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All Journal JMM (Jurnal Masyarakat Mandiri) International Journal of Economics Development Research (IJEDR) Jurnal Ilmiah SOSIO AGRIBIS AGRIEKSTENSIA
Yennyka Leilasariyanti
Departement Agribusiness, Faculty Of Agriculture, Universitas Pembangunan Nasional Veteran Jawa Timur, East Java, Indonesia.
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Social Sciences Veterinary Other

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Halal Products in Context of the Effect of Product Quality and Menu Variety on Purchase Decisions Yennyka Leilasariyanti; Reny Andriyanty; H. MR. Ulung Sembiring; Sri Sugiarti; Erina Alimin
International Journal of Economics Development Research (IJEDR) Vol. 4 No. 2 (2023): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v4i3.3873

Abstract

This study aims to describe and analyze the health level of savings and loan cooperatives, namely Capital (capital), Assets (quality of productive assets), Management (management), Earning (profitability), Liquidity (liquidity). The research was conducted at KSP Kopdit Pintu Air Sikka Regency NTT. This type of research is a type of quantitative descriptive research. The data used are financial statements for 2020, 2021 and also the results of interviews from cooperative administrators. While the data analysis technique uses data analysis techniques using the Camel method. This shows that the financial performance of KSP Kopdit Pintu Air using the ratio of the Camel method is in an unhealthy situation, but in 2021 it is slightly healthier or in the moderate category.
ANALISIS PREFERENSI KONSUMEN TERHADAP ATRIBUT SAYURAN SEMEN/CECIWIS ALIAS DAUN DARI TUNAS BUNGA KOL YANG SUDAH DIPANEN (Analysis of Consumer Preferences Towards The Attributes of Semen/Ceciwis Vegetables aka Leaves From Harvested Cauliflower Stuffs) Dewi Anggun Oktaviani; Novita Lidyana; Yennyka Leilasariyanti
Jurnal Ilmiah Sosio Agribis Vol 24, No 1 (2024): Jurnal Ilmiah Sosio Agribis Vol 24 No 1
Publisher : Study Program of Agribusiness, Faculty of Agriculture, University of Wijaya Kusuma Surabay

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30742/jisa24120243837

Abstract

This study aims to analyze consumer preferences for cement/ceciwis vegetables, see the most preferred attributes of cement/ceciwis vegetables and the most dominant attributes to be developed in cement/ceciwis vegetables. The method used in this study is the descriptive survey method. The sample withdrawal method in this study is by using  the Accidental Sampling method  of 50 respondents with primary data from interviews using a questionnaire tool. The data were analyzed using the konjoin analysis method with SPSS 25. The results of this study show that the consumer utility value  for semen/ceciwis vegetables in a clean condition is (0.255), has an even freshness level of (0.195), price <= Rp. 8,000 is (0.195), durability > from 5 days is (0.025), and easy to obtain is (0.075). Importance Score) used as a consideration material for respondents/consumers of Semen/Ceciwis vegetables in order from the highest to the lowest are Cleanliness Level of 26,613, Price and Freshness of 21,496, Durability of 17,342 and Availability of 13,513 The cleanliness level of Semen/Ceciwis Vegetables is one of the attributes that is highly considered by consumers in making a purchase decision, this can be seen from the usability value of 0.255 and the importance of by 26,613 which is higher than other attributes. The marketing strategy that can be used to increase the sales of semen/ceciwis vegetables is to use a marketing strategy, namely the marketing mix or often called the 4P because it consists of a mix of products, prices (price), places (place), and finally a promotion mix (promotion). Keywords: Conjoint Analysis, Preferences, Semen/Ceciwis Vegetables.
Kontribusi Praktik Keamanan Terhadap Ketahanan Pangan: Studi Kasus UMKM Pengolahan Hasil Pertanian di Kota Surabaya Leilasariyanti, Yennyka; Setiawan, Dharma; Ramadhani, Mirza; Maulida, Dwi Laila; Ningsih, Yesi Mustika
AGRIEKSTENSIA : Jurnal Penelitian Terapan Bidang Pertanian Vol 23 No 2 (2024): AGRIEKSTENSIA: Jurnal Penelitian Terapan Bidang Pertanian
Publisher : Politeknik Pembangunan Pertanian Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34145/agriekstensia.v23i2.3430

Abstract

Studi ini dilakukan untuk mengevaluasi praktik keamanan pangan pada produsen makanan dan minuman skala kecil dan mikro. Penelitian dilakukan pada 129 produsen makanan dan minuman di Kota Surabaya. Hasil survei menunjukkan produsen makanan dan minuman memiliki tingkat kepatuhan yang rendah dalam penggunaan Alat Pelindung Diri (APD). Hasil penelitian ini berkontribusi dalam mengekplorasi praktik keamanan pangan pada produsen makanan dan minuman skala kecil dan kontribusinya terhadap ketahanan pangan pada akses tersedianya pangan yang sehat dan berkualitas. Kata kunci—keamanan pangan, ketahanan pangan, alat pelindung diri, industri kecil.
PELATIHAN KEWIRAUSAHAAN MELALUI NJAMOERPRENEURSHIP SEBAGAI UPAYA MENINGKATKAN PENDAPATAN RUMAH TANGGA Ningsih, Yesi Mustika; Leilasariyanti, Yennyka
JMM (Jurnal Masyarakat Mandiri) Vol 9, No 3 (2025): Juni
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v9i3.30725

Abstract

Abstrak: Desa Wonosari, Sine, Ngawi, merupakan salah satu daerah dataran tinggi di Ngawi dimana sebagian besar kepala keluarga membudidayakan jamur sebagai mata pencaharian. Pemasaran produk jamur hanya mengandalkan tengkulak sehingga produk yang terjual hanyalah produk yang bagus dan segar. Jamur yang tidak terjual dibiarkan membusuk. Disisi lain peran wanita tani dalam perekonomian keluarga belum banyak. Jika dilihat dari sisi ekonomis jamur yang tidak terjual dapat diolah menjadi aneka produk yang dapat meningkatkan nilai tambah dan pendapatan rumah tangga. Kegiatan pengabdian ini bertujuan untuk meningkatkan pengetahuan dan keterampilan dalam memanfaatkan dan mengolah jamur tiram yang tidak terjual ke tengkulak menjadi produk yang bernilai jual sehingga dapat meningkatkan pendapatan rumah tangga wanita tani melalui njamoerpreneurship. Metode yang digunakan dalam Kegiatan ini adalah sosialisasi, praktek langsung, dan Fokus Group Discussion (FGD). Kegiatan berlangsung selama tiga bulan yang diikuti oleh 10 wanita tani. Evaluasi kegiatan dilakukan dengan observasi langsung dan pemberian angket kepada Wanita tani. Hasil dari kegiatan pelatihan njamoerpreneurship adalah meningkatkan pengetahuan Wanita tani sebesar 64%, keterampilan wanita tani dalam mengolah berbagai produk turunan jamur seperti keripik jamur, abon jamur, dan nugget jamur sebesar 80%. Program ini juga memberikan kontribusi signifikan terhadap peningkatan pendapatan rumah tangga wanita tani, yaitu sebesar 100%.Abstract: Wonosari Village, Sine, Ngawi, is one of the highland areas in Ngawi where most family heads cultivate mushrooms for a living. Marketing of mushroom products only relies on middlemen so that only good and fresh products are sold. Unsold mushrooms are left to rot. On the other hand, the role of farm women in the family economy is not much. When viewed from the economic side, unsold mushrooms can be processed into various products that can increase added value and household income. This service activity aims to increase knowledge and skills in utilizing and processing oyster mushrooms that are not sold to middlemen into valuable products so as to increase the household income of farm women through njamoerpreneurship. The methods used in this activity are socialization, hands-on practice, and Focus Group Discussion (FGD). The activity lasted for three months and was attended by 10 farm women. Evaluation of activities is carried out by direct observation and giving questionnaires to farm women. The results of the njamoerpreneurship training activities are increasing the knowledge of farm women by 64%, the skills of farm women in processing various mushroom-derived products such as mushroom chips, shredded mushrooms, and mushroom nuggets by 80%. This program also made a significant contribution to increasing the household income of farm women, which was 100%.
Analisis Perbedaan Intensi Berwirausaha Mahasiswa Pertanian Berdasarkan Keikutsertaan Dalam Kuliah Kewirausahaan (Analysis of Differences in Entrepreneurial Intentions of Agricultural Students Based on Participation in Entrepreneurship Courses) Ningsih, Yesi Mustika; Leilasariyanti, Yennyka; Ramadhani, Mirza
Jurnal Ilmiah Sosio Agribis Vol 25, No 1 (2025): Jurnal Ilmiah Sosio Agribis Vol 25 No 1
Publisher : Study Program of Agribusiness, Faculty of Agriculture, University of Wijaya Kusuma Surabay

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30742/jisa25120254425

Abstract

This study analyzes whether there is a significant difference in entrepreneurial interest in agricultural students based on taking entrepreneurship courses. The data shows that entrepreneurial interest in the agricultural sector is still relatively low, indicated by the small number of students who enter the field. The study used a descriptive quantitative method with the Mann-Whitney U test analysis technique. The sample consisted of 150 active students from three state universities in East Java, namely UPN "Veteran" East Java, Brawijaya University, and Trunojoyo University Madura. There are statistical results that entrepreneurship courses have an effect on students' entrepreneurial intentions, with a p value of 0.036 which is significant at the α level of 0.05. Thus, the null hypothesis stating that there is no difference between the two groups is rejected.Keywords: Intention, Entrepreneurship, Agriculture Students
PENGARUH PERILAKU KONSUMEN DAN BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN KOPI KELILING DI JAWA TIMUR (The Influence of Consumer Behavior and Marketing Mix on The Purchase Decisions of Mobile Coffee Consumers in East Java) Maulida, Dwi Laila; Leilasariyanti, Yennyka; Hariputra, Akbar; Ramadhani, Mirza
Jurnal Ilmiah Sosio Agribis Vol 25, No 1 (2025): Jurnal Ilmiah Sosio Agribis Vol 25 No 1
Publisher : Study Program of Agribusiness, Faculty of Agriculture, University of Wijaya Kusuma Surabay

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30742/jisa25120254456

Abstract

Surabaya is one of the metropolitan cities with a highly active population, including both workers and students. Most of them enjoy coffee and embrace the growing coffee-drinking culture. However, due to their busy schedules, they prefer coffee that is convenient and can be taken on the go. This opportunity has led to the emergence of mobile coffee cart vendors scattered around main roads, especially near university campuses. The trend of mobile coffee is popular among young people due to its affordable price and decent taste. However, product development strategies are needed to ensure the sustainability and growth of current mobile coffee businesses. The purpose of this study is to analyze the influence of consumer behavior and marketing mix on consumers' purchasing decisions of mobile coffee in order to design effective and efficient strategies. The research method used is a quantitative approach utilizing SEM-PLS and IPA analyses. The results indicate that psychological factors and the marketing mix simultaneously and partially have a significant influence on purchasing decisions for mobile coffee in Surabaya. Meanwhile, the IPA analysis shows that the product variety indicator falls into quadrant 4, meaning that this indicator needs to be evaluated.Keywords: Mobile Coffee, Consumer Behavior, Marketing Mix, SEM-PLS. 
Co-Authors Dewi Anggun Oktaviani Dharma Setiawan Erina Alimin H. MR. Ulung Sembiring Hariputra, Akbar Maulida, Dwi Laila Ningsih, Yesi Mustika Novita Lidyana Ramadhani, Mirza Reny Andriyanty Sri Sugiarti