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Experiential Learning Model and Learning Motivation on Descriptive Text Writing Skills Yulfita; Afnita
Journal of Education Reseach and Evaluation Vol 8 No 4 (2024): November
Publisher : LPPM Undiksha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jere.v8i4.82930

Abstract

This research began with various students' difficulties in maintaining cohesion and coherence when writing descriptive text. In addition, the use of appropriate vocabulary is also a significant problem. Students often use words that are not appropriate to the context or lack variety, so that their writing becomes monotonous and less interesting. These difficulties indicate that there is an urgent need to improve students' descriptive text writing skills through more effective and innovative learning approaches. This research is classified as an experimental type of research using a factorial design. Data was taken from 32 experimental class students and 32 control class students using descriptive text writing skills test instruments and learning motivation questionnaires. The results of the analysis and discussion in this research confirm that the Experiential Learning model is effective in improving descriptive text writing skills for both students with high and low learning motivation, so that the Experiential Learning model and learning motivation do not interact significantly with each other. These findings support the hypothesis that direct experience and critical reflection offered by the Experiential Learning model can enrich the learning process and improve descriptive text writing skills. Thus, it can be concluded that the Experiential Learning model is significantly more effective than conventional methods in improving descriptive text writing skills, regardless of whether students' levels of learning motivation are high or low. The implications of this research indicate that the use of experience-based learning models and increasing learning motivation can significantly improve students' writing skills.
Role of Digital Technology and Data in Enhancing Competitiveness of Fashion Entrepreneurs in the Digital Era Yulfita; Seprini
Journal of ICT Applications System Vol 3 No 2 (2024): Journal of ICT Aplications and System
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56313/jictas.v3i2.401

Abstract

Digital era has transformed the fashion industry, requiring entrepreneurs to adopt innovative digital marketing strategies to remain competitive. This study explores the role of digital technology and data in enhancing the competitiveness of fashion entrepreneurs. Through a qualitative approach with a case study method, data were collected from fashion entrepreneurs actively utilizing digital platforms such as social media, e-commerce, and websites. The findings reveal that integration of social media, websites, and e-commerce plays a crucial role in increasing consumer engagement, expanding market reach, and boosting sales growth. Additionally, use of customer data for personalized marketing enhances customer loyalty and improves business decision-making. Furthermore, adoption of advanced technologies such as Augmented Reality (AR), Virtual Reality (VR), and Artificial Intelligence (AI) provides unique shopping experiences, giving fashion businesses a competitive edge. This research highlights the importance of adaptive, data-driven, and technology-based digital marketing strategies in the success of fashion entrepreneurs. Implementing these strategies effectively will enable fashion businesses to strengthen their market position and achieve sustainable growth in the digital economy.