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All Journal TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan PEDAGOGIC: Indonesian Journal of Science Education and Technology
Cania, Duwi
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Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Pemanfaatan Media Sosial Dalam Mengoptimalkan School Marketing Di Pondok Pesantren Al Uswah Pekanbaru Fitriani, Anggi; Cania, Duwi; Fatriana, Melly; Ananda Srianto, Novita; Rahma Putri, Usni; Afriza
TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan Vol. 2 No. 2 (2024): TEKNOBIS : Teknologi, Bisnis Dan Pendidikan
Publisher : Shofanah Media Berkah

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Abstract

Penelitian ini bertujuan untuk menganalisis pemanfaatan media sosial dalam mengoptimalkan pemasaran di Pondok Pesantren Al-Uswah, termasuk platform yang digunakan, pengelolaan, jenis konten, serta dampaknya terhadap perkembangan pondok. Penelitian ini menggunakan pendekatan kualitatif dengan metode deskriptif. Teknik pengumpulan data meliputi observasi dan wawancara langsung dengan pihak terkait, seperti kepala sekolah, staf tata usaha, dan bendahara pondok. Hasil penelitian menunjukkan bahwa media sosial yang digunakan meliputi Facebook, Instagram, TikTok, dan website resmi pondok. Konten yang diunggah mencakup prestasi santri, kegiatan pondok seperti setoran hafalan (tahfiz dan mahfuzat), serta dokumentasi lomba. Pengelolaan media sosial dilakukan oleh tim internal yang terdiri dari kepala sekolah, tata usaha, dan staf bendahara. Media sosial terbukti efektif sebagai sarana promosi, dengan mayoritas santri yang mendaftar berasal dari informasi di media sosial. Meskipun demikian, pondok menghadapi kendala biaya operasional yang mempengaruhi kelancaran kegiatan. Hasil penelitian ini diharapkan dapat memberikan wawasan praktis bagi lembaga pendidikan lain dalam memanfaatkan media sosial sebagai strategi pemasaran untuk meningkatkan daya saing dan keberlanjutan lembaga.
Analisis Peluang Bisnis Pendidikan di Era Digital: Tantangan dan Solusinya Yanti, Aprida; Cania, Duwi; Novita, Lesti
PEDAGOGIC: Indonesian Journal of Science Education and Technology Vol. 6 No. 3 (2026): PEDAGOGIC: Indonesian Journal of Science Education and Technology (In-Press)
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ijset.v6i3.5469

Abstract

This study aims to analyze business opportunities in education in the digital era, as well as the challenges and solutions that can be applied in educational institutions. The research uses a qualitative literature study approach to explore understanding of business opportunities, challenges, and solutions in the education sector. The data collection stages involve studying scientific articles, research reports, and relevant books published in the last five years. The data is analyzed using content analysis techniques with a qualitative descriptive approach through stages of data reduction, data classification, data presentation, and drawing conclusions. The research results indicate that several educational business opportunities, such as agribusiness ventures, waste banks, teaching factories, school cooperatives, and creative educational businesses in Inclusive Schools, have great potential. However, they face challenges in human resource management, negative stigma, lack of student involvement, as well as budget constraints and limited access to technology. The proposed solutions include the implementation of technological innovations, entrepreneurship education, better resource management, and building collaboration and relationships. This study is limited to the use of literature sources from the last five years, so the review results have not yet covered the entire development of educational businesses more broadly and in depth. Therefore, further research is recommended to use empirical or mixed methods approaches involving field data in order to obtain more comprehensive results regarding the opportunities and challenges of educational businesses in the digital era
Co-Authors Afriza Ananda Srianto, Novita Fatriana, Melly Fitriani, Anggi Novita, Lesti Rahma Putri, Usni Yanti, Aprida