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All Journal Jurnal Manajemen STIE Muhammadiyah Palopo Economics and Digital Business Review
Ghazwan, Muhammad Faathir
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The Effect of Recognition and Appreciation on Employee Motivation and Performance Imran, Un Dini; Ghazwan, Muhammad Faathir; Firmansyah, Firmansyah
Economics and Digital Business Review Vol. 6 No. 1 (2025): Agustus - January
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v6i1.1890

Abstract

This study examines the dual effects of recognition and appreciation on employee motivation and performance. It aims to address how these elements influence workplace dynamics and explore practical strategies for implementing sustainable recognition and appreciation systems across various organizational contexts. Utilizing a qualitative systematic literature review approach, this research synthesizes findings from recent studies to analyze the roles of recognition and appreciation. The study integrates theoretical frameworks such as Herzberg’s Two-Factor Theory and Self-Determination Theory to understand their impact on extrinsic and intrinsic motivation comprehensively. The study reveals that recognition significantly enhances extrinsic motivation by validating employees’ contributions, fostering a sense of achievement, and encouraging task completion. Appreciation strengthens intrinsic motivation by fulfilling psychological needs for relatedness, competence, and autonomy, enhancing emotional engagement and long-term commitment. The synergistic integration of recognition and appreciation optimizes employee performance, increasing engagement, reducing turnover, and promoting organizational citizenship behaviors. The findings emphasize the importance of tailoring these strategies to align with organizational and employee needs while leveraging technology for real-time and accessible implementation. This study offers practical and managerial insights by recommending flexible, technology-based systems to integrate recognition and appreciation into organizational policies. The findings support the development of inclusive and innovative workplace cultures that enhance productivity and employee satisfaction. Furthermore, the research highlights opportunities for future empirical studies to validate these findings and adapt strategies to evolving workplace trends, such as remote and hybrid environments.
Peningkatan Green Loyalty Melalui Green Marketing, Green Brand Marketing, Green Trust, dan Green Customer Satisfaction Dirwan, Dirwan; Latief, Fitriani; Ghazwan, Muhammad Faathir
Jurnal Manajemen STIE Muhammadiyah Palopo Vol 11, No 2 (2025): Articles in Press
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah (LPPI) Universitas Muhammadiyah Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35906/jurman.v11i2.2661

Abstract

ABSTRAKTujuan penelitian ini adalah untuk menganalisis hubungan antara Green Marketing, Green Brand Marketing, Green Trust, dan Green Customer Satisfaction terhadap Green Loyalty terhadap produk ramah lingkungan, khususnya dalam industri air kemasan. Penelitian ini menggunakan pendekatan explanatory research. Populasi yang diambil dalam penelitian ini adalah masyarakat Kota Makassar sebagai konsumen air minum kemasan Le Mineral yang tidak diketahui secara pasti maka jumlah sampel dihitung menggunakan rumus Slovin. Berdasarkan hasil perhitungan tersebut maka jumlah sampel dalam penelitian ini sebanyak 97 responden konsumen Le Mineral. Penelitian ini menggunakan teknik pengambilan sampel Accidental Sampling. Data   dikumpulkan   melalui   dua   sumber   utama. Data   primer diperoleh melalui kuesioner (angket), Sementara   itu, data   sekunder dikumpulkan   dari berbagai dokumen dan referensi yang relevan dengan objek penelitian. Teknik analisis data yang digunakan dalam penelitian ini adalah Analisis Structural Equation Modeling (SEM). Hasil penelitian ini menyimpulkan bahwa green brand marketing berpengaruh positif tetapi tidak signifikan terhadap green loyalty. Temuan ini mengindikasikan bahwa strategi pemasaran berbasis merek hijau memang mampu membentuk persepsi positif di mata konsumen, namun belum cukup kuat untuk menumbuhkan loyalitas secara nyata. Sebaliknya, green trust terbukti berpengaruh positif dan signifikan terhadap green loyalty. Hal ini menunjukkan bahwa kepercayaan konsumen terhadap komitmen hijau perusahaan menjadi salah satu faktor penting dalam membangun hubungan jangka panjang dengan konsumen. Selain itu, penelitian ini juga menemukan bahwa green customer satisfaction berpengaruh signifikan terhadap green loyalty, sehingga kepuasan konsumen atas produk dan layanan ramah lingkungan merupakan fondasi utama dalam menciptakan loyalitas konsumen hijau.Kata Kunci: Green Marketing, Green Brand Marketing, Green Trust, Green Customer Satisfaction, Green Loyalty, Produk ramah lingkungan. ABSTRACTThe purpose of this study is to analyze the relationship between Green Marketing, Green Brand Marketing, Green Trust, and Green Customer Satisfaction to Green Loyalty to environmentally friendly products, especially in the bottled water industry. This study uses an explanatory research approach. The population taken in this study is the people of Makassar City as consumers of Le Mineral bottled drinking water which is not known for sure, so the number of samples is calculated using the Slovin formula. Based on the results of this calculation, the number of samples in this study is 97 Le Mineral consumer respondents. This study uses the Accidental Sampling technique. Data is collected through two main sources. Primary data is obtained through questionnaires (questionnaires), Meanwhile, secondary data is collected from various documents and references relevant to the research object. The data analysis technique used in this study is Structural Equation Modeling (SEM) Analysis. The results of this study conclude that green brand marketing has a positive but insignificant effect on green loyalty. These findings indicate that green brand-based marketing strategies are indeed able to form positive perceptions in the eyes of consumers, but are not strong enough to foster real loyalty. On the contrary, green trust has been proven to have a positive and significant effect on green loyalty. This shows that consumer trust in the company's green commitment is one of the important factors in building long-term relationships with consumers. In addition, this study also found that green customer satisfaction has a significant effect on green loyalty, so consumer satisfaction with environmentally friendly products and services is the main foundation in creating green consumer loyalty.Keywords: Green Marketing, Green Brand Marketing, Green Trust, Green Customer Satisfaction, Green Loyalty, Eco-friendly products.
Co-Authors Dirwan Dirwan Imran, Un Dini Latief, Fitriani Mujhirul Iman, Firmansyah