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All Journal E-Jurnal Manajemen Universitas Udayana Esteem Journal of English Study Programme EKONOMIKA45
Nyoman Dewi Pitaloka Cahyadi
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Sikap Memediasi Kepedulian Lingkungan terhadap Niat Beli Produk Le Minerale Nyoman Dewi Pitaloka Cahyadi; Ni Putu Dera Yanthi; Ni Nyoman Dian Sudewi; Putu Ayu Trisna Febrianty
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 12 No. 1 (2024): Desember : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/ekonomika45.v12i1.3655

Abstract

Bottled drinking water (BDW) is one of the largest contributors to plastic waste, the level of consumer concerns to switch to more environmental friendly products is needed to reduce plastic waste. This study designs to analyze the level of consumer concerns and consumer attitudes in influencing consumer purchase intentions for Le Minerale products in Denpasar. The purposive sampling method was used to collect 130 respondents residing in Denpasar. The data was processed using the PLS method, which obtained the results that the level of environmental concern and consumer attitudes have a significant influence on consumer purchase intentions for Le Minerale products in Denpasar. This study also found that consumer attitudes have a mediating role in the influence of the level of consumer concern on consumer purchase intentions on Le Minerale products in Denpasar. This study is expected to provide insight into the consumption of BDW that is more environmentally friendly, so that consumers can contribute and be responsible for environmental cleanliness with a sustainable impact.
AUGMENTED REALITY, POSITIF E-WOM DAN CUSTOMER SATISFACTION TERHADAP REPURCHASE INTENTION PADA APLIKASI IKEA Putu Ayu Trisna Febrianty; Ni Putu Dera Yanthi; Nyoman Dewi Pitaloka Cahyadi
E-Jurnal Manajemen Vol 13 No 11 (2024)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EJMUNUD.2024.v13.i11.p05

Abstract

Dunia digital menawarkan potensi besar, terutama bagi perusahaan yang menggunakan media elektronik untuk mempromosikan produk mereka. Bisnis memanfaatkan teknologi untuk memasarkan produk melalui aplikasi yang memungkinkan pelanggan menelusuri barang kapan saja dan dari mana saja tanpa harus mengunjungi toko fisik. Inovasi teknologi sangat perlu didasarkan pada respons pelanggan terhadap perubahan serta melacak pola pembelian yang muncul. Penelitian ini meneliti hubungan antara augmented reality dan niat pembelian ulang serta hubungan antara eWOM dan niat pembelian ulang, dengan peran mediasi yang dimainkan oleh kepuasan pelanggan dalam kedua hubungan ini. Sebanyak 180 responden berpartisipasi dalam penelitian ini, yang dilakukan pada pelanggan IKEA di Denpasar. Teknik purposive sampling digunakan dalam pengumpulan data melalui kuesioner. Hasil analisis menunjukkan bahwa: Augmented reality, eWOM, dan kepuasan pelanggan dapat secara positif dan signifikan memengaruhi niat pembelian ulang. Kepuasan pelanggan dapat memediasi hubungan antara augmented reality dan niat pembelian ulang, serta memediasi hubungan antara eWOM dan niat pembelian ulang. Diharapkan perusahaan mempertimbangkan penelitian ini dalam menentukan pendekatannya. The digital world offers great potential, especially for companies that use electronic media to promote their products. Businesses leverage technology to market products through applications that allow customers to browse items anytime and anywhere without needing to visit physical stores. Technological innovations must be based on customer responses to changes and track emerging purchasing patterns. This study examines the relationship between augmented reality and repurchase intention as well as the relationship between eWOM and repurchase intention, with customer satisfaction playing a mediating role in both relationships. A total of 180 respondents participated in this study, conducted on IKEA customers in Denpasar. The purposive sampling technique was used for data collection through questionnaires. The analysis shows that augmented reality, eWOM, and customer satisfaction can positively and significantly influence repurchase intention. Customer satisfaction can mediate the relationship between augmented reality and repurchase intention, as well as mediate the relationship between eWOM and repurchase intention. It is hoped that companies will consider this research in determining their approach.
POWER AND ADVICE TO DETACHMENT: THE WOMEN’S LANGUAGE AND MEANING IN THEWIZARDLIZ YOUTUBE VIDEO I Gst Ayu P. Jesika Sita Devi; Putu Ayu Trisna Febrianty; Nyoman Dewi Pitaloka Cahyadi
Esteem Journal of English Education Study Programme Vol. 8 No. 1 (2025): Esteem Journal of English Education Study Programme
Publisher : Universitas PGRI Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31851/esteem.v8i1.18399

Abstract

This research aims to identify the women's language features present in the utterances of the content creator behind the YouTube channel TheWizardliz, as well as to interpret the conceptual meanings conveyed through those utterances. Utilizing qualitative research methods, the study applies two key theoretical frameworks: Lakoff’s (2004) theory on women’s language features and Leech’s (1981) theory of meaning. The analysis reveals the deliberate use of various women’s language features—such as one lexical hedge, three tag questions, three instances of rising intonation in declarative sentences, one empty adjective, two intensifiers, and five occurrences of hypercorrect grammar. These linguistic choices serve specific functions, including softening statements, seeking validation, emphasizing important ideas, and ensuring grammatical precision. Furthermore, the study explores the underlying conceptual meanings, suggesting that these language features are used to empower women and encourage them to break free from toxic relationships.
Co-Authors I Gst Ayu P. Jesika Sita Devi Ni Nyoman Dian Sudewi Ni Putu Dera Yanthi Putu Ayu Trisna Febrianty