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All Journal TIN: TERAPAN INFORMATIKA NUSANTARA JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi)
Yuniar, Tiara
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Pengaruh Emotional Marketing dan Brand Image Terhadap Proses Keputusan Pembelian Produk KKV Di Palembang Indah Mall Yuniar, Tiara; Halin, Hamid; Hildayanti, Siti Komariah
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 10 No. 6 (2024): December 2024
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v10i6.3317

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh emotional marketing dan brand image terhadap proses keputusan pembelian produk KKV di Palembang Indah Mall. Metode penelitian menggunakan metode pendekatan kuantitatif. Populasi pada penelitian ini merupakan konsumen yang berkunjung dan berbelanja produk KKV di Palembang Indah Mall. Teknik pengumpulan data menggunakan kuesioner, observasi, dan studi pustaka sebagai data pendukung penelitian. Sampel diperoleh menggunakan rumus Lemeshow dengan jumlah responden sebesar 96 orang. Metode analisis menggunakan analisis regresi linier berganda dengan alat analisis yaitu IBM SPSS versi 26. Hasil penelitian ini menunjukkan bahwa variabel Emotional Marketing dan Brand Image masing-masing berpengaruh secara positif dan signifikan terhadap proses keputusan pembelian produk KKV di Palembang Indah Mall. Hal ini dibuktikan dengan nilai t hitung emotional marketing sebesar 3,664 dengan tingkat signifikansi 0,000 < 0,05 dan nilai t hitung brand image sebesar 7,451 dengan tingkat signifikansi 0,000 > 0,5. Adapun hasil uji koefisien determinasi (R2) bahwa besarnya pengaruh variabel emotional marketing dan brand image terhadap proses keputusan pembelian berpengaruh secara simultan dengan nilai sebesar 71,4% dan sisanya 28,6% dipengaruhi variabel lain yang tidak diteliti pada penelitian ini. Keywords : Emotional Marketing, Brand Image, Proses Keputusan Pembelian.
Implementasi SAK ETAP Dalam Penyusunan Laporan Keuangan Pada Usaha Kecil Menengah (UKM) Yuniar, Tiara; Epi, Yus
TIN: Terapan Informatika Nusantara Vol 4 No 7 (2023): December 2023
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/tin.v4i7.4678

Abstract

Financial reports are needed by companies to evaluate business activities and performance, provide financial information, determine the value of a company and make decisions by stakeholders. The main source in preparing financial reports is Financial Accounting Standards (SAK) which are prepared by a competent and independent body. SAK is a procedure or rule that must be adhered to in preparing financial reports, so that financial reports occur. Apart from SAK, there are other financial reporting standards. One of them is the Financial Accounting Standards for Entities Without Public Accountability (SAK ETAP). The problem that often occurs is that SMEs are not yet able to make financial reports. Financial reports are very important for predicting financial flows in Small and Medium Enterprises. SME Financial Reports. This research aims to prepare financial reports for Berkah Boutique Business in accordance with the Financial Accounting Standards for Non-Accountable Entities. This research uses a quantitative descriptive method. Primary data sources are in the form of interviews, observations and transaction evidence. The results of this research show the financial reports of Berkah Boutique Business in the form of a balance sheet financial position report, profit and loss report, report on changes in capital (equity).
Co-Authors Epi, Yus Halin, Hamid Siti Komariah Hildayanti, Siti Komariah