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All Journal Jurnal Manajemen Riset Inovasi Muqaddimah: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Zahrotul Hayat
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Dampak Kompetensi Digital terhadap Peningkatan Daya Saing UMKM di Kabupaten Serang Zahrotul Hayat; Munawaroh Munawaroh
MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Vol. 3 No. 1 (2025): Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Publisher : Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/muqaddimah.v3i1.1175

Abstract

Digitalization has changed the way MSMEs operate, such as interacting with customers and competing in the market. Business developments in the current digital era mean that every business actor must also change the way they run their business, such as by utilizing digital platforms. This research discusses the importance of digital competence in increasing the competitiveness of MSMEs in the market. This research aims to provide understanding for business actors to improve their competence in using digital technology in running their business. The approach used is a qualitative descriptive method, using a research sample of 50 respondents who are considered to represent the population, namely MSMEs in Serang Regency. The research results show that digital competence has a positive effect and has a big impact on the competitiveness of MSMEs in the market.
Analisis Kepuasan Pelayanan Penggunaan Mobile Banking BCA Zahrotul Hayat; Syamsul Hidayat
Jurnal Manajemen Riset Inovasi Vol. 2 No. 2 (2024): April: Jurnal Manajemen Riset Inovasi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/mri.v2i2.2541

Abstract

Technological developments have made the mobility of people's activities more practical in meeting their financial needs. Only using a smartphone and internet network, customers can carry out banking transactions anywhere and anytime. This research discusses the development of economic digitalization in the banking sector, namely Mobile Banking technology innovation at BCA Bank. Therefore, this research aims to analyze the level of service satisfaction using BCA Mobile Banking (BCA Mobile). The research method used by researchers is qualitative and descriptive analysis techniques, as well as a data collection system using questionnaires. The data obtained was taken from the results of distributing questionnaires in the Bina Bangsa University Management Study Program which used BCA Mobile and a sample of 110 respondents was obtained. The results of the research show that BCA Mobile is very helpful in carrying out banking activities and the existing services have a significant influence on user satisfaction at Bina Bangsa University Management Study Program
Co-Authors Munawaroh - Syamsul Hidayat