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All Journal Safari : Jurnal Pengabdian Masyarakat Indonesia Journal of Community Service (JCOS)
Riva Dika Adhilni
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Religion Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Public Health Other

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UPAYA PENGEMBANGAN UMKM KELURAHAN KEDUNG BARUK MELALUI WORKSHOP INSTAGRAM BUSINESS SEBAGAI MEDIA PROMOSI DIGITAL Riva Dika Adhilni; Netta Aprillia Andaresta Putri; Amelia Hilda Risky Jenny Eden; Tegar Mohamad Arif Wicaksono; Tiska Khoirotun Nisa; Praja Firdaus Nuryananda
Journal of Community Service (JCOS) Vol. 1 No. 3 (2023)
Publisher : EDUPEDIA Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56855/jcos.v1i3.476

Abstract

Digital marketing merupakan kegiatan pemasaran atau promosi sebuah produk baik barang ataupun jasa dengan menggunakan media digital atau internet (Rachmadi & Kom, 2020). Tujuan dari kegiatan digital marketing selain untuk menarik perhatian konsumen serta calon konsumen, digital marketing juga sekaligus dapat meningkatkan awareness produk dan loyalitas pelanggan. Adapun salah satu manfaat yang nanti akan didapatkan yaitu dapat meningkatkan penjualan dan citra UMKM. Metode yang digunakan pada kegiatan KKN Tematik Kelompok 82 ini  melalui beberapa alur tahapan yaitu : (1) Mengadakan kegiatan Workshop Digital Marketing. (2) Melakukan pendampingan dan pelatihan (3) Melakukan pemantauan terkait dengan pendampingan yang dilakukan oleh Kelompok 82
Pengembangan Umkm Sandalku Handmade Kedung Baruk Melalui Branding Di Media Sosial Instagram Riva Dika Adhilni; Maharani Ikaningtyas
SAFARI :Jurnal Pengabdian Masyarakat Indonesia Vol. 3 No. 2 (2023): April : Jurnal Pengabdian Masyarakat Indonesia
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/safari.v3i2.789

Abstract

Branding is the process of creating, building, and maintaining an image or identity for a product, service, organization, or even individual consumers. The main purpose of branding is to differentiate an entity from its competitors and create a unique and memorable positive perception among consumers. One of the benefits that will be obtained is to increase sales and image of MSMEs. The method used is a qualitative method by (1) conducting interviews and discussions (2) conducting mentoring and training (3) conducting monitoring related to mentoring. As a result of this activity, Sandalku Handmade MSMEs can successfully create a strong brand identity and distinguish themselves from their competitors. Through this branding activity, Sandalku Handmade SMEs are expected to be able to utilize social media platforms to build brand image and succeed in an increasingly competitive market.
Co-Authors Amelia Hilda Risky Jenny Eden Maharani Ikaningtyas Netta Aprillia Andaresta Putri Nuryananda, Praja Firdaus Tegar Mohamad Arif Wicaksono Tiska Khoirotun Nisa