Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
P-Index
This Author published in this journals
All Journal Panggung Kebaikan : Jurnal Pengabdian Sosial Pemberdayaan Masyarakat: Jurnal Aksi Sosial
Nur Afni Rachman
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Engineering Law, Crime, Criminology & Criminal Justice

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Optimalisasi Pemasaran Digital pada Lembaga KB Dinar Nasyi’ah Tanggul Kabupaten Jember Nur Afni Rachman; Peni Arianita Wardani; Muhamad Farhan; Muksin Muksin; Vemas Aditia
Pemberdayaan Masyarakat : Jurnal Aksi Sosial Vol. 1 No. 4 (2024): Desember : Pemberdayaan Masyarakat: Jurnal Aksi Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/aksisosial.v1i4.946

Abstract

The demands of the industrial revolution 5.0, especially in the field of education, require detailed information related to school services that can be accessed by parents and prospective students regardless of location and at any time, in addition to promotions using flyers and banners as in traditional marketing. Unfortunately, not many educational institutions, especially Early Childhood Education Institutions (PAUD), use digital marketing or promotion optimally due to limited knowledge. In fact, digital marketing is more affordable than trying traditional marketing. DINAR Nasyi'ah Tanggul Playgroup as a partner is one of the PAUD institutions that uses traditional marketing and has not maximized digital marketing in providing information about PAUD. This is not only due to cost constraints but also the digital capabilities of PAUD managers who still need to learn. In addition, PAUD managers are also constrained by the lack of marketing management capabilities. The methods used to overcome partner problems include the needs analysis stage, the activity preparation stage, initial assessment, promotion management training, creating digital and non-digital marketing/promotion media, registering PAUD locations on Google Maps, optimizing PAUD social media, and evaluation. The results of this service show an increase in marketing management knowledge, as well as partner digital marketing capabilities. In addition, there is the availability of digital and non-digital promotional media which are assistance products from the community service team.
Penguatan Praktik Community-Based Tourism sebagai Upaya Perbaikan Pengelolaan Desa Wisata Sidomulyo Peni Arianita Wardani; Muhamad Farhan; Nur Afni Rachman; Achmad Fawwaz Nabiha; Taufikkurrohman Taufikkurrohman
Panggung Kebaikan : Jurnal Pengabdian Sosial Vol. 1 No. 4 (2024): November : Panggung Kebaikan : Jurnal Pengabdian Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/panggungkebaikan.v1i4.769

Abstract

The development of tourist villages in Indonesia is increasing with government support and a shift in tourist interest towards educational and sustainable tourism. Sidomulyo Tourism Village, one of the tourist destinations in Jember Regency, has shown the potential for developing community-based tourism (CBT). However, the management of this village is still under the auspices of the village government, which could lead to continued dependency in the future. Community involvement is still limited because the village government decides the entire planning and management process. Through educational training, this community service program aims to strengthen CBT practices in the Sidomulyo Tourism Village. The process of transferring knowledge and experience is carried out by a manager of one of the independent tourist villages in Indonesia. This activity includes training and evaluation sessions. The results show increased participants' understanding of CBT and independent management of tourist villages. This program recommends developing priority attractions and improving digital marketing as initial steps to support sustainable tourism in the village.
Co-Authors Achmad Fawwaz Nabiha Muhamad Farhan Peni Arianita Wardani Taufikkurrohman Taufikkurrohman Vemas Aditia