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All Journal Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Journal of Community Service (JCOS)
Tiska Khoirotun Nisa
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Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health

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UPAYA PENGEMBANGAN UMKM KELURAHAN KEDUNG BARUK MELALUI WORKSHOP INSTAGRAM BUSINESS SEBAGAI MEDIA PROMOSI DIGITAL Riva Dika Adhilni; Netta Aprillia Andaresta Putri; Amelia Hilda Risky Jenny Eden; Tegar Mohamad Arif Wicaksono; Tiska Khoirotun Nisa; Praja Firdaus Nuryananda
Journal of Community Service (JCOS) Vol. 1 No. 3 (2023)
Publisher : EDUPEDIA Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56855/jcos.v1i3.476

Abstract

Digital marketing merupakan kegiatan pemasaran atau promosi sebuah produk baik barang ataupun jasa dengan menggunakan media digital atau internet (Rachmadi & Kom, 2020). Tujuan dari kegiatan digital marketing selain untuk menarik perhatian konsumen serta calon konsumen, digital marketing juga sekaligus dapat meningkatkan awareness produk dan loyalitas pelanggan. Adapun salah satu manfaat yang nanti akan didapatkan yaitu dapat meningkatkan penjualan dan citra UMKM. Metode yang digunakan pada kegiatan KKN Tematik Kelompok 82 ini  melalui beberapa alur tahapan yaitu : (1) Mengadakan kegiatan Workshop Digital Marketing. (2) Melakukan pendampingan dan pelatihan (3) Melakukan pemantauan terkait dengan pendampingan yang dilakukan oleh Kelompok 82
Pelatihan Dan Pendampingan UMKM Dalam Optimalisasi Digital Marketing Melalui Instagram Sebagai Upaya Pengembangan UMKM Tiska Khoirotun Nisa; Riko Setya Wijaya; M. Taufiq
Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Vol. 2 No. 3 (2023): September : Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jppmi.v2i3.449

Abstract

Digital marketing is a marketing medium that uses the internet as a tool to disseminate information in a wider range without being hindered by time, place and distance. And Instagram is one of the digital media which is still widely used by Indonesians, from teenagers to adults, both for communication media and promotional media. However, most MSMEs actors in the Kedung Baruk sub-district have not been able to make full use of Instagram even though they already have it. So the purpose of holding this training and mentoring is so that MSMEs understand the importance of digital marketing, and optimizing Instagram as a promotional medium. The method used goes through several stages such as providing digital marketing training, providing assistance, and conducting evaluations. The results obtained from the activities that have been carried out are that UMKM actors realize how important digital marketing is, especially on the Instagram platform and Pempek D&G have been able to optimize Instagram as a promotional medium independently.
Co-Authors Amelia Hilda Risky Jenny Eden M. Taufiq Netta Aprillia Andaresta Putri Nuryananda, Praja Firdaus Riko Setya Wijaya Riva Dika Adhilni Tegar Mohamad Arif Wicaksono