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All Journal TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan PEDAGOGIC: Indonesian Journal of Science Education and Technology
Fatriana, Melly
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Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Pemanfaatan Media Sosial Dalam Mengoptimalkan School Marketing Di Pondok Pesantren Al Uswah Pekanbaru Fitriani, Anggi; Cania, Duwi; Fatriana, Melly; Ananda Srianto, Novita; Rahma Putri, Usni; Afriza
TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan Vol. 2 No. 2 (2024): TEKNOBIS : Teknologi, Bisnis Dan Pendidikan
Publisher : Shofanah Media Berkah

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Abstract

Penelitian ini bertujuan untuk menganalisis pemanfaatan media sosial dalam mengoptimalkan pemasaran di Pondok Pesantren Al-Uswah, termasuk platform yang digunakan, pengelolaan, jenis konten, serta dampaknya terhadap perkembangan pondok. Penelitian ini menggunakan pendekatan kualitatif dengan metode deskriptif. Teknik pengumpulan data meliputi observasi dan wawancara langsung dengan pihak terkait, seperti kepala sekolah, staf tata usaha, dan bendahara pondok. Hasil penelitian menunjukkan bahwa media sosial yang digunakan meliputi Facebook, Instagram, TikTok, dan website resmi pondok. Konten yang diunggah mencakup prestasi santri, kegiatan pondok seperti setoran hafalan (tahfiz dan mahfuzat), serta dokumentasi lomba. Pengelolaan media sosial dilakukan oleh tim internal yang terdiri dari kepala sekolah, tata usaha, dan staf bendahara. Media sosial terbukti efektif sebagai sarana promosi, dengan mayoritas santri yang mendaftar berasal dari informasi di media sosial. Meskipun demikian, pondok menghadapi kendala biaya operasional yang mempengaruhi kelancaran kegiatan. Hasil penelitian ini diharapkan dapat memberikan wawasan praktis bagi lembaga pendidikan lain dalam memanfaatkan media sosial sebagai strategi pemasaran untuk meningkatkan daya saing dan keberlanjutan lembaga.
Penggunaan Big Data dalam Pengambilan Keputusan Akademik dan Manajemen Pendidikan Aulia, Delvi; Sabrifha, Eli; Fatriana, Melly
PEDAGOGIC: Indonesian Journal of Science Education and Technology Vol. 6 No. 4 (2026): PEDAGOGIC: Indonesian Journal of Science Education and Technology (In-Press)
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ijset.v6i4.6697

Abstract

This study aims to analyze the use of big data in academic decision-making and educational management, and to identify the benefits and challenges of its implementation. The study employed a literature study method by reviewing scientific articles, books, and proceedings published between 2019 and 2025. Literature was obtained through scientific databases such as Google Scholar, Scopus, and ScienceDirect using keywords such as big data, learning analytics, educational data mining, and educational management. The literature selection process involved identification, screening based on title and abstract relevance, assessing eligibility based on topic suitability, and analyzing sources that met the inclusion criteria. Data were analyzed qualitatively using content analysis techniques to identify key themes. The study results indicate that the use of big data supports data-driven decision-making through learning analytics, predicting academic achievement, early identification of at-risk students, personalized learning, and increasing the efficiency of educational resource management. However, its implementation still faces challenges in the areas of data privacy protection, information security, technological infrastructure readiness, data quality, and human resource competency. These findings indicate that the successful implementation of big data in education requires the support of data governance, clear policies, and strengthening technological and human resource capacity.
Co-Authors Afriza Ananda Srianto, Novita Aulia, Delvi Cania, Duwi Fitriani, Anggi Rahma Putri, Usni Sabrifha, Eli