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All Journal Jurnal Ilmiah Ekonomi dan Manajemen JURNAL RUMPUN MANAJEMEN DAN EKONOMI Jurnal Publikasi Manajemen Informatika
Anisah Cyntia Dewi Pratama
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Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Mathematics Social Sciences Other

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STRATEGI PEMASARAN TOKO KOSMETIK DALAM MENINGKATKAN MINAT PELANGGAN DI DAERAH TUASAN KOTA MEDAN SUMATRA UTARA (STUDI KASUS: TOKO LOLIPOP) Zainarti Zainarti; Anisah Cyntia Dewi Pratama; Abdul rahmad rayadi; Naylatussalwa Makarim
JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 1 No. 3 (2024): Juli
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jrme.v1i3.1722

Abstract

Abstract: This research aims to fill this knowledge gap by developing an appropriate marketing strategy for Lollipop Shops in the Tuasan area, Medan City, North Sumatra. The methods that will be used include a segmentation, targeting and positioning (STP) approach, effective digital marketing, appropriate promotions, and developing customer relationships to significantly increase customer interest and loyalty. This research will use a qualitative approach with a case study method to understand the marketing strategy implemented by the Lollipop Shop, customer perceptions and behavior, as well as factors that influence customer interest and loyalty. This approach was chosen because it allows an in-depth analysis of the phenomenon under study. Based on the research results, the marketing strategy implemented by the Lolipop Shop has provided positive results in attracting and retaining customers in the Tuasan area, Medan City. However, there are still several aspects that need to be improved in order to increase customer interest and loyalty and strengthen the store's position in the local cosmetics market.
STUDI KLAYAKAN BISNIS : ASPEK EKONOMI DAN SOSIAL (Studi Kasus: GO-JEK) Nabila Iskandar; Anisah Cyntia Dewi Pratama
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 3 No. 2 (2025): Februari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v3i2.3835

Abstract

This study aims to analyze the business feasibility of GO-JEK as a pioneer of online transportation services in Indonesia, with a focus on socio-economic impacts, economic challenges, and government support. This study uses a qualitative method with a literature study approach, utilizing relevant academic literature published in the last 10 years. The results of the analysis show that GO-JEK has a significant positive impact on the national economy, such as job creation, increasing MSME income, and empowering certain groups. However, challenges such as partner income and competition with the traditional sector need to be addressed. Continued government support is key to the development of the GO-JEK business model to provide inclusive and sustainable socio-economic impacts.
Implikasi Filsafat Ilmu dalam Optimalisasi penanganan kredit macet melalui akad murabahah di PT BSI KCP Cemara asri Anisah Cyntia Dewi Pratama; Budi Harianto
Jurnal Publikasi Manajemen Informatika Vol. 4 No. 2 (2025): JURNAL PUBLIKASI MANAJEMEN INFORMATIKA
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupumi.v4i2.3769

Abstract

This study examines the implications of the philosophy of science in optimizing the management of non-performing loans through murabahah contracts at PT BSI KCP Cemara Asri. It aims to analyze how the philosophy of science can deepen the understanding of non-performing loan phenomena, identify the causes from the philosophy of science perspective, and formulate effective management strategies. A qualitative method with a case study approach was employed, involving in-depth interviews and participatory observation. Findings suggest that a balanced qualitative and quantitative understanding and the strong application of Sharia principles can reduce the risk of non-performing loans. The practical and theoretical implications of this study are expected to contribute to the improvement of overall Islamic banking practices.
Co-Authors Abdul rahmad rayadi Budi Harianto Nabila Iskandar Naylatussalwa Makarim zainarti zainarti