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All Journal E-Jurnal Manajemen Universitas Udayana Asas: Jurnal Sastra Esteem Journal of English Study Programme EKONOMIKA45 Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Putu Ayu Trisna Febrianty
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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Sikap Memediasi Kepedulian Lingkungan terhadap Niat Beli Produk Le Minerale Nyoman Dewi Pitaloka Cahyadi; Ni Putu Dera Yanthi; Ni Nyoman Dian Sudewi; Putu Ayu Trisna Febrianty
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 12 No. 1 (2024): Desember : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/ekonomika45.v12i1.3655

Abstract

Bottled drinking water (BDW) is one of the largest contributors to plastic waste, the level of consumer concerns to switch to more environmental friendly products is needed to reduce plastic waste. This study designs to analyze the level of consumer concerns and consumer attitudes in influencing consumer purchase intentions for Le Minerale products in Denpasar. The purposive sampling method was used to collect 130 respondents residing in Denpasar. The data was processed using the PLS method, which obtained the results that the level of environmental concern and consumer attitudes have a significant influence on consumer purchase intentions for Le Minerale products in Denpasar. This study also found that consumer attitudes have a mediating role in the influence of the level of consumer concern on consumer purchase intentions on Le Minerale products in Denpasar. This study is expected to provide insight into the consumption of BDW that is more environmentally friendly, so that consumers can contribute and be responsible for environmental cleanliness with a sustainable impact.
AUGMENTED REALITY, POSITIF E-WOM DAN CUSTOMER SATISFACTION TERHADAP REPURCHASE INTENTION PADA APLIKASI IKEA Putu Ayu Trisna Febrianty; Ni Putu Dera Yanthi; Nyoman Dewi Pitaloka Cahyadi
E-Jurnal Manajemen Vol 13 No 11 (2024)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EJMUNUD.2024.v13.i11.p05

Abstract

Dunia digital menawarkan potensi besar, terutama bagi perusahaan yang menggunakan media elektronik untuk mempromosikan produk mereka. Bisnis memanfaatkan teknologi untuk memasarkan produk melalui aplikasi yang memungkinkan pelanggan menelusuri barang kapan saja dan dari mana saja tanpa harus mengunjungi toko fisik. Inovasi teknologi sangat perlu didasarkan pada respons pelanggan terhadap perubahan serta melacak pola pembelian yang muncul. Penelitian ini meneliti hubungan antara augmented reality dan niat pembelian ulang serta hubungan antara eWOM dan niat pembelian ulang, dengan peran mediasi yang dimainkan oleh kepuasan pelanggan dalam kedua hubungan ini. Sebanyak 180 responden berpartisipasi dalam penelitian ini, yang dilakukan pada pelanggan IKEA di Denpasar. Teknik purposive sampling digunakan dalam pengumpulan data melalui kuesioner. Hasil analisis menunjukkan bahwa: Augmented reality, eWOM, dan kepuasan pelanggan dapat secara positif dan signifikan memengaruhi niat pembelian ulang. Kepuasan pelanggan dapat memediasi hubungan antara augmented reality dan niat pembelian ulang, serta memediasi hubungan antara eWOM dan niat pembelian ulang. Diharapkan perusahaan mempertimbangkan penelitian ini dalam menentukan pendekatannya. The digital world offers great potential, especially for companies that use electronic media to promote their products. Businesses leverage technology to market products through applications that allow customers to browse items anytime and anywhere without needing to visit physical stores. Technological innovations must be based on customer responses to changes and track emerging purchasing patterns. This study examines the relationship between augmented reality and repurchase intention as well as the relationship between eWOM and repurchase intention, with customer satisfaction playing a mediating role in both relationships. A total of 180 respondents participated in this study, conducted on IKEA customers in Denpasar. The purposive sampling technique was used for data collection through questionnaires. The analysis shows that augmented reality, eWOM, and customer satisfaction can positively and significantly influence repurchase intention. Customer satisfaction can mediate the relationship between augmented reality and repurchase intention, as well as mediate the relationship between eWOM and repurchase intention. It is hoped that companies will consider this research in determining their approach.
POWER AND ADVICE TO DETACHMENT: THE WOMEN’S LANGUAGE AND MEANING IN THEWIZARDLIZ YOUTUBE VIDEO I Gst Ayu P. Jesika Sita Devi; Putu Ayu Trisna Febrianty; Nyoman Dewi Pitaloka Cahyadi
Esteem Journal of English Education Study Programme Vol. 8 No. 1 (2025): Esteem Journal of English Education Study Programme
Publisher : Universitas PGRI Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31851/esteem.v8i1.18399

Abstract

This research aims to identify the women's language features present in the utterances of the content creator behind the YouTube channel TheWizardliz, as well as to interpret the conceptual meanings conveyed through those utterances. Utilizing qualitative research methods, the study applies two key theoretical frameworks: Lakoff’s (2004) theory on women’s language features and Leech’s (1981) theory of meaning. The analysis reveals the deliberate use of various women’s language features—such as one lexical hedge, three tag questions, three instances of rising intonation in declarative sentences, one empty adjective, two intensifiers, and five occurrences of hypercorrect grammar. These linguistic choices serve specific functions, including softening statements, seeking validation, emphasizing important ideas, and ensuring grammatical precision. Furthermore, the study explores the underlying conceptual meanings, suggesting that these language features are used to empower women and encourage them to break free from toxic relationships.
WHAT WOMEN BRING TO THE TABLE? HIGH VALUES: MENGANALISIS TINDAK TUTUR DALAM INSTAGRAM @ALICIAEVA9 MELALUI BAHASA INGGRIS DAN BAHASA INDONESIA YANG MEMOTIVASI I Gst. Ayu P. Jesika Sita Devi N; Putu Ayu Trisna Febrianty
Asas: Jurnal Sastra Vol. 14 No. 1 (2025): ASAS : Jurnal Sastra
Publisher : Fakultas Bahasa dan Seni

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/ajs.v14i1.67231

Abstract

Penelitian ini bertujuan untuk memenuhi tujuan untuk mengklasifikasikan hubungan antara jenis-jenis tindak tutur yang digunakan oleh @aliciaeva9 dan menemukan nilai-nilai moral yang diterapkan dalam bahasa yang memotivasi di Instagramnya. Data penelitian ini dikumpulkan secara deskriptif berupa kata, frasa, dan ujaran lain yang diucapkan oleh Alicia Eva di akunnya. Data dikumpulkan melalui metode dokumentasi dengan teknik catat. Teori yang digunakan adalah teori Searle (2014) dan Kant (2017) yang digunakan untuk menjawab tujuan penelitian. Dari hasil pembahasan dan analisis, ditemukan bahwa dari kesepuluh data, tindak lokusi, ilokusi, dan perlokusi saling berhubungan satu sama lain. Tindak lokusi disampaikan dengan baik, begitu juga dengan tindak ilokusi yang memiliki maksud tersirat dari apa yang disampaikan berdasarkan tindak lokusi. Dari maksud yang disampaikan melalui pesan, umpan balik juga terjadi pada reaksi melalui tindak perlokusi, yang sama halnya dengan tindak lokusi dan ilokusi seperti pada kolom komentar di Instagram @aliciaeva9 yang sebagian besar diisi dengan komentar positif dan umpan balik. Oleh karena itu, tindak perlokusi menunjukkan bahwa data yang ditemukan adalah rasa nyaman dan termotivasi dari para penontonnya. Tujuan kedua adalah nilai moral dari pesan yang disampaikan dari ujaran yang diberikan oleh Alicia Eva. Pesan yang disampaikannya adalah mengajak para wanita untuk menunjukkan semangat untuk memiliki nilai yang tinggi dan memberikan yang terbaik bagi diri sendiri terlebih dahulu sebelum mengharapkan hal-hal yang mewah di luar sana.
The Role Of Fear Of Missing Out (Fomo) In Mediating The Effect Of Scarcity Perception On Impulse Buying Putu Ayu Trisna Febrianty; Ni Putu Dera Yanthi; I Gst. Ayu P. Jesika Sita Devi N; Ni Made Intan Kusumasari
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 5 No. 1 (2025): Maret : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v5i1.5722

Abstract

The digital age has introduced a new paradigm where global connectivity and instant information access are integral to everyday life. Advancements in digital technology have reshaped various aspects of human activities, including communication, work, education, and shopping. This study explores how consumers' fear of missing out (FOMO) functions as an intermediary in the interaction between perceived scarcity and impulsive purchasing behavior. The study involved 200 respondents, who were e-commerce consumers of Shopee in Denpasar. Purposive sampling was used in data collection through questionnaires. The analysis was carried out using SEM PLS 3.0. The test results reveal that scarcity perception does not have a significant influence on impulse buying. However, FOMO has a notable effect on impulse buying and serves as a mediator in the relationship between scarcity perception and impulse buying. This study is expected to enrich the literature and provide practical insights for companies in formulating marketing strategies.
Digital Orientation and Sustainable Business Performance : The Mediating Role of Digital Marketing Strategy Ni Made Intan Kusumasari; Putu Ayu Trisna Febrianty; Dhea Fitrisia; Christina Ayu Maha Dewi
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 5 No. 1 (2025): Maret : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v5i1.6584

Abstract

Digitalization of marketing is a strategy that can be implemented by wood crafts MSMEs to increase competitiveness and business entry in the current era. This study aims to examine and explain the role of digital marketing strategies in mediating the influence of digital orientation on sustainable business performance. The population of this study is wood crafts MSME business actors in Bali who have adopted digital strategies in the last three years. The number of samples used was 90 wood crafts MSME actors in Bali using the purposive sampling method. The analysis technique used was Path Analysis using SEM PLS. The results of the study showed that digital orientation had an effect on business sustainability performance, digital orientation had an effect on digital marketing strategies, and digital marketing strategies also had an effect on business sustainability performance. Digital marketing strategies can partially mediate the effect of digital orientation on sustainable business performance. Therefore, wood crafts MSMEs in Bali need to pay attention to and increase the intensity of implementing digital marketing strategies to improve business sustainability performance.
Co-Authors Christina Ayu Maha Dewi Dhea Fitrisia I Gst Ayu P. Jesika Sita Devi I Gst. Ayu P. Jesika Sita Devi N Ni Made Intan Kusumasari Ni Nyoman Dian Sudewi Ni Putu Dera Yanthi Nyoman Dewi Pitaloka Cahyadi