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All Journal Argopuro: Jurnal Multidisiplin Ilmu Bahasa Argopuro : Jurnal Multidisiplin Ilmu Bahasa
Nur Arofah
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Religion Humanities Education Languange, Linguistic, Communication & Media Social Sciences Other

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SEMIOTIC ANALYSIS: VERBAL SIGN AND NON-VERBAL SIGN FOUND AT ANIVA JUNCTION MIX-USED BUILDING Nur Arofah; Glory Senia Maranatha Sambulare; Raudya Maghfira Muliasani
Argopuro: Jurnal Multidisiplin Ilmu Bahasa Vol. 6 No. 3 (2025): Argopuro: Jurnal Multidisiplin Ilmu Bahasa
Publisher : Cahaya Ilmu Bangsa Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.6734/argopuro.v6i3.9657

Abstract

This study aims to analyze verbal signs and non-verbal signs in the logo in the mixed-use building Aniva Junction. The object of this research is the logo in the mixed-use building Aniva Junction, Gading Serpong. The theory of Triangle meaning Pierce (2007) is used to analyze the data. This study uses qualitative descriptive methods based on Creswell & Creswell (2018). The data in this study were collected through several steps, including by visiting the mixed-use building Aniva Junction directly, then the logo was photographed and classified into the verbal sign and non-verbal sign categories. This study highlights the identification and interpretation of the meaning of the semiotic element of each logo. This study found 30 logos with verbal and non-verbal signs. Verbal signs found on logos such as words, phrases, or sentences. On the other hand, the non-verbal sign found such as color, icons, and symbols. Based on knowledge of the verbal sign and non-verbal sign, an interpretation of the meaning of a logo can be obtained.
SEMIOTIC ANALYSIS: VERBAL SIGN AND NON-VERBAL SIGN FOUND AT ANIVA JUNCTION MIX-USED BUILDING Nur Arofah; Glory Senia Maranatha Sambulare; Raudya Maghfira Muliasani
Argopuro: Jurnal Multidisiplin Ilmu Bahasa Vol. 6 No. 3 (2025): Argopuro: Jurnal Multidisiplin Ilmu Bahasa
Publisher : Cahaya Ilmu Bangsa Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.6734/argopuro.v6i3.9657

Abstract

This study aims to analyze verbal signs and non-verbal signs in the logo in the mixed-use building Aniva Junction. The object of this research is the logo in the mixed-use building Aniva Junction, Gading Serpong. The theory of Triangle meaning Pierce (2007) is used to analyze the data. This study uses qualitative descriptive methods based on Creswell & Creswell (2018). The data in this study were collected through several steps, including by visiting the mixed-use building Aniva Junction directly, then the logo was photographed and classified into the verbal sign and non-verbal sign categories. This study highlights the identification and interpretation of the meaning of the semiotic element of each logo. This study found 30 logos with verbal and non-verbal signs. Verbal signs found on logos such as words, phrases, or sentences. On the other hand, the non-verbal sign found such as color, icons, and symbols. Based on knowledge of the verbal sign and non-verbal sign, an interpretation of the meaning of a logo can be obtained.
Co-Authors Glory Senia Maranatha Sambulare Raudya Maghfira Muliasani