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All Journal Asian Management and Business Review Magna: Journal of Aconomics, Management, and Business
Tharrazana, Nabila
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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The role of religious brand community support to increase value co-creation in market religio-centric Sudarti, Ken; Hendar, Hendar; Tharrazana, Nabila
Asian Management and Business Review Volume 4 Issue 2, 2024
Publisher : Master of Management, Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/AMBR.vol4.iss2.art1

Abstract

This study analyzes the effect of religious brand community support (RBCS) in strengthening customer ethical perceptions (CEP) to establish trust and readiness for religious value co-creation. 212 Islamic clothing brand community members were the respondents in this study. They are involved in the purchasing interaction through online media, both consumer to consumer and consumer to the online shop owner. SEM was used to analyze and examine the empirical model. This study found that the role of RBCS in forming ethical perceptions regarding online shops can provide a sense of security, keep promises, and provide good service recovery. All of these impacts strengthen trust both with brands and online shop owners. Strengthening ethical perceptions and trust will increase consumer interest in the interaction of knowledge, experience, and religious belief that online shops can sell clothing products that are in accordance with religious law. The results of this study are beneficial for online shops that offer religious products, especially Islamic clothing, to manage a religio-centric market and strengthen a virtual community based on religious beliefs that are the same as the product value. This will strengthen the virtual halal ecosystem and provide a virtual da’wah space for religio-centric consumers who base all their activities on worship according to their religious values.
Pengaruh Kepercayaan, Nilai Produk Dan Beauty Influencer Terhadap Minat Beli Ulang Produk Skincare Halal Tharrazana, Nabila
Journal of Economics, Management, and Business Vol 4 No 2 (2025): Juli 2025
Publisher : UP2MF Fakultas Ekonomi dan Bisnis, Universitas Sains Al-Qur'an (UNSIQ) Jawa Tengah di Wonosobo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32699/magna.v4i2.10033

Abstract

Kehalalan suatu produk merupakan syarat wajib bagi setiap konsumen, khususnya konsumen muslim. Kehalalan tidak hanya mencakup makanan atau minuman, kosmetik halal juga diperlukan. Tujuan - Penelitian ini bertujuan untuk menganalisis pengaruh kepercayaan, nilai produk, dan beauty influencer terhadap niat pembelian ulang produk perawatan kulit halal. Metode - Metode pengumpulan data dilakukan melalui kuesioner. Populasi dalam penelitian ini adalah seluruh konsumen yang membeli produk perawatan kulit halal. Sampel yang dibutuhkan sebanyak 100 responden dengan menggunakan purposive sampling. Penelitian ini menggunakan teknik analisis regresi linier berganda dan pengujian data menggunakan program SPSS Statistics 25. Hasil - Hasil penelitian ini menunjukkan bahwa kepercayaan dan nilai produk berpengaruh positif dan signifikan terhadap niat pembelian ulang produk perawatan kulit halal, sedangkan beauty influencer berpengaruh positif namun tidak signifikan terhadap niat pembelian ulang produk perawatan kulit halal. Pengaruh keempat variabel tersebut kuat, hal ini ditunjukkan dengan nilai koefisien determinasi sebesar 49%.
Co-Authors Hendar Hendar, Hendar Ken Sudarti