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All Journal Transformasi Masyarakat : Jurnal Inovasi Sosial dan Pengabdian Neptunus: Jurnal Ilmu Komputer dan Teknologi Informasi
Putri Ariatna Alia
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Humanities Computer Science & IT Languange, Linguistic, Communication & Media Other

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Optimalisasi Branding Produk UMKM Ibu-ibu PKK Desa Simogirang melalui Pemanfaatan Media Sosial dan Teknologi Internet Rony Kriswibowo; Mohammad Fathoni; Rusina Widha Febriana; Johan Suryo Prayogo; Purwanto Purwanto; M. Shodikin; Putri Ariatna Alia
Transformasi Masyarakat : Jurnal Inovasi Sosial dan Pengabdian Vol. 2 No. 3 (2025): Juli: Transformasi Masyarakat : Jurnal Inovasi Sosial dan Pengabdian
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/transformasi.v2i3.1911

Abstract

This community service initiative was designed to improve the digital competence of the PKK (Family Welfare Empowerment) group in Simogirang Village, Prambon Sub-district, Sidoarjo Regency, with a focus on utilizing social media and internet-based tools to optimize the branding of local UMKM (Micro, Small, and Medium Enterprises) products. The program adopted an andragogical approach that emphasizes adult learning, integrating methods such as direct instruction, hands-on demonstrations, and guided simulations. Key digital platforms including Instagram, WhatsApp Business, Google Docs, and Google Drive were introduced and practiced during the sessions. A total of 40 participants took part in the training. Evaluation results indicated that 85% of the participants successfully mastered the digital branding techniques, achieving over 85% accuracy in practical exercises. This achievement was evidenced by the creation of functioning business accounts, digital catalogs, and various forms of promotional content tailored to their UMKM products. The implementation of these digital tools led to a noticeable increase in consumer engagement and demand for village products, particularly cassava chips and handmade crafts, signifying a positive impact on local economic activities. To ensure long-term benefits and continuous improvement, a dedicated WhatsApp group was established as a support forum for participants to share experiences, ask questions, and receive guidance post-training. Despite its success, the initiative faced challenges related to unstable internet infrastructure in certain areas of the village, highlighting the need for improved digital access. In conclusion, this initiative not only enhanced the digital literacy of rural women but also contributed to their economic empowerment, aligning with broader efforts to promote smart village development and digital transformation in rural Indonesia.
Pengaruh Fitur Dan Kemudahan Penggunaan Terhadap Kepuasan Pengguna Aplikasi Si Rekap KPU Rony Kriswibowo; Rusina Widha Febriana; Johan Suryo Prayogo; Putri Ariatna Alia
Neptunus: Jurnal Ilmu Komputer Dan Teknologi Informasi Vol. 2 No. 2 (2024): Mei : Jurnal Ilmu Komputer Dan Teknologi Informasi
Publisher : Asosiasi Riset Teknik Elektro dan Informatika Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/neptunus.v2i2.82

Abstract

This study aims to examine the effect of features and ease of use on user satisfaction of the Si Rekap KPU Application used in supporting the vote counting and recapitulation process in the 2024 Election. The research method uses a quantitative approach with an experimental design. Data was collected through a questionnaire distributed to 75 KPPS officers from the East Java region who had carried out the vote counting and recapitulation process in the 2024 Election using the Si Rekap KPU Application. The questionnaire was used to obtain data on perceived ease of use, usefulness, and acceptance of application information technology. The results showed that the ease of use and usefulness of application features had a significant positive effect on user satisfaction, with a contribution of 70% and 73%, respectively. Acceptance of application information technology by users also has a significant positive effect on user satisfaction with a contribution of 75%. Based on these results, it can be concluded that feature improvements, ease of use, and building user acceptance are needed to increase user satisfaction with the Si Rekap KPU Application in supporting the election process. Application improvements based on evaluation results are expected to optimize its performance.
Co-Authors Johan Suryo Prayogo M. Shodikin Mohammad Fathoni Purwanto Purwanto Rony Kriswibowo Rusina Widha Febriana