not as narrow as many people identify, because marketing is different from sales. Marketing is more "an art of selling products", so marketing is a sales process that starts from product design until the product is sold. This is different from sales which only revolves around the occurrence of sales transactions for goods or services. The results of this research can be concluded that Islamic banks have adopted various technologies and digital platforms that are tailored to customer needs to expand market reach to the public. The technology used is utilizing various mobile banking applications, internet banking, digital advertising, appropriate content marketing strategies and all existing social media.
Co-Authors Dwi Puspita Sari, Yuliana Miko Polindi, Miko Setiawan, Romi Adetio