<![CDATA[This paper Titled: Discourse on the Potency of Social Media in Promoting Local Talents in Nigeria stems from the impact of social media as a tool for local talents hunt in Nigeria. Nigerians all over the world are highly gifted and talented people; this is seen in their disposition and overwhelming accomplishment over the past decades round the world. Yet, the Nigerian society has not provided an enabling environment to hone home grown and plethora of gifted entrepreneurs, singers, innovators and models. The above situation stimulated the researcher’s interest to inundate readers and Nigerians on the efficacy of the platform of the social media and the advent of other new media as scout platform for local talent in Nigeria. To thoroughly explore the subject matter, the researcher adopted the qualitative research method using the documentary review design. The study adopted Technological Determinism Theory to explicate how the advent of the new media has changed the model of media usage among people. Findings from the study unraveled that the advent of social media and other new media platforms catalyzed the recognition and honing of local talents in Nigeria. Furthermore, it was discovered that in Nigeria, new media (social media) has helped in plethora of ways by bringing to the spotlight some gifted local talents in Nigeria. The study however found that, media illiteracy is a bane to social media usage in Nigeria. Therefore, the study suggests that, if the medium of social media is properly utilized by Nigerians can chart a way forward for new innovations and in local talent discovery in Nigeria.]]>
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