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All Journal Inkubis: Jurnal Ekonomi dan Bisnis Jurnal Ekonomi, Teknologi dan Bisnis ADMIT : Jurnal Administrasi Terapan
Mathory, Eljihad Akbari Syukriah
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Astronomy Economics, Econometrics & Finance Engineering Industrial & Manufacturing Engineering Mechanical Engineering Social Sciences

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Cloud Storage Promotion Strategy Through Pt Telkom Regional VII Instagram Mathory, Eljihad Akbari Syukriah; Saharuddin, Aulia
Jurnal Ekonomi Teknologi dan Bisnis (JETBIS) Vol. 2 No. 12 (2023): JETBIS : Journal Of Economics, Technology and Business
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/jetbis.v2i12.77

Abstract

Based on the results of the pre-research that has been conducted, PT Telkom Regional VII is not actively promoting Cloud Storage products digitally, only maximizing the sales force at Telkom Plaza. Therefore, this study aims to make a promotional video that is uploaded on PT Telkom Regional VII's Instagram using the AIDA method as a Cloud Storage product promotion strategy. The research method used in this study is Descriptive Qualitative. This qualitative descriptive approach uses data collection through structured interviews, questionnaire distribution, observation, and documentation of several related parties that can assist researchers in the research process. The results of this study show that the four AIDA elements used, namely Attention, Interest, Desire, and Action can be variables in measuring Cloud Storage promotion at PT Telkom Regional VII because the four variables have a positive impact in this regard through promotional videos.
Studi Kelayakan Bisnis Untuk Meningkatkan Peluang Usaha Pada Bakso Goreng Baper Mathory, Eljihad Akbari Syukriah; Nurmaida, Nurmaida
Inkubis : Jurnal Ekonomi dan Bisnis Vol. 5 No. 2 (2023): INKUBIS Jurnal Ekonomi Dan Bisnis
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/inkubis.v5i2.76

Abstract

Studi kelayakan bisnis adalah suatu kegiatan yang mempelajari secara mendalam tentang suatu bisnis atau usaha yang akan dijalankan, untuk mengetahui apakah bisnis tersebut layak atau tidak untuk dijalankan. Mempelajari secara mendalam artinya menyelidiki informasi dan data kemudian mengukur, menghitung, dan menganalisis hasil penelitian tersebut menggunakan teknik tertentu. Penelitian yang akan dilakukan pada suatu bisnis dan akan dilakukan dengan penggambaran tertentu, sehingga akan memperoleh hasil yang bagus dan maksimal dari penelitian tersebut. Metode penelitian yang digunakan dalam penelitian studi kelayakan bisnis ini adalah deskriptif kualitatif dengan menganalisis lima aspek studi kelayakan bisnis. Aspek umum dan manajemen bertujuan untuk melihat riwayat perusahaan dan struktur organisasi, aspek pasar bertujuan untuk melihat strategi pemasaran pada Bakso Goreng Baper menggunakan analisis Strenghts, Weaknesses, Opportunities, Threat (SWOT), aspek teknis bertujuan untuk melihat lokasi dan luas peruntukan serta menentukan analisis dampak lingkungan menggunakan analisis Politik, Ekonomi, Sosial dan Teknologi (PEST), aspek keuangan bertujuan untuk melihat laporan keuangan dengan meganalisis proyeksi pendapatan, laba rugi, neraca, serta analisis rasio, dan aspek hokum bertujuan untuk melihat surat izin usaha. Setelah menganalisis dari kelima aspek studi kelayakan bisnis tersebut maka dapat disimpulkan bahwa usaha ini layak atau dapat dilanjutkan untuk membuka cabang baru.
STRATEGY SOCIAL MEDIA MARKETING DALAM MEMBANGUN BRAND ENGAGEMENT PADA MEDIA SOSIAL MY BURGER Yousuf, Gilbert Budiman; Mathory, Eljihad Akbari Syukriah
ADMIT: Jurnal Administrasi Terapan Vol 3 No 2 (2025): Jurnal Administrasi Terapan
Publisher : Politeknik STIA LAN Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33509/admit.v3i2.3735

Abstract

The development of digital marketing has encouraged business actors to utilize social media as an effective promotional tool, including micro-enterprises such as My Burger. This study aims to analyze how  strategies are used to build brand engagement through the distribution of promotional videos on Instagram. The strategy was designed to capture audience attention, convey information visually, and drive engagement with the brand. This research uses a descriptive qualitative approach with data collected through in-depth interviews with five informants who had watched the My Burger promotional video. The data were analyzed based on the three dimensions of brand engagement: cognitive, emotional, and behavioral. The results show that audiences paid attention to the visual elements of the video, understood the promotional message, and became interested in learning more about the product. Emotionally, the video evoked a sense of enjoyment, curiosity, and attraction to the brand. Behaviorally, some informants expressed interest in purchasing, sharing the content, and following My Burger's social media account. These findings indicate that a communicative  strategy aligned with audience preferences can effectively build consumer engagement with the brand. This study recommends that micro-businesses optimize their use of social media by producing authentic, lightweight, and visually appealing content to foster long-term relationships with their audience.
Co-Authors Saharuddin, Aulia Yousuf, Gilbert Budiman