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All Journal Jurnal Ilmiah Ekonomi dan Manajemen
Nabila Iskandar
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STUDI KLAYAKAN BISNIS : ASPEK EKONOMI DAN SOSIAL (Studi Kasus: GO-JEK) Nabila Iskandar; Anisah Cyntia Dewi Pratama
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 3 No. 2 (2025): Februari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v3i2.3835

Abstract

This study aims to analyze the business feasibility of GO-JEK as a pioneer of online transportation services in Indonesia, with a focus on socio-economic impacts, economic challenges, and government support. This study uses a qualitative method with a literature study approach, utilizing relevant academic literature published in the last 10 years. The results of the analysis show that GO-JEK has a significant positive impact on the national economy, such as job creation, increasing MSME income, and empowering certain groups. However, challenges such as partner income and competition with the traditional sector need to be addressed. Continued government support is key to the development of the GO-JEK business model to provide inclusive and sustainable socio-economic impacts.
STRATEGI PEMASARAN UNTUK MENINGKATKAN PENJUALAN PADA UMKM TAHU SUMEDANG BANG AMIR (Studi Kasus Pada Umkm Tahu Sumedang Bang Amir, Kecamatan Medan Denai, Kota Medan) Nabila Iskandar; Muhammad Choir Rivaldi; Shella Gustianda; Zainarti Zainarti
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 2 No. 6 (2024): JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM)
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v2i6.1721

Abstract

This research aims to observe the marketing strategy of Tahu Sumedang Bang Amir MSMEs to increase product sales. The research method used is qualitative with a case study approach. Data was collected through in-depth interviews with MSME owners as well as direct observation of the marketing locations used. The research results showed that Tahu Sumedang Bang Amir MSMEs had not yet expanded their marketing strategy using online media and only carried out business activities at home and sold to local residents and consumers who were regular customers. However, future planning has been summarized for product and brand promotion strategies for wider marketing using online media, inter-city sales, ordering event catering and maintaining the taste that has become the taste of consumers.
Co-Authors Anisah Cyntia Dewi Pratama Muhammad Choir Rivaldi Shella Gustianda zainarti zainarti