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All Journal Hayak Bamara: Jurnal Pengabdian Masyarakat
Noorfallah, Ananda
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Humanities Environmental Science Social Sciences

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Bangkitnya Eksistensi: Digital Marketing sebagai Peningkatan Daya Tarik Terhadap Potensi Wisata Air Terjun Siwalangan di Desa Kindingan Kabupaten Hulu Sungai Tengah Dewi, Tiara Kusuma; Hidayah, Sri; Hanifah; Salma, Ratu; Ardanata, Stevany Nike; Nasuha, Habibi Adam; Noorsyifa, Gusti; Noorfallah, Ananda; Sauki, Ahmad; Syahla, Mayang Effiena; Hermawan, Rio
Hayak Bamara: Jurnal Pengabdian Masyarakat Vol. 2 No. 2 (2024)
Publisher : Prodi Sosiologi FISIP ULM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/hb.v2i2.412

Abstract

This community service program aimed to develop tourism strategies that could enhance the attractiveness of the Siwalangan Waterfall tourist spot in Kindingan Village, Hulu Sungai Tengah Regency. Various activities were conducted, including aligning perceptions, researching tourism development strategies, training in digital marketing, creating local craft outlets, hosting a tourism festival, and producing a short film to promote the village's tourism potential. The digital marketing training was designed to introduce modern promotional techniques to the community, to increase tourist appeal. Additionally, the establishment of local craft outlets aimed to support the village's creative economy. The results of this program indicated an increase in the community’s knowledge about digital marketing and awareness of the importance of sustainable tourism management. Moreover, the availability of supporting facilities and promotion through digital marketing successfully broadened the exposure of Siwalangan Waterfall's tourism potential, which is expected to attract more visitors. However, challenges encountered during the program ismplementation included a lack of awareness among some community members about the sustainability of tourism. To address this, further programs focused on education and enhancing community participation in tourism management are necessary to optimally and sustainably maximize the village's tourism potential. This program lasted for 58 days, utilizing a live-in participatory approach, whereby the team resided in the village throughout the service and were actively engaging in community activities beyond the program itself.
Pengembangan Ekowisata Melalui Pendekatan Ekonomi Kreatif di Desa Kindingan Kecamatan Hantakan Kabupaten Hulu Sungai Tengah Noorsyifa, Gusti; Hidayah, Sri; Syahla, Mayang Effiena; Noorfallah, Ananda; Sauki, Ahmad; Hermawan, Rio; Nasuha, Habibi Adam; Dewi, Tiara Kusuma; Hanifah; Salma, Ratu; Ardanata, Stevany Nike
Hayak Bamara: Jurnal Pengabdian Masyarakat Vol. 3 No. 1 (2025)
Publisher : Prodi Sosiologi FISIP ULM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/hb.v3i1.416

Abstract

Kindingan Village has a population of 719 people with a percentage of 99% earning a living as farmers and planters. The condition of the community that is too dependent on nature in any aspect over time turns into a serious problem. In the past few years, problems have often occurred, one of which is that several times the community has experienced crop failure which has a huge impact on them. This is caused by extreme weather and the season that is always transitional. Therefore, the service team proposed a program inspired by the potential of basket weaving skills by the Kindingan Village community which was then implemented into a program called “Rumah Kreatif”. Where we as a team of servants conducted the formation of basket production groups and socialization of online marketing with the community. The program implementation applied a participatory approach. In an effort to build community participation, the service team applies the live-in method, which is living in the village during the implementation of the service and actively involved in community activities outside of the service program. The duration of the program implementation is 58 days, starting from July 18, 2024 to September 13, 2024. The results achieved from the implementation of this service program are the creation of new jobs outside the agricultural sector, so that it is expected to increase income. Long-termimpact is expected in the form of improving the village economy through the sustainability of creative businesses managed by the local community.
Co-Authors Ardanata, Stevany Nike Hanifah Hermawan, Rio Hidayah, Sri Nasuha, Habibi Adam Noorsyifa, Gusti Salma, Ratu Sauki, Ahmad Syahla, Mayang Effiena Tiara Kusuma Dewi, Tiara Kusuma