Article Per Year (5 Year)
p-Index From 2020 - 2025
0.61
P-Index
This Author published in this journals
All Journal Halal Studies and Society
Casim, Rashdi M.
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Economics, Econometrics & Finance Social Sciences

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Integrating green marketing with halal Principles: Impact on consumer behavior, market dynamics, and brand strategy Fauzi, Nurul; Husna, Nawal; Alim, Hidayat Nur; Hidayati, Nurul; Casim, Rashdi M.
Halal Studies and Society Vol. 1 No. 3 (2024): September 2024
Publisher : IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/hass.1.3.28-30

Abstract

This study aimed to thoroughly explore the manner in which green marketing can be incorporated alongside halal principles to influence consumer behavior, market dynamics, and brand positioning. Generally, green marketing emphasizes sustainability, transparency, innovation, and consumer engagement, while halal principles ensure compliance with Islamic Sharia standards. The convergence of these methods has been observed to typically address the increasing demand for products that are both environmentally and ethically compliant. For instance, brands such as Kiva and Zalal Foods have successfully adopted effective integration strategies to ensure the production of eco-friendly halal-certified products, which, in return, enhanced brand reputation and consumer trust. During the course of this study, challenges associated with the integration of green marketing and halal principles, including stricter material selection and dual certification processes, were also discussed. The results showed that integrating green marketing and halal principles led to the development of a unique value proposition, allowing brands to meet evolving consumer preferences and positioning each producer as a leader in sustainable and ethical markets. This integration was observed to be particularly essential for expanding market share, fostering brand loyalty, and addressing growing awareness of social and environmental responsibilities among global consumers.
Halbuy-Now as a marketplace for surplus food supporting a sustainable halal agri-food supply chain through waste minimization Ash-Shidiqie, Azkia Yasna Nadhratuzzaman; Nayanda, Najwa Putri; Hanim, Fayza Rachmelia Ayunina; Hidayati, Nurul; Zekkour, Hafidha; Casim, Rashdi M.
Halal Studies and Society Vol. 1 No. 3 (2024): September 2024
Publisher : IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/hass.1.3.31-33

Abstract

HalBuy-Now is a mobile application designed to address food waste and enhance sustainability in the Indonesian agri-food sector. This application connects consumers with halal-certified restaurants offering surplus food at discounted prices. With the growing global demand for halal products and the persistent issue of food waste, HalBuy-Now provides an innovative solution for redistributing surplus food that would otherwise be discarded. The application also promotes sustainable consumption habits, offers cost-saving opportunities for consumers, and supports local food businesses. Through features such as real-time inventory management and location-based ordering, HalBuy-Now effectively minimizes food waste, reduces carbon emissions, and fosters a circular food economy. Additionally, the application empowers consumers to make well-informed purchasing decisions, contributing to the national goals of sustainability, food security, and the promotion of halal-certified products. By combining technology with sustainable agricultural practices, HalBuy-Now plays a key role in advancing Indonesian efforts to reduce food waste while strengthening its position in the global halal food market.
Mutual Recognition Agreements: A Gateway to Global Opportunities or A Pathway of Challenges in Indonesian Economics for Halal Agri-Food Sector Azizah, Hasnaa Nur; Ramadhan, Muhammad Arief; Utami, Tanaya Fauzia; Hidayati, Nurul; Casim, Rashdi M.
Halal Studies and Society Vol. 2 No. 1 (2025): January 2025
Publisher : IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/hass.2.1.21-24

Abstract

Indonesia, with the world's largest Muslim population, holds significant potential in the global Halal economy. The mandatory Halal certification in Indonesia presents both challenges and opportunities for international businesses. Mutual Recognition Agreements (MRAs) facilitate trade by enabling the acceptance of Halal certifications issued by recognized foreign bodies. While MRAs offer Indonesian businesses access to global markets, they also pose challenges such as increased competition from imported Halal products. This study explores the potential impacts of MRAs on the Indonesian Halal agri-food sector, analyzing the challenges and opportunities for local businesses. Key considerations include strengthening Halal standards, supporting SMEs through tailored financing schemes and government incentives, and ensuring the quality and authenticity of imported Halal products. The study emphasizes the need for a comprehensive strategy that balances market access with the protection of domestic producers while leveraging Indonesia's competitive advantages in the global Halal market.
Co-Authors Alim, Hidayat Nur Ash-Shidiqie, Azkia Yasna Nadhratuzzaman Azizah, Hasnaa Nur Hanim, Fayza Rachmelia Ayunina Husna, Nawal Nayanda, Najwa Putri Nurul Fauzi Nurul Hidayati Ramadhan, Muhammad Arief Utami, Tanaya Fauzia Zekkour, Hafidha