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All Journal YUME : Journal of Management Horizon: Indonesian Journal of Multidisciplinary
Haryanto, Mozes
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Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Health Professions Languange, Linguistic, Communication & Media Social Sciences Other

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Pengaruh Bauran Pemasaran Terhadap Peningkatan Volume Penjualan Haryanto, Mozes; Saudi, Nurdwiana Sari; Anshar, Muh. Ashary; Hatta, Moh.; Lawalata, Izaac L.D
YUME : Journal of Management Vol 5, No 2 (2022)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v5i2.1890

Abstract

AbstrakTujuan penelitian ini adalah untuk menganalisis pengaruh bauran pemasaran terhadap peningkatan volume penjualan pada Minimarket Indomaret Gerai Batua di Kota Makassar dan mengetahui faktor yang dominan berpengaruh terhadap Volume Penjualan Pada Minimarket Indomaret Gerai Batua di Kota Makassar. Populasi dalam penelitian ini adalah semua masyarakat yang berbelanja di Minimarket Indomaret Gerai Batua yang berjumlah 4.162 orang selama satu minggu, sedangkan sampel dalam penelitian ini sebanyak 98 responden. Data yang digunakan adalah data primer. Pengumpulan data dilakukan melalui observasi dan wawancara terstruktur menggunakan kuesioner. Metode analisis data menggunakan analisis statistik deskriptif, dan regresi linear berganda dengan menggunakan SPSS 16.0. Hasil penelitian menunjukkan bahwa secara simultan produk, harga, promosi, dan lokasi berpengaruh positif dan signifikan terhadap volume penjualan dan secara parsial variabel harga, promosi, dan lokasi berpengaruh positif namun tidak signifikan, variabel produk yang paling dominan berpengaruh positif dan signifikan terhadap volume penjualan pada Minimarket Indomaret Gerai Batua di Kota Makassar. Kata Kunci: Produk; harga; promosi; lokasi; volume penjualan; bauran pemasaran.
The Integration of Design Thinking in MSME Digital Transformation in the Platform Economy Era: A Bibliometric Analysis and Systematic Literature Review Ari, Marthina; Natsir, Muafiqa; Djamadi, Suardam; Haryanto, Mozes; Megawaty, Megawaty
HORIZON: Indonesian Journal of Multidisciplinary Vol. 4 No. 3 (2026): HORIZON: Indonesian Journal of Multidisciplinary
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/yxzk1d60

Abstract

This study aims to examine the development of research on the integration of design thinking in the digital transformation process of Micro, Small, and Medium Enterprises (MSMEs) in the platform economy era, while also developing a more integrated conceptual model. This study employs a Systematic Literature Review (SLR) method combined with bibliometric analysis using VOSviewer. The findings show that studies on design thinking, digital transformation, and the platform economy are still developing separately and have not been widely integrated into a comprehensive conceptual framework. The bibliometric visualization indicates the dominance of keywords such as “Indonesia,” “digital transformation,” and “design thinking,” as well as the emergence of new themes such as QRIS and artificial intelligence in recent publications. Based on these findings, this study proposes a conceptual model entitled “Design Thinking–Driven MSME Transformation,” which connects the understanding of user needs, digital strategy, and the utilization of platform ecosystems. This model is expected to enrich theoretical development while also serving as a practical reference for MSMEs in addressing the challenges of digital transformation.
Co-Authors Ari, Marthina Djamadi, Suardam Hatta, Moh. Lawalata, Izaac L.D Megawaty, Megawaty Muh. Ashary Anshar Natsir, Muafiqa Saudi, Nurdwiana Sari