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All Journal Asas: Jurnal Sastra Esteem Journal of English Study Programme Journal Of Business, Finance, and Economics (JBFE) EKONOMIKA45
Putu Ayu Trisna Febrianty
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Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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Sikap Memediasi Kepedulian Lingkungan terhadap Niat Beli Produk Le Minerale Nyoman Dewi Pitaloka Cahyadi; Ni Putu Dera Yanthi; Ni Nyoman Dian Sudewi; Putu Ayu Trisna Febrianty
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 12 No. 1 (2024): Desember : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/ekonomika45.v12i1.3655

Abstract

Bottled drinking water (BDW) is one of the largest contributors to plastic waste, the level of consumer concerns to switch to more environmental friendly products is needed to reduce plastic waste. This study designs to analyze the level of consumer concerns and consumer attitudes in influencing consumer purchase intentions for Le Minerale products in Denpasar. The purposive sampling method was used to collect 130 respondents residing in Denpasar. The data was processed using the PLS method, which obtained the results that the level of environmental concern and consumer attitudes have a significant influence on consumer purchase intentions for Le Minerale products in Denpasar. This study also found that consumer attitudes have a mediating role in the influence of the level of consumer concern on consumer purchase intentions on Le Minerale products in Denpasar. This study is expected to provide insight into the consumption of BDW that is more environmentally friendly, so that consumers can contribute and be responsible for environmental cleanliness with a sustainable impact.
POWER AND ADVICE TO DETACHMENT: THE WOMEN’S LANGUAGE AND MEANING IN THEWIZARDLIZ YOUTUBE VIDEO I Gst Ayu P. Jesika Sita Devi; Putu Ayu Trisna Febrianty; Nyoman Dewi Pitaloka Cahyadi
Esteem Journal of English Education Study Programme Vol. 8 No. 1 (2025): Esteem Journal of English Education Study Programme
Publisher : Universitas PGRI Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31851/esteem.v8i1.18399

Abstract

This research aims to identify the women's language features present in the utterances of the content creator behind the YouTube channel TheWizardliz, as well as to interpret the conceptual meanings conveyed through those utterances. Utilizing qualitative research methods, the study applies two key theoretical frameworks: Lakoff’s (2004) theory on women’s language features and Leech’s (1981) theory of meaning. The analysis reveals the deliberate use of various women’s language features—such as one lexical hedge, three tag questions, three instances of rising intonation in declarative sentences, one empty adjective, two intensifiers, and five occurrences of hypercorrect grammar. These linguistic choices serve specific functions, including softening statements, seeking validation, emphasizing important ideas, and ensuring grammatical precision. Furthermore, the study explores the underlying conceptual meanings, suggesting that these language features are used to empower women and encourage them to break free from toxic relationships.
WHAT WOMEN BRING TO THE TABLE? HIGH VALUES: MENGANALISIS TINDAK TUTUR DALAM INSTAGRAM @ALICIAEVA9 MELALUI BAHASA INGGRIS DAN BAHASA INDONESIA YANG MEMOTIVASI I Gst. Ayu P. Jesika Sita Devi N; Putu Ayu Trisna Febrianty
Asas: Jurnal Sastra Vol. 14 No. 1 (2025): ASAS : Jurnal Sastra
Publisher : Fakultas Bahasa dan Seni

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/ajs.v14i1.67231

Abstract

Penelitian ini bertujuan untuk memenuhi tujuan untuk mengklasifikasikan hubungan antara jenis-jenis tindak tutur yang digunakan oleh @aliciaeva9 dan menemukan nilai-nilai moral yang diterapkan dalam bahasa yang memotivasi di Instagramnya. Data penelitian ini dikumpulkan secara deskriptif berupa kata, frasa, dan ujaran lain yang diucapkan oleh Alicia Eva di akunnya. Data dikumpulkan melalui metode dokumentasi dengan teknik catat. Teori yang digunakan adalah teori Searle (2014) dan Kant (2017) yang digunakan untuk menjawab tujuan penelitian. Dari hasil pembahasan dan analisis, ditemukan bahwa dari kesepuluh data, tindak lokusi, ilokusi, dan perlokusi saling berhubungan satu sama lain. Tindak lokusi disampaikan dengan baik, begitu juga dengan tindak ilokusi yang memiliki maksud tersirat dari apa yang disampaikan berdasarkan tindak lokusi. Dari maksud yang disampaikan melalui pesan, umpan balik juga terjadi pada reaksi melalui tindak perlokusi, yang sama halnya dengan tindak lokusi dan ilokusi seperti pada kolom komentar di Instagram @aliciaeva9 yang sebagian besar diisi dengan komentar positif dan umpan balik. Oleh karena itu, tindak perlokusi menunjukkan bahwa data yang ditemukan adalah rasa nyaman dan termotivasi dari para penontonnya. Tujuan kedua adalah nilai moral dari pesan yang disampaikan dari ujaran yang diberikan oleh Alicia Eva. Pesan yang disampaikannya adalah mengajak para wanita untuk menunjukkan semangat untuk memiliki nilai yang tinggi dan memberikan yang terbaik bagi diri sendiri terlebih dahulu sebelum mengharapkan hal-hal yang mewah di luar sana.
Examining the Impact of Scarcity Perception, Visual Appeal, and Fear of Missing Out on Impulse Buying: A Case Study of Blindbox-Popmart Consumers at Beachwalk Bali Putu Ayu Trisna Febrianty; Ni Putu Dera Yanthi; Nyoman Dewi Pitaloka Cahyadi
Journal Of Business, Finance, and Economics (JBFE) Vol 6 No 2 (2025): Desember : Journal Of Business, Finance, and Economics (JBFE)
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/jbfe.v6i2.7498

Abstract

Blind boxes have become a rapidly growing trend among teenagers due to their primary appeal, which lies in the excitement of “unboxing,” the chance of obtaining rare items, and the emotional experience offered through attractive packaging. This study aims to examine the influence of scarcity perception, visual appeal, and fear of missing out (FOMO) on impulse buying. The research employs a quantitative approach using a survey method with a questionnaire distributed to 200 respondents who buy Blindbox PopMart in Beachwalk Bali. The sampling technique used is purposive sampling with specific criteria. Data analysis was conducted using the Multiple Linear Regression Model with SPSS to test the relationship between the independent variables and the dependent variable. The results indicate that scarcity perception has a positive and significant effect on impulse buying, visual appeal has a positive and significant effect on impulse buying, and fear of missing out also has a positive and significant effect on impulse buying. The findings are expected to be applied by companies in the marketing field to create a sense of scarcity, enhance the visual design appeal of products, and leverage existing trends to boost sales and contribute to the enrichment of the academic literature on consumer behavior.
Co-Authors I Gst Ayu P. Jesika Sita Devi I Gst. Ayu P. Jesika Sita Devi N Ni Nyoman Dian Sudewi Ni Putu Dera Yanthi Nyoman Dewi Pitaloka Cahyadi