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All Journal Jurnal Ilmiah Ekonomi dan Manajemen
Nanda Meyshinta
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PERAN INFLUENCER MARKETING DALAM MENINGKATKAN PENJUALAN PRODUK DI E-COMMERCE Fikry Haikal; Laura Natasya Saragih; Nanda Meyshinta; Nurbaiti Nurbaiti
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 3 No. 1 (2025): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v3i1.3517

Abstract

This study examines the role of influencer marketing in enhancing product sales in e-commerce, focusing on the increasing use of social media that influences consumer behavior. The objective is to explore the impact of influencer marketing strategies on purchasing decisions. A descriptive qualitative approach was employed, analyzing relevant literature from various sources. The findings indicate that influencer marketing not only increases brand awareness but also builds consumer trust through authentic interactions. Carefully selected influencers can reach a broader audience and create a positive impact on product sales. The conclusion emphasizes the importance of choosing influencers that align with the target market characteristics. Recommendations for companies include considering market segmentation and the influencer's reputation in their marketing strategies to maximize sales potential and build long-term relationships with consumers.
PENERAPAN GOOD CORPORATE GOVERNANCE SEBAGAI UPAYA PENINGKATAN KINERJA DAN KEBERLANJUTAN PERUSAHAAN DI INDONESIA Syahrul Tanjung; Nanda Meyshinta; Amelia Sri Ningsih; Aditya Kurniawan; Ahmad Wahyudi Zein
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 4 No. 1 (2026): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v4i1.8257

Abstract

This study aims to analyze the implementation of Good Corporate Governance (GCG) as an effort to enhance corporate performance and sustainability in Indonesia. The research employs a qualitative approach using a literature review method by examining various written sources, including academic journals, books, research reports, and relevant official documents related to corporate governance. The findings indicate that the consistent application of GCG principles—namely transparency, accountability, responsibility, independence, and fairness—plays a strategic role in strengthening corporate governance systems. Effective GCG implementation improves the quality of managerial decision-making, reinforces internal control mechanisms, and increases stakeholder trust, which positively affects both financial and non-financial corporate performance. However, the implementation of GCG in Indonesia still faces several challenges, such as weak law enforcement, organizational cultures that do not fully support good governance practices, and the dominance of certain interests within corporate ownership structures. Therefore, the success of GCG implementation requires strong commitment from top management, internalization of governance values within corporate culture, and active regulatory oversight to ensure sustainable and competitive corporate development.  
Co-Authors ADITYA KURNIAWAN Ahmad Wahyudi Zein Amelia Sri Ningsih Fikry Haikal Indradewa, Rhian Laura Natasya Saragih Syahrul Tanjung