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All Journal Paradoks : Jurnal Ilmu Ekonomi Jurnal Ilmiah Ekonomi dan Manajemen Jurnal Ilmiah Nusantara
Muhammad Choir Rivaldi
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences Other

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Pendekatan Multidimensional terhadap Aspek Hukum dalam Studi Kelayakan Bisnis: Tinjauan Yuridis, Prosedur Perizinan, Pembentukan dan Legalitas Badan Usaha, serta Implikasinya terhadap Keberlanjutan dan Pertumbuhan Ekonomi di Indonesia Dea Amanda Putri; Gilang saka Maulana; Muhammad Choir Rivaldi
JURNAL ILMIAH NUSANTARA Vol. 2 No. 2 (2025): Jurnal Ilmiah Nusantara
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jinu.v2i2.3883

Abstract

This study aims to explore the multidimensional legal aspects in business feasibility studies, focusing on the juridical review, licensing procedures, establishment, and legality of business entities, and their implications for business sustainability and economic growth in Indonesia. The legal framework plays a critical role in ensuring that businesses operate within the bounds of the law, providing protection and opportunities for growth, particularly for Micro, Small, and Medium Enterprises (MSMEs). Through qualitative methods and library research, this study analyzes various regulations, including Law No. 40/2007 on Limited Liability Companies, Law No. 25/1992 on Cooperatives, and the implementation of the Online Single Submission (OSS) system. The findings reveal that businesses that comply with legal requirements have better access to financial resources, legal protection, and market opportunities. However, the complex bureaucracy in licensing and business formation remains a significant challenge. This research provides practical recommendations for simplifying regulations and enhancing legal understanding among business owners to foster a more conducive and sustainable business environment in Indonesia.
STRATEGI PEMASARAN UNTUK MENINGKATKAN PENJUALAN PADA UMKM TAHU SUMEDANG BANG AMIR (Studi Kasus Pada Umkm Tahu Sumedang Bang Amir, Kecamatan Medan Denai, Kota Medan) Nabila Iskandar; Muhammad Choir Rivaldi; Shella Gustianda; Zainarti Zainarti
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 2 No. 6 (2024): JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM)
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v2i6.1721

Abstract

This research aims to observe the marketing strategy of Tahu Sumedang Bang Amir MSMEs to increase product sales. The research method used is qualitative with a case study approach. Data was collected through in-depth interviews with MSME owners as well as direct observation of the marketing locations used. The research results showed that Tahu Sumedang Bang Amir MSMEs had not yet expanded their marketing strategy using online media and only carried out business activities at home and sold to local residents and consumers who were regular customers. However, future planning has been summarized for product and brand promotion strategies for wider marketing using online media, inter-city sales, ordering event catering and maintaining the taste that has become the taste of consumers.
Faktor-Faktor yang Mempengaruhi Nasabah Non Muslim dalam Memilih Pembiayaan di BPRS Amanah Bangsa Muhammad Choir Rivaldi; Nurul Jannah; Ahmad Perdana Indra
Paradoks : Jurnal Ilmu Ekonomi Vol. 8 No. 4 (2025): Agustus - Oktober
Publisher : Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/paradoks.v8i4.1914

Abstract

Penelitian ini bertujuan menganalisis faktor-faktor yang memengaruhi keputusan nasabah non-Muslim dalam memilih pembiayaan di BPRS Amanah Bangsa. Variabel independen yang diteliti meliputi kualitas layanan, lokasi dan aksesibilitas, produk dan layanan, serta aspek ekonomi, dengan keputusan pembiayaan sebagai variabel dependen. Metode penelitian menggunakan pendekatan kuantitatif dengan teknik purposive sampling dan melibatkan 120 responden non-Muslim pengguna pembiayaan. Data dikumpulkan melalui kuesioner skala Likert dan dianalisis menggunakan regresi linier berganda melalui SPSS. Hasil penelitian menunjukkan bahwa seluruh variabel independen berpengaruh positif dan signifikan terhadap keputusan pembiayaan, dengan koefisien regresi masing-masing sebesar 0,245 untuk kualitas layanan, 0,198 untuk lokasi dan aksesibilitas, 0,152 untuk produk dan layanan, serta 0,301 untuk aspek ekonomi sebagai faktor dominan. Secara simultan, keempat variabel berpengaruh signifikan dengan nilai F-hitung 25,432 (p < 0,05) dan nilai R² sebesar 0,616.
Co-Authors Ahmad Perdana Indra Dea Amanda Putri Gilang saka Maulana Jannah, Nurul Nabila Iskandar Shella Gustianda zainarti zainarti