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All Journal Populer: Jurnal Penelitian Mahasiswa
Maulana, Arif Fikri
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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Analisis Ekonomi Produk Shampo Rambut Merk Sunsilk Maulana, Arif Fikri; Zaelani, Ahmad; Hidayat, Syamsul
Populer: Jurnal Penelitian Mahasiswa Vol. 4 No. 1 (2025): Jurnal Penelitian Mahasiswa
Publisher : Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/populer.v4i1.2923

Abstract

This study aims to analyze consumer behavior regarding the use of Sunsilk shampoo, including usage experience, duration, reasons for product choice, and customer satisfaction levels. A survey was conducted involving 93 respondents, addressing their experiences and preferences for Sunsilk shampoo. Results revealed that the majority of respondents have used Sunsilk, with product quality and affordable pricing being the primary reasons for their choice. The study also highlights areas for improvement to enhance customer loyalty and satisfaction, offering valuable insights for market strategies.
Co-Authors SYAMSUL HIDAYAT Zaelani, Ahmad