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All Journal JIMPI: Jurnal Inovatif Manajemen Pendidikan Ihtirom: Jurnal Manajemen Pendidikan Islam
Indrawati, Sucik
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Religion Humanities Education Social Sciences

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MANAJEMEN HUMAS BERBASIS CYBER DALAM MENINGKATKAN MINAT PESERTA DIDIK BARU Indrawati, Sucik
IHTIROM : Jurnal Manajemen Pendidikan Islam Vol. 3 No. 1 (2024): Ihtirom Edisi April 2024
Publisher : LP2M STAI AL-UTSMANI BONDOWOSO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70412/itr.v3i2.122

Abstract

Penelitian ini bertujuan untuk menganalisis efektivitas integrasi strategi humas online dan offline dalam membangun branding sekolah, serta dampaknya terhadap peningkatan jumlah pendaftaran siswa baru. Penelitian dilakukan di TK At-Taqwa Bondowoso dengan menggunakan metode deskriptif kualitatif melalui observasi langsung dan wawancara mendalam. Hasil penelitian menunjukkan bahwa strategi cyber public relations (PR) melalui pemanfaatan media sosial seperti WhatsApp, Instagram, Facebook, dan YouTube, berhasil meningkatkan visibilitas dan citra sekolah di mata publik. Upaya ini didukung oleh kegiatan humas offline seperti pertemuan komite sekolah, Parenting Class, serta program keagamaan yang memperkuat keterlibatan personal antara sekolah dan wali murid. Kombinasi humas online dan offline secara konsisten berkontribusi pada peningkatan jumlah siswa baru setiap tahunnya. Penelitian ini menyimpulkan bahwa integrasi kedua strategi tersebut sangat efektif dalam menjaga kepercayaan publik, membangun citra positif, serta mendukung pertumbuhan pendaftaran siswa baru di TK At-Taqwa Bondowoso.
Performance Management Strategy in Increasing Competitive Advantage in Islamic Educational Institutions Khofi, Mohammad Bilutfikal; Indrawati, Sucik; Shofyan, Hilmi
Jurnal Inovatif Manajemen Pendidikan Islam Vol. 4 No. 2 (2025): July
Publisher : UII Darullughah Waddawah Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38073/jimpi.v4i2.2477

Abstract

Islamic educational institutions face challenges in enhancing their competitiveness amid intense competition, both with public institutions and among fellow Islamic educational institutions. Effective performance management is key to building competitive advantage, encompassing not only academic achievement but also spiritual values aligned with Islamic teachings. This study aims to identify and analyze effective performance management strategies to support competitive advantage in Islamic educational institutions through a systematic literature review (SLR) approach using the PRISMA method. The findings indicate that competency-based curriculum development, leadership capacity building, a transparent and fair performance evaluation system, and strengthening networks and partnerships are essential elements in creating and maintaining the competitiveness of Islamic educational institutions. Implementing these four strategies synergistically can enhance the quality of educational services, strengthen reputation, and attract students and parents alike. Thus, this research provides a comprehensive guide for leaders of Islamic educational institutions to achieve sustainable competitive advantage in a dynamic educational environment.
Co-Authors khofi, Mohammad Bilutfikal Shofyan, Hilmi