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All Journal Journal of Economic, Bussines and Accounting (COSTING) PAEDAGOGIE
Fauzi, Luthfi Faishal
Unknown Affiliation
Economics, Econometrics & Finance Education Other

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Adopsi, Implementasi, dan Integrasi Teknologi dalam Tridarma Perguruan Tinggi untuk Smart Campus Koesanto, Stefani Made Ayu Artharini; Wiradharma, Gunawan; Prasetyo, Mario Aditya; Fauzi, Luthfi Faishal
Paedagogie Vol 21 No 1 (2026)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/paedagogie.v21i1.16113

Abstract

The transformation towards a smart campus is no longer an option, but an urgent necessity for universities in Indonesia to survive and excel in the digital age. The implementation of technology in the three pillars of higher education is key to improving efficiency, educational quality, and global competitiveness. This study aims to examine the adoption, implementation, and integration of technology in the implementation of the three pillars in Indonesian universities using a qualitative approach. The results of the study show the formation of a digital learning ecosystem model consisting of the following main components: strong technological infrastructure (campus internet and Wi-Fi); hardware and software, such as LMS; competent human resources through continuous training; and active student involvement in digital learning. Other components that support this ecosystem include digital content, data-based evaluation, institutional policies such as green technology, system interoperability, and digital communication tools. The main challenges in implementation are uneven digital literacy, funding constraints, and resistance to change. However, through regular training strategies, policy strengthening, and inclusive change management, smart campuses in Indonesia have the potential to become a key strategy for creating adaptive, innovative, and globally competitive higher education.
THE ANALYSIS OF SOCIAL MEDIA MARKETING’S OUTCOME WITH HOSPITAL SIZE AS MODERATOR Fauzi, Luthfi Faishal
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 6 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/c104pj54

Abstract

Many small hospital emerge after Covid-19 and face similar problem (e.g. competition). RSE one of new and small hospital in Bandung City that establish in 2020 and already face a tough competitor within area which RSAI (bigger hospital). Social media marketing become a tool to compete in this digital era. This study examines the activity of social media marketing particularly from content marketing aspect, and its effect on hospital brand loyalty. Methodology that being used in this study was quantitative which gives empirical and relevant results for marketer. Respondents profile will be shown from descriptive analysis results and the interconnected results between variables will be shown using SEM-PLS technique with WarpPLS software. This study found that bigger RSE will have better content marketing outcome toward hospital’s brand loyalty but smaller RSE will still have a chance. They could compete through emphasizing brand trust in their content marketing activities. Limited hospitals object in this study will be limitation for this research, as well as timebound and place. Next research could examine on more hospital or compared it with another city in Indonesia.. After all, this research will contribute to healthcare marketing and social media marketing science field.
Co-Authors Koesanto, Stefani Made Ayu Artharini Prasetyo, Mario Aditya Wiradharma, Gunawan