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All Journal Journal Of Business, Finance, and Economics (JBFE) EKONOMIKA45
Ni Putu Dera Yanthi
Unknown Affiliation
Economics, Econometrics & Finance

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Sikap Memediasi Kepedulian Lingkungan terhadap Niat Beli Produk Le Minerale Nyoman Dewi Pitaloka Cahyadi; Ni Putu Dera Yanthi; Ni Nyoman Dian Sudewi; Putu Ayu Trisna Febrianty
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 12 No. 1 (2024): Desember : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/ekonomika45.v12i1.3655

Abstract

Bottled drinking water (BDW) is one of the largest contributors to plastic waste, the level of consumer concerns to switch to more environmental friendly products is needed to reduce plastic waste. This study designs to analyze the level of consumer concerns and consumer attitudes in influencing consumer purchase intentions for Le Minerale products in Denpasar. The purposive sampling method was used to collect 130 respondents residing in Denpasar. The data was processed using the PLS method, which obtained the results that the level of environmental concern and consumer attitudes have a significant influence on consumer purchase intentions for Le Minerale products in Denpasar. This study also found that consumer attitudes have a mediating role in the influence of the level of consumer concern on consumer purchase intentions on Le Minerale products in Denpasar. This study is expected to provide insight into the consumption of BDW that is more environmentally friendly, so that consumers can contribute and be responsible for environmental cleanliness with a sustainable impact.
Examining the Impact of Scarcity Perception, Visual Appeal, and Fear of Missing Out on Impulse Buying: A Case Study of Blindbox-Popmart Consumers at Beachwalk Bali Putu Ayu Trisna Febrianty; Ni Putu Dera Yanthi; Nyoman Dewi Pitaloka Cahyadi
Journal Of Business, Finance, and Economics (JBFE) Vol 6 No 2 (2025): Desember : Journal Of Business, Finance, and Economics (JBFE)
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/jbfe.v6i2.7498

Abstract

Blind boxes have become a rapidly growing trend among teenagers due to their primary appeal, which lies in the excitement of “unboxing,” the chance of obtaining rare items, and the emotional experience offered through attractive packaging. This study aims to examine the influence of scarcity perception, visual appeal, and fear of missing out (FOMO) on impulse buying. The research employs a quantitative approach using a survey method with a questionnaire distributed to 200 respondents who buy Blindbox PopMart in Beachwalk Bali. The sampling technique used is purposive sampling with specific criteria. Data analysis was conducted using the Multiple Linear Regression Model with SPSS to test the relationship between the independent variables and the dependent variable. The results indicate that scarcity perception has a positive and significant effect on impulse buying, visual appeal has a positive and significant effect on impulse buying, and fear of missing out also has a positive and significant effect on impulse buying. The findings are expected to be applied by companies in the marketing field to create a sense of scarcity, enhance the visual design appeal of products, and leverage existing trends to boost sales and contribute to the enrichment of the academic literature on consumer behavior.
Co-Authors Ni Nyoman Dian Sudewi Nyoman Dewi Pitaloka Cahyadi Putu Ayu Trisna Febrianty