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All Journal Society: Jurnal Pengabdian Masyarakat Welfare: Jurnal Pengabdian Masyarakat
Purwati Ningtyas, Ajeng
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Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Creative training in creating advertising content on social media for entrepreneur students Isalman, Isalman; Mubaraq, Ahmad; Conny, Conny; Purwati Ningtyas, Ajeng
Society : Jurnal Pengabdian Masyarakat Vol 4, No 1 (2025): Januari
Publisher : Edumedia Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55824/jpm.v4i1.468

Abstract

Creative training in creating advertising content on social media aims to improve students' skills in designing effective, aesthetic advertisements, and being able to increase brand awareness and sales. This program is intended for entrepreneurial students of the Faculty of Economics and Business, Halu Oleo University who have businesses or interests in digital marketing. This one-day training takes place in a computer laboratory, covering three stages: preparation, implementation, and evaluation. The preparation stage includes participant identification, module preparation, and provision of tools such as laptops and design applications. During the implementation, participants receive theoretical material on digital marketing, visual design, storytelling, and copywriting, followed by direct practice using design applications such as Canva to create content in the form of images or short videos. The results of the work are then presented to get input. This training improves participants' ability to design relevant and attractive advertisements, as well as understand the importance of social media algorithms and data-based strategies to maximize reach. In addition to encouraging consumer engagement, the training equips participants with practical skills that can support the success of their businesses in the digital era. With the right creative content, students are expected to be able to increase sales while creating business sustainability
Creative training in creating advertising content on social media for entrepreneur students Isalman, Isalman; Mubaraq, Ahmad; Conny, Conny; Purwati Ningtyas, Ajeng
Society : Jurnal Pengabdian Masyarakat Vol. 4 No. 1 (2025): Januari
Publisher : Edumedia Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55824/jpm.v4i1.468

Abstract

Creative training in creating advertising content on social media aims to improve students' skills in designing effective, aesthetic advertisements, and being able to increase brand awareness and sales. This program is intended for entrepreneurial students of the Faculty of Economics and Business, Halu Oleo University who have businesses or interests in digital marketing. This one-day training takes place in a computer laboratory, covering three stages: preparation, implementation, and evaluation. The preparation stage includes participant identification, module preparation, and provision of tools such as laptops and design applications. During the implementation, participants receive theoretical material on digital marketing, visual design, storytelling, and copywriting, followed by direct practice using design applications such as Canva to create content in the form of images or short videos. The results of the work are then presented to get input. This training improves participants' ability to design relevant and attractive advertisements, as well as understand the importance of social media algorithms and data-based strategies to maximize reach. In addition to encouraging consumer engagement, the training equips participants with practical skills that can support the success of their businesses in the digital era. With the right creative content, students are expected to be able to increase sales while creating business sustainability
Penguatan Jiwa Kewirausahaan Ibu Majelis Taklim melalui Kolaborasi Usaha di Kecamatan Lalembu Kabupaten Konawe Selatan Palilati, Alida; Azis Muthalib, Dzulfikri; Rommy Suleman, Nursaban; Saleh, Salma; Mubaraq, Ahmad; Purwati Ningtyas, Ajeng
Welfare : Jurnal Pengabdian Masyarakat Vol. 3 No. 4 (2025): Welfare : December 2025
Publisher : Fakultas Ekonomi dan Bisnis Islam, IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/welfare.v3i4.2872

Abstract

The Program for Strengthening the Entrepreneurial Spirit of Majelis Taklim Women through Business Collaboration in Lalembu District, South Konawe Regency, was implemented to enhance women’s awareness and economic skills through faith-based community empowerment. This activity employed a participatory approach through socialization, interactive workshops, and mentoring in forming business groups. The results showed an increase in participants’ understanding of entrepreneurship concepts, household business management, and the importance of group collaboration. Approximately 30% of participants began drafting simple business plans, such as producing cookies and handicrafts, and two majelis taklim-based business groups were formed with a commitment to developing local products. The success of this program was supported by active community participation, the role of majelis taklim leaders, and the availability of adequate facilities, while the main obstacles were limited access to digital technology and lack of organizational experience. This program not only improved participants’ knowledge and skills but also encouraged women’s economic independence and strengthened a culture of collaboration at the community level.
Co-Authors Alida Palilati Conny, Conny Isalman, Isalman Mubaraq, Ahmad Muthalib, Dzulfikri Azis Rommy Suleman, Nursaban Saleh, Salma