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All Journal International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Publikasi Ilmiah Bidang Pengabdian Kepada Masyarakat (SIKEMAS) International Journal of Economics, Management and Accounting
Rudy Sentosa Rajagukguk, Frederick
Unknown Affiliation
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Public Health Social Sciences

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PENGARUH KEPEMIMPINAN HIJAU DAN PENGELOLAAN SDM TERHADAP INOVASI BERKELANJUTAN DI INDUSTRI BERBASIS GREEN ECONOMY DI SUMATERA UTARA Rudy Sentosa Rajagukguk, Frederick; Welly Arifin, Indra; Handayani Harahap, Hastuti
SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol. 4 No. 7 (2025)
Publisher : Penerbit Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sibatik.v4i7.3024

Abstract

This study aims to analyze the influence of green leadership and human resource management (HRM) on green economy-based innovation in sustainable industries in North Sumatra. Using a quantitative approach through Partial Least Squares Structural Equation Modeling (PLS-SEM), data were collected from several environmentally oriented companies. The findings reveal that green leadership has a positive and significant effect on green economy-based innovation, and also significantly influences sustainability-adaptive HRM practices. However, HRM does not have a direct significant effect on green innovation. Nonetheless, HRM plays a significant mediating role in the relationship between green leadership and green economy-based innovation. This research highlights the strategic importance of green leadership and HR functions in driving innovative transformation toward sustainable industrial practices.
PENGARUH KEBIJAKAN PUBLIK TERHADAP PENERAPAN TEKNOLOGI HIJAU DAN BLUE INNOVATION DALAM MENDUKUNG EKONOMI SIRKULAR Handayani Harahap, Hastuti; Rudy Sentosa Rajagukguk, Frederick; Welly Arifin, Indra
SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol. 4 No. 7 (2025)
Publisher : Penerbit Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sibatik.v4i7.3051

Abstract

This study aims to analyze the influence of public policy on the circular economy, both directly and through the mediating role of green technology adoption and blue innovation. The method employed is Partial Least Squares-Structural Equation Modeling (PLS-SEM), using primary data collected through a survey. The findings indicate that public policy has a positive and significant impact on the circular economy, both directly and indirectly through the application of green technology and blue innovation. The R-square value of 0.851 and the high T-statistics support these results. Therefore, implementing policies aligned with sustainable innovation is key to achieving a circular-based economic system. This study proves that public policy plays a significant role in encouraging the achievement of a sustainable circular economy system. The results of statistical tests show that public policy not only has a direct effect on the circular economy but also has an indirect effect through the mediating role of the application of green technology and blue innovation. The application of green technology and blue innovation has been shown to provide a significant contribution in strengthening the impact of public policy on the circular economy.
ANALISIS PENGARUH DIGITAL MARKETING TERHADAP PENINGKATAN KESADARAN MASYARAKAT TERHADAP PRODUK BLUE ECONOMY DI WILAYAH PESISIR SUMATERA UTARA Welly Arifin, Indra; Handayani Harahap, Hastuti; Rudy Sentosa Rajagukguk, Frederick
SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol. 4 No. 7 (2025)
Publisher : Penerbit Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sibatik.v4i7.3078

Abstract

This study aims to analyze the influence of Digital Marketing on Public Awareness and the development of Blue Economy Products. A quantitative approach was applied using Partial Least Squares Structural Equation Modeling (PLS-SEM) for data analysis. The results indicate that Digital Marketing has a significant direct effect on public awareness (T = 22.284; P = 0.000) and on Blue Economy products (T = 9.004; P = 0.000). However, public awareness does not directly affect Blue Economy products significantly (T = 0.105; P = 0.917). Nevertheless, there is a significant indirect effect of Digital Marketing on Blue Economy products through public awareness (T = 3.098; P = 0.002). These findings highlight the importance of integrated and educational digital marketing strategies in enhancing community engagement and advancing the development of the blue economy sector.
TRANSFORMASI UMKM JAMUR TIRAM MENUJU SMART ECONOMY: PENGUATAN EKONOMI DESA BLOK 10 MELALUI TEKNOLOGI DAN INOVASI Rudy Sentosa Rajagukguk, Frederick; Handayani Harahap, Hastuti; Welly Arifin, Indra; Sitindaon, Nikson; Suwadi, Suwadi
Publikasi Ilmiah Bidang Pengabdian Kepada Masyarakat (SIKEMAS) Vol. 4 No. 1 (2025): Artikel Pengabdian bulan April-Juni 2025
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/sikemas.v4i1.3241

Abstract

UMKM jamur tiram di Desa Blok 10 memiliki potensi ekonomi lokal yang menjanjikan, namun masih menghadapi berbagai kendala seperti produksi manual yang tidak efisien, keterbatasan inovasi produk, serta pemasaran yang masih konvensional. Program Kreativitas Mahasiswa (PKM) ini bertujuan untuk mendorong transformasi UMKM jamur tiram melalui penerapan teknologi tepat guna, inovasi produk olahan, digitalisasi pemasaran, serta penguatan branding usaha. Kegiatan ini dilaksanakan melalui pelatihan produksi berbasis inkubator otomatis, pembuatan produk olahan bernilai tambah, aktivasi media sosial dan marketplace digital, serta perancangan identitas visual produk. Hasil kegiatan menunjukkan peningkatan efisiensi produksi, diversifikasi produk, serta perluasan jangkauan pasar yang berdampak pada penguatan ekonomi masyarakat desa secara berkelanjutan. Program ini diharapkan menjadi model pemberdayaan UMKM desa menuju integrasi dalam ekosistem smart economy.
OPTIMALISASI PENGELOLAAN USAHA WISATA KAMPUNG TAHU DOLOK MANAMPANG MELALUI INOVASI PRODUK DAN PEMASARAN DIGITAL Welly Arifin, Indra; Handayani Harahap, Hastuti; Rudy Sentosa Rajagukguk, Frederick
Publikasi Ilmiah Bidang Pengabdian Kepada Masyarakat (SIKEMAS) Vol. 3 No. 4 (2025): Artikel Pengabdian bulan Januari-Maret 2025
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/sikemas.v3i4.2604

Abstract

Kampung Tahu Dolok Manampang memiliki potensi besar sebagai destinasi wisata kuliner dengan produk unggulan berupa olahan tahu. Namun, untuk memaksimalkan potensi tersebut, dibutuhkan peningkatan kapasitas pengelolaan usaha bagi pelaku wisata setempat. Penelitian ini bertujuan untuk memberikan solusi berupa pelatihan dan pengembangan keterampilan di berbagai bidang pengelolaan usaha, termasuk manajemen keuangan, pelayanan pelanggan, pengelolaan stok, pemasaran digital, dan pengelolaan wisata berkelanjutan. Selain itu, kolaborasi antara pelaku usaha juga dianggap penting untuk memperluas jangkauan pasar. Dengan meningkatkan kapasitas tersebut, diharapkan pelaku usaha dapat meningkatkan efisiensi operasional, kualitas layanan, dan daya saing, serta menciptakan pengalaman yang lebih baik bagi wisatawan. Hasil dari upaya ini akan berkontribusi pada pengembangan ekonomi lokal dan keberlanjutan pariwisata di Kampung Tahu Dolok Manampang.
THE EFFECT OF COMPENSATION ON EMPLOYEE PERFORMANCE WITH WORK DISCIPLINE AS AN INTERVENING VARIABLE FOR OFFICERS CLEANLINESS OF BUPATI SERDANG BEDAGAI Rudy Sentosa Rajagukguk, Frederick
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 2 No. 3 (2022): June
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v2i3.272

Abstract

This study aims to determine and analyze the effect of compensation on employee performance with work discipline as an intervening variable for cleaning officers at the Serdang Bedagai Regent's Office. The analytical method used is simple linear regression analysis to test the causal relationship between the causal factors and the effect variables. The results of this study obtained that tcount (4.891) > ttable (1.701), as well as the significance value of 0.000 <0.05, it can be concluded that the first hypothesis is accepted, meaning that compensation(X) has a positive and significant effectto Work Discipline (Z). it is known that tcount (2.502) > ttable (1.701), and the significance value is 0.01 <0.05, it can be concluded that the second hypothesis is accepted, meaning that compensation (X) has a positive and significant effecton Employee Performance (Y). it is known that tcount (2.473) > ttable (1.701), and the significance value is 0.03 <0.05, it can be concluded that the third hypothesis is accepted, meaning Work Discipline (Z)take effectpositive and significanton Employee Performance (Y). Path analysis shows that the direct effect of variable X on variable Y2 is 0.421. Meanwhile, the indirect effect through variable Z is 0.679 x 0.416 = 0.2824. From the calculation results obtained, it shows that the direct effect through the X variable is greater than the indirect effect on the Y variable.
Analysis of the Impact of Green Policy and Environmentally Friendly Supply Chain Management on Competitive Advantage through Green Technology Adaptation as an Intervening Variable in Manufacturing Companies in North Sumatra Handayani Harahap, Hastuti; Rudy Sentosa Rajagukguk, Frederick; Welly Arifin, Indra
International Journal of Economics, Management and Accounting (IJEMA) Vol. 2 No. 8 (2025): January
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ijema.v2i8.230

Abstract

This study aims to analyze the impact of green policies and environmentally friendly supply chain management on the competitive advantage of manufacturing companies in North Sumatra through the adaptation of green technology as an intervening variable. The method used in this study is quantitative with the Structural Equation Modeling (SEM) approach using Smart PLS software. The data used in this study were obtained through a survey involving manufacturing companies in North Sumatra. The results of the study indicate that green policies and environmentally friendly supply chains have a significant effect on the adaptation of green technology, which in turn has a positive impact on the company's competitive advantage. This study also found that the adaptation of green technology acts as a mediator that strengthens the relationship between green policies, environmentally friendly supply chains, and competitive advantage. These findings indicate that manufacturing companies that implement green policies and manage their supply chains with an environmentally friendly approach can strengthen their competitive position through more efficient and environmentally friendly technological innovations. The implication of this study is the importance of green policies that support the adoption of green technology and environmentally friendly supply chain management in increasing the company's competitiveness in an increasingly competitive market.
The Impact of Green Marketing Techniques on Consumer Purchasing Decisions in Organic Product Companies in North Sumatra through Product Quality Perception as an Intervening Variable Welly Arifin, Indra; Handayani Harahap, Hastuti; Rudy Sentosa Rajagukguk, Frederick
International Journal of Economics, Management and Accounting (IJEMA) Vol. 2 No. 8 (2025): January
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ijema.v2i8.231

Abstract

This study aims to analyze the effect of green marketing techniques on consumer purchase decisions through perception of product quality as an intervening variable in organic product companies in North Sumatra. The method used in this study is a quantitative method using Structural Equation Modeling (SEM) through SmartPLS software. The test results show that green marketing techniques have a significant effect on the perception of product quality, which in turn affects consumer purchasing decisions. In addition, the perception of product quality is proven to be a variable that mediates the relationship between green marketing and purchasing decisions. These findings indicate that companies that implement green marketing techniques can improve the perception of product quality, which ultimately encourages consumers to buy the product. This study provides important insights for organic product companies to optimize green marketing strategies to improve consumer purchasing decisions.
Analysis of the Influence of Green HR on Employee Job Satisfaction in Eco-Friendly Hotels in Lake Toba with Work Environment as an Intervening Variable Rudy Sentosa Rajagukguk, Frederick; Welly Arifin, Indra; Handayani Harahap, Hastuti
International Journal of Economics, Management and Accounting (IJEMA) Vol. 2 No. 8 (2025): January
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ijema.v2i8.232

Abstract

This study aims to analyze the effect of Green HR on the Work Environment and Job Satisfaction of employees in environmentally friendly hotels around Lake Toba, as well as the effect of Harmonization of Digitalization of Tax Accounting on Community Economic Welfare through Digital Literacy. The results of the study indicate that the implementation of Green HR policies has a significant effect on the quality of the work environment and employee satisfaction. Sustainability-based and environmentally friendly policies increase motivation and work comfort, which in turn increases employee satisfaction. In addition, the digitalization of tax accounting, supported by digital literacy, has a positive impact on improving community economic welfare. These findings support the theory that policies that prioritize sustainability, both in the fields of HR and taxation, can create better results in improving quality of life and work productivity. This study makes an important contribution to the development of policies that support sustainability and digitalization in improving economic welfare and job satisfaction.
Co-Authors Handayani Harahap, Hastuti Sitindaon, Nikson Suwadi Suwadi Welly Arifin, Indra