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All Journal Cendekia : Jurnal Pengabdian Masyarakat ADMIT : Jurnal Administrasi Terapan
Yousuf, Gilbert Budiman
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Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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Pendampingan Masyarakat Desa dalam Berwirausaha dan Pemanfaatan Linktree sebagai Media Promosi Usaha Mathory, Eljihad Akbari Syukriah; Yousuf, Gilbert Budiman; Tenry, Aisyah Islamatasya; Ratnasari, Ratnasari
Cendekia : Jurnal Pengabdian Masyarakat Vol 7 No 1 (2025): Juni
Publisher : LPPM UNIVERSITAS ISLAM KADIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/cendekia.v7i1.5812

Abstract

Program pengabdian masyarakat ini dilaksanakan di Desa Coppo Tompong, Kecamatan Mandalle, Kabupaten Pangkajene dan Kepulauan, dengan tujuan untuk meningkatkan pemahaman dan keterampilan masyarakat desa dalam bidang kewirausahaan serta pemanfaatan teknologi digital untuk promosi Usaha Mikro Kecil dan Menengah (UMKM). Kegiatan utama dalam program ini meliputi seminar kewirausahaan yang memberikan motivasi dan pengetahuan tentang pentingnya berwirausaha, serta pendampingan dalam penggunaan aplikasi Linktree sebagai alat promosi digital. Hasil dari kegiatan ini menunjukkan adanya peningkatan kemampuan masyarakat desa dalam memanfaatkan teknologi digital, khususnya dalam promosi produk UMKM melalui platform Linktree. Penggunaan Linktree memudahkan UMKM di Desa Coppo Tompong untuk menjangkau pasar yang lebih luas, meningkatkan visibilitas produk, serta menarik lebih banyak pelanggan potensial. Program ini memberikan dampak positif terhadap pengembangan sumber daya manusia dan produk UMKM desa, sehingga mereka mampu bersaing lebih efektif di era digital. Diharapkan ke depannya, masyarakat desa dapat terus memanfaatkan teknologi digital dalam mendukung pertumbuhan ekonomi lokal dan meningkatkan kesejahteraan masyarakat secara menyeluruh.
STRATEGY SOCIAL MEDIA MARKETING DALAM MEMBANGUN BRAND ENGAGEMENT PADA MEDIA SOSIAL MY BURGER Yousuf, Gilbert Budiman; Mathory, Eljihad Akbari Syukriah
ADMIT: Jurnal Administrasi Terapan Vol 3 No 2 (2025): Jurnal Administrasi Terapan
Publisher : Politeknik STIA LAN Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33509/admit.v3i2.3735

Abstract

The development of digital marketing has encouraged business actors to utilize social media as an effective promotional tool, including micro-enterprises such as My Burger. This study aims to analyze how  strategies are used to build brand engagement through the distribution of promotional videos on Instagram. The strategy was designed to capture audience attention, convey information visually, and drive engagement with the brand. This research uses a descriptive qualitative approach with data collected through in-depth interviews with five informants who had watched the My Burger promotional video. The data were analyzed based on the three dimensions of brand engagement: cognitive, emotional, and behavioral. The results show that audiences paid attention to the visual elements of the video, understood the promotional message, and became interested in learning more about the product. Emotionally, the video evoked a sense of enjoyment, curiosity, and attraction to the brand. Behaviorally, some informants expressed interest in purchasing, sharing the content, and following My Burger's social media account. These findings indicate that a communicative  strategy aligned with audience preferences can effectively build consumer engagement with the brand. This study recommends that micro-businesses optimize their use of social media by producing authentic, lightweight, and visually appealing content to foster long-term relationships with their audience.
Co-Authors Eljihad Akbari Syukriah Mathory Mathory, Eljihad Akbari Syukriah Ratnasari Ratnasari Tenry, Aisyah Islamatasya