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All Journal Jurnal Ilmiah Ekonomi dan Manajemen
Fikry Haikal
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PERAN INFLUENCER MARKETING DALAM MENINGKATKAN PENJUALAN PRODUK DI E-COMMERCE Fikry Haikal; Laura Natasya Saragih; Nanda Meyshinta; Nurbaiti Nurbaiti
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 3 No. 1 (2025): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v3i1.3517

Abstract

This study examines the role of influencer marketing in enhancing product sales in e-commerce, focusing on the increasing use of social media that influences consumer behavior. The objective is to explore the impact of influencer marketing strategies on purchasing decisions. A descriptive qualitative approach was employed, analyzing relevant literature from various sources. The findings indicate that influencer marketing not only increases brand awareness but also builds consumer trust through authentic interactions. Carefully selected influencers can reach a broader audience and create a positive impact on product sales. The conclusion emphasizes the importance of choosing influencers that align with the target market characteristics. Recommendations for companies include considering market segmentation and the influencer's reputation in their marketing strategies to maximize sales potential and build long-term relationships with consumers.
TEORI-TEORI GOOD CORPORATE GOVERNANCE (GCG) DALAM PERSPEKTIF PERBANKAN SYARIAH DI INDONESIA Ali Safran Pasaribu; Farisa Nadhila Siregar; Fikry Haikal
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 4 No. 1 (2026): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v4i1.8252

Abstract

This article discusses major theories underlying Good Corporate Governance (GCG) and analyzes their relevance in the context of Islamic banking in Indonesia. Using a qualitative descriptive approach through an extensive literature review, this study elaborates agency theory, stewardship theory, stakeholder theory, transaction cost theory, political theory, and resource dependence theory. The findings indicate that each theory provides complementary insights in explaining governance mechanisms, conflicts of interest, accountability, and sustainability of Islamic financial institutions. The integration of these theories is crucial to strengthen governance practices, prevent internal fraud, and maintain public trust. This study contributes conceptually by expanding governance discourse within Islamic banking and practically by offering guidance for improving GCG implementation.
Co-Authors Ali Safran Pasaribu Farisa Nadhila Siregar Indradewa, Rhian Laura Natasya Saragih Nanda Meyshinta