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All Journal Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Jurnal Pengabdian Kepada Masyarakat Patikala Panggung Kebaikan : Jurnal Pengabdian Sosial Pemberdayaan Masyarakat: Jurnal Aksi Sosial
Peni Arianita Wardani
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Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences

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The Role of Institutional Entrepreneur in Realizing Sustainable Tourism Development in Kelor Tourism Village Muhamad Farhan; Peni Arianita Wardani
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 4 No. 7 (2022): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (211.624 KB) | DOI: 10.32670/fairvalue.v4i7.1320

Abstract

The purpose of this study is to analyze the role of institutional entrepreneurs in realizing sustainable tourism development in Kelor Tourism Village. This research uses a descriptive qualitative research method. There are three essential stages carried out in this research: First, the stage of searching for symptoms that appear or occur in the object of research. The second is identifying the relationship between one symptom and another in the investigated aspects. Third, the analysis and interpretation stage of identifying the relationship between the symptoms and the aspects investigated. This research was conducted in the Kelor Tourism Village, located in Kelor Hamlet, Bangunkerto Village, Turi District, Sleman Regency. Based on the results of research and analysis, it can be concluded that the interaction between actors in forming the Dewikadjar Tourism Awareness Group to become an innovative and sustainable institution is carried out continuously from the formation stage to management
Optimalisasi Pemasaran Digital pada Lembaga KB Dinar Nasyi’ah Tanggul Kabupaten Jember Nur Afni Rachman; Peni Arianita Wardani; Muhamad Farhan; Muksin Muksin; Vemas Aditia
Pemberdayaan Masyarakat : Jurnal Aksi Sosial Vol. 1 No. 4 (2024): Desember : Pemberdayaan Masyarakat: Jurnal Aksi Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/aksisosial.v1i4.946

Abstract

The demands of the industrial revolution 5.0, especially in the field of education, require detailed information related to school services that can be accessed by parents and prospective students regardless of location and at any time, in addition to promotions using flyers and banners as in traditional marketing. Unfortunately, not many educational institutions, especially Early Childhood Education Institutions (PAUD), use digital marketing or promotion optimally due to limited knowledge. In fact, digital marketing is more affordable than trying traditional marketing. DINAR Nasyi'ah Tanggul Playgroup as a partner is one of the PAUD institutions that uses traditional marketing and has not maximized digital marketing in providing information about PAUD. This is not only due to cost constraints but also the digital capabilities of PAUD managers who still need to learn. In addition, PAUD managers are also constrained by the lack of marketing management capabilities. The methods used to overcome partner problems include the needs analysis stage, the activity preparation stage, initial assessment, promotion management training, creating digital and non-digital marketing/promotion media, registering PAUD locations on Google Maps, optimizing PAUD social media, and evaluation. The results of this service show an increase in marketing management knowledge, as well as partner digital marketing capabilities. In addition, there is the availability of digital and non-digital promotional media which are assistance products from the community service team.
Penguatan Praktik Community-Based Tourism sebagai Upaya Perbaikan Pengelolaan Desa Wisata Sidomulyo Peni Arianita Wardani; Muhamad Farhan; Nur Afni Rachman; Achmad Fawwaz Nabiha; Taufikkurrohman Taufikkurrohman
Panggung Kebaikan : Jurnal Pengabdian Sosial Vol. 1 No. 4 (2024): November : Panggung Kebaikan : Jurnal Pengabdian Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/panggungkebaikan.v1i4.769

Abstract

The development of tourist villages in Indonesia is increasing with government support and a shift in tourist interest towards educational and sustainable tourism. Sidomulyo Tourism Village, one of the tourist destinations in Jember Regency, has shown the potential for developing community-based tourism (CBT). However, the management of this village is still under the auspices of the village government, which could lead to continued dependency in the future. Community involvement is still limited because the village government decides the entire planning and management process. Through educational training, this community service program aims to strengthen CBT practices in the Sidomulyo Tourism Village. The process of transferring knowledge and experience is carried out by a manager of one of the independent tourist villages in Indonesia. This activity includes training and evaluation sessions. The results show increased participants' understanding of CBT and independent management of tourist villages. This program recommends developing priority attractions and improving digital marketing as initial steps to support sustainable tourism in the village.
PENDAMPINGAN PENYUSUNAN PAKET WISATA KAWASAN SENDANG TIRTO GUMITIR SEBAGAI PRODUK AGROWISATA DI DESA SIDOMULYO Peni Arianita Wardani; Farhan, Muhamad; Afni Rachman, Nur; Samsudin, Asep; Binarkaheni, Suyik; Nurlaila, Siti
Jurnal Pengabdian Kepada Masyarakat Patikala Vol. 4 No. 4 (2025): Jurnal PkM PATIKALA
Publisher : Education and Talent Development Center of Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51574/patikala.v4i4.3339

Abstract

Untuk mendorong pemerataan pengembangan wisata, pengelola Desa Sidomulyo berencana mengembangkan kawasan Sendang Tirto Gumitir sebagai daya tarik unggulan. Namun, agar kawasan ini benar-benar mampu menarik minat wisatawan dan menciptakan pengalaman yang bermakna, diperlukan inovasi dalam bentuk paket wisata tematik yang terintegrasi dan berkelanjutan. Program Pengabdian Kepada Masyarakat ini bertujuan untuk mendampingi masyarakat dalam menyusun paket wisata di Kawasan Sendang Tirto Gumitir secara mandiri. Metode yang dilakukan terdiri dari lima tahap yaitu persiapan, sosialisasi dan pretest, pendampingan penyusunan paket wisata, penilaian dan perbaikan hasil paket wisata, serta evaluasi dan posttest. Pelatihan ini juga didampingi oleh pihak eksternal yang ahli di bidang perjalanan wisata. Oleh karena itu, Tim Pengabdi bekerjasama dengan CV. Avanatour, perusahaan tour travel lokal yang telah berpengalaman menjual paket wisata domestik dan internasional. Pada tahap pendampingan, program dibagi menjadi tiga bagian yaitu penyampaian materi secara lisan dan diskusi antara pemateri dan peserta, identifikasi kelompok wisatawan yang akan menjadi target pasar utama, menentukan rute kunjungan di Kawasan Sendang Tirto Gumitir. Program ini berhasil meningkatkan pengetahuan dan keterampilan peserta dalam memahami komponen utama paket wisata yaitu atraksi, fasilitas, wisatawan dan waktu. Dengan demikian, peserta mampu mengidentifikasi daya tarik Kawasan Sendang Tirto Gumitir, menentukan target pasar wisatawan dan menyusun paket wisata sebagai produk agrowisata yang dapat ditawarkan kepada wisatawan. Berdasarkan hasil pretest dan posttest, tingkat pengetahuan dan keterampilan peserta bertambah sebesar 47% dan 61%. Monitoring dilakukan selama 1 tahun untuk menjamin keberlanjutan program.]
Co-Authors Achmad Fawwaz Nabiha Afni Rachman, Nur Binarkaheni, Suyik Muhamad Farhan Nur Afni Rachman Samsudin, Asep Siti Nurlaila, Siti Taufikkurrohman Taufikkurrohman Vemas Aditia