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All Journal Jurnal Ilmiah SOSIO AGRIBIS AGRIEKSTENSIA Majapahit Journal of Islamic Finance dan Management Majapahit Journal of Islamic Finance dan Management
Ningsih, Yesi Mustika
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Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Social Sciences Veterinary

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Kontribusi Praktik Keamanan Terhadap Ketahanan Pangan: Studi Kasus UMKM Pengolahan Hasil Pertanian di Kota Surabaya Leilasariyanti, Yennyka; Setiawan, Dharma; Ramadhani, Mirza; Maulida, Dwi Laila; Ningsih, Yesi Mustika
AGRIEKSTENSIA : Jurnal Penelitian Terapan Bidang Pertanian Vol 23 No 2 (2024): AGRIEKSTENSIA: Jurnal Penelitian Terapan Bidang Pertanian
Publisher : Politeknik Pembangunan Pertanian Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34145/agriekstensia.v23i2.3430

Abstract

Studi ini dilakukan untuk mengevaluasi praktik keamanan pangan pada produsen makanan dan minuman skala kecil dan mikro. Penelitian dilakukan pada 129 produsen makanan dan minuman di Kota Surabaya. Hasil survei menunjukkan produsen makanan dan minuman memiliki tingkat kepatuhan yang rendah dalam penggunaan Alat Pelindung Diri (APD). Hasil penelitian ini berkontribusi dalam mengekplorasi praktik keamanan pangan pada produsen makanan dan minuman skala kecil dan kontribusinya terhadap ketahanan pangan pada akses tersedianya pangan yang sehat dan berkualitas. Kata kunci—keamanan pangan, ketahanan pangan, alat pelindung diri, industri kecil.
Analisis Perbedaan Intensi Berwirausaha Mahasiswa Pertanian Berdasarkan Keikutsertaan Dalam Kuliah Kewirausahaan (Analysis of Differences in Entrepreneurial Intentions of Agricultural Students Based on Participation in Entrepreneurship Courses) Ningsih, Yesi Mustika; Leilasariyanti, Yennyka; Ramadhani, Mirza
Jurnal Ilmiah Sosio Agribis Vol 25, No 1 (2025): Jurnal Ilmiah Sosio Agribis Vol 25 No 1
Publisher : Study Program of Agribusiness, Faculty of Agriculture, University of Wijaya Kusuma Surabay

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30742/jisa25120254425

Abstract

This study analyzes whether there is a significant difference in entrepreneurial interest in agricultural students based on taking entrepreneurship courses. The data shows that entrepreneurial interest in the agricultural sector is still relatively low, indicated by the small number of students who enter the field. The study used a descriptive quantitative method with the Mann-Whitney U test analysis technique. The sample consisted of 150 active students from three state universities in East Java, namely UPN "Veteran" East Java, Brawijaya University, and Trunojoyo University Madura. There are statistical results that entrepreneurship courses have an effect on students' entrepreneurial intentions, with a p value of 0.036 which is significant at the α level of 0.05. Thus, the null hypothesis stating that there is no difference between the two groups is rejected.Keywords: Intention, Entrepreneurship, Agriculture Students
Digital Marketing Strengthening CV. Kajeye Food Using Design Thinking Method Nabila, Sinthok; Maheswari, Ardiella Sukma; Syindunata, Karina; Andini, Adelia Rahma; Ningsih, Yesi Mustika
Majapahit Journal of Islamic Finance and Management Vol. 5 No. 3 (2025): Islamic Finance and Management
Publisher : Department of Sharia Economics Institut Pesantren KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v5i3.456

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play an important and strategic role in the Indonesian economy and in employment absorption. One of the MSMEs located in Malang City, CV. Kajeye Food, operates in the souvenir and snack sector. CV. Kajeye Food is currently developing its digital marketing efforts. This study aims to design an appropriate digital marketing platform to increase sales. The design platform uses qualitative methods with the design thinking approach, consisting of five stages: empathizing, defining, ideating, prototyping, and testing. Benchmarking is also used as a supporting method in this study. As a result, several digital platforms were designed, including Instagram, TikTok, TikTok Shop, WhatsApp (specifically for sales), and Shopee. By utilizing these digital marketing platforms, CV. Kajeye Food is able to reach a wider range of consumers and increase its sales.
Digital Marketing Strengthening CV. Kajeye Food Using Design Thinking Method Nabila, Sinthok; Maheswari, Ardiella Sukma; Syindunata, Karina; Andini, Adelia Rahma; Ningsih, Yesi Mustika
Majapahit Journal of Islamic Finance and Management Vol. 5 No. 3 (2025): Islamic Finance and Management
Publisher : Department of Sharia Economics Institut Pesantren KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v5i3.456

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play an important and strategic role in the Indonesian economy and in employment absorption. One of the MSMEs located in Malang City, CV. Kajeye Food, operates in the souvenir and snack sector. CV. Kajeye Food is currently developing its digital marketing efforts. This study aims to design an appropriate digital marketing platform to increase sales. The design platform uses qualitative methods with the design thinking approach, consisting of five stages: empathizing, defining, ideating, prototyping, and testing. Benchmarking is also used as a supporting method in this study. As a result, several digital platforms were designed, including Instagram, TikTok, TikTok Shop, WhatsApp (specifically for sales), and Shopee. By utilizing these digital marketing platforms, CV. Kajeye Food is able to reach a wider range of consumers and increase its sales.
Co-Authors Andini, Adelia Rahma Dharma Setiawan Maheswari, Ardiella Sukma Maulida, Dwi Laila Nabila, Sinthok Ramadhani, Mirza Syindunata, Karina Yennyka Leilasariyanti