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Efektivitas Dakwah Digital dalam Meningkatkan Keberagaman Mahasiswa Isak Iskandar; Safitri Nur Fadila; Pitaloka Pitaloka; Agung Juansyah
Hikmah : Jurnal Studi Pendidikan Agama Islam Vol. 1 No. 4 (2024): Desember : Hikmah : Jurnal Studi Pendidikan Agama Islam
Publisher : Asosiasi Riset Ilmu Pendidikan Agama dan Filsafat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/hikmah.v1i4.283

Abstract

In today's digital era, social media, especially Instagram, has become the main platform for spreading information and messages, including da'wah. Students as the young generation who actively use social media have great potential to receive and spread da'wah messages. This study examines the extent to which da'wah delivered through Instagram can influence students' understanding of diversity, both in terms of ethnicity, culture, religion, and other perspectives. The method used is a survey by distributing questionnaires to students from various universities. The results of the study indicate that da'wah on Instagram has a positive influence in increasing students' awareness and understanding of the importance of diversity, as well as encouraging an attitude of tolerance and mutual respect. However, the effectiveness of this da'wah is influenced by the quality of the content, consistency of delivery, and audience involvement. This study concludes that Instagram da'wah can be an effective tool for promoting diversity values ​​among students, with the note that there is an appropriate strategy in delivering da'wah messages
Analisis Komunikasi Dakwah dalam Lingkungkan Kerja untuk Membangun Karakter Islam Sejak Dini Pitaloka Pitaloka; Yumna Azkia; Adhi Kusuma
Jurnal Ilmiah Teknik Informatika dan Komunikasi Vol. 5 No. 1 (2025): Maret-Juni : Jurnal Ilmiah Teknik Informatika dan Komunikasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/juitik.v5i1.1225

Abstract

Da'wah communication is a form of communication that aims to convey Islamic messages based on the Qur'an and Sunnah in order to form a strong Islamic character. In the context of the work environment, da'wah communication is not only a means of conveying religious values, but also a strategic instrument in building a highly ethical, professional, and spiritual work culture. The success of this da'wah communication is supported by the role of leadership, religious organizational culture, the availability of da'wah media, the active involvement of Muslim employees, and routine religious activities. The obstacles include lack of management support, dense work activities, low employee interest, and limited competence of da'wah actors. Effective strategies in da'wah communication in the work environment include persuasive and humanistic approaches, exemplary behavior (uswah hasanah), and active participation of all elements of the organization. With the implementation of proper da'wah communication, the work environment will not only become a place for professional activities, but also a space for ongoing Islamic character training.