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All Journal ALSYSTECH Journal of Education Technology Open Access DRIVERset
Siman, Lazarus
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Computer Science & IT Education Electrical & Electronics Engineering Materials Science & Nanotechnology Social Sciences

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A Discourse on the Potency of Social Media in Promoting Local Talents in Nigeria Lucas, Joseph M; Siman, Lazarus
ALSYSTECH Journal of Education Technology Vol 3 No 1 (2025): ALSYSTECH Journal of Education Technology
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/alsystech.v3i1.4067

Abstract

This paper Titled: Discourse on the Potency of Social Media in Promoting Local Talents in Nigeria stems from the impact of social media as a tool for local talents hunt in Nigeria. Nigerians all over the world are highly gifted and talented people; this is seen in their disposition and overwhelming accomplishment over the past decades round the world. Yet, the Nigerian society has not provided an enabling environment to hone home grown and plethora of gifted entrepreneurs, singers, innovators and models. The above situation stimulated the researcher’s interest to inundate readers and Nigerians on the efficacy of the platform of the social media and the advent of other new media as scout platform for local talent in Nigeria. To thoroughly explore the subject matter, the researcher adopted the qualitative research method using the documentary review design. The study adopted Technological Determinism Theory to explicate how the advent of the new media has changed the model of media usage among people. Findings from the study unraveled that the advent of social media and other new media platforms catalyzed the recognition and honing of local talents in Nigeria. Furthermore, it was discovered that in Nigeria, new media (social media) has helped in plethora of ways by bringing to the spotlight some gifted local talents in Nigeria. The study however found that, media illiteracy is a bane to social media usage in Nigeria. Therefore, the study suggests that, if the medium of social media is properly utilized by Nigerians can chart a way forward for new innovations and in local talent discovery in Nigeria.
Assessment of Media Influence on Youth Participation in Self-Help Community Development Project in Jalingo Metropolis Siman, Lazarus; Dorcas, Agabison Shidobani
African Multidisciplinary Journal of Sciences and Artificial Intelligence Vol 3 No 3 (2026): African Multidisciplinary Journal of Sciences and Artificial Intelligence
Publisher : Darul Yasin Al Sys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/amjsai.v3i3.11643

Abstract

Youth participation is essential to the sustainability of self-help community development initiatives, yet the extent to which media coverage facilitates such engagement remains insufficiently understood in Jalingo Metropolis, Taraba State, Nigeria. This study examines the influence of media coverage on youth awareness, motivation, and participation in grassroots community development projects. Anchored in Participatory Development Theory and Agenda-Setting Theory, the study employed a survey research design. A sample of 399 respondents was determined using the Taro Yamane formula, of whom 381 provided valid responses for analysis. The findings indicate that exposure to radio, television, newspapers, and social media significantly enhances youths’ awareness of, perceived relevance of, and motivation to participate in self-help community development initiatives. Social media emerged as the most influential platform because of its interactive features and youth-oriented content formats. The results further show that consistent media messaging and success narratives strengthen sustained youth engagement across different phases of community development projects. However, inconsistent messaging and limited development-focused programming constrain the capacity of the media to promote optimal participation. The study concludes that strategic and coordinated multi-platform media engagement is critical to strengthening youth involvement in community-driven development. It contributes to development communication scholarship by demonstrating how media exposure and message consistency shape grassroots participation and recommends stronger collaboration between media institutions and development stakeholders.
Co-Authors Dorcas, Agabison Shidobani Lucas, Joseph M