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All Journal TIJARAH: Jurnal Ekonomi, Manajemen, dan Bisnis Syariah LITERA: Jurnal Ilmiah Multidisiplin
Shine Afiatun Jannah
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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Pentingnya Islam dalam Berbisnis di Era Generasi Z: The Importance of Islam in Doing Business in the Generation Z Era Nurfitriani Widodo, Wahyu; Vita Ayu Mei Kusuma; Nurvita Septiayu Putri Widya; Aulia Azzahra; Shine Afiatun Jannah; Vannisa Yunanda Aiiya Ramadanti; Ahmad Nurrohim
TIJARAH: Jurnal Ekonomi, Manajemen, dan Bisnis Syariah Vol. 1 No. 2 (2024): TIJARAH: Jurnal Ekonomi, Manajemen, dan Bisnis Syariah
Publisher : Litera Academica Publishing

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This study analyzes the development of Islamic business in the Gen Z era with a focus on Islamic values in doing business in the Gen Z era as well as technological challenges and opportunities. Through a quantitative descriptive approach, using literature studies and summaries previous research results. The results of the research show that Islamic values such as faith, honesty and the spirit of hard work have a significant influence on the formation of entrepreneurial character in generation Z. This research concludes that education based on Islamic values can be the basic capital for the younger generation to become successful entrepreneurs. successful and of noble character.
Peran Strategis PRM/PRA Muhammadiyah dalam Penguatan Dakwah dan Pembangunan Sosial di Desa Kertonatan: The Strategic Role of PRM/PRA Muhammadiyah in Strengthening Da'wah and Social Development in Kertonatan Village Erni Sulistiyowati; Awalia Desvia Rahma Agzelianti; Susi Tri Susanti; ⁠Endang Wahyuningsih; Shine Afiatun Jannah; Vannisa Yunanda Aiiya Ramadanti; Anggita Dwi Hapsari; Ahmad Nurrohim
LITERA: Jurnal Ilmiah Mutidisiplin Vol. 2 No. 4 (2025): LITERA: Jurnal Ilmiah Multidisiplin
Publisher : Litera Academica Publishing

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This article aims to examine the strategic role of PRM (Muhammadiyah Branch Leadership) and PRA (Aisyiyah Branch Leadership) in strengthening Islamic propagation (dakwah) and social development in Kertonatan Village, Kartasura District, Sukoharjo Regency. The main focus is to analyze how PRM/PRA function as both agents of religious preaching and drivers of community-based social transformation. This research adopts a descriptive qualitative approach through field observation, in-depth interviews, and documentation conducted by students of Universitas Muhammadiyah Surakarta during their community service internship (PKL-PP). The findings reveal that PRM/PRA are actively engaged not only in religious activities but also in social programs such as economic empowerment, Qur’anic education (TPA), and fostering community solidarity. However, key challenges include a lack of youth cadre regeneration and weak organizational administration. Therefore, institutional revitalization, youth leadership training, and technological adaptation are necessary strategies to optimize PRM/PRA's strategic roles. The study concludes that strengthening PRM/PRA capacity is vital for building a progressive, independent, and religiously grounded village.
Co-Authors Ahmad Nurrohim Anggita Dwi Hapsari Aulia Azzahra Awalia Desvia Rahma Agzelianti Erni Sulistiyowati Nurfitriani Widodo, Wahyu Nurvita Septiayu Putri Widya Susi Tri Susanti Vannisa Yunanda Aiiya Ramadanti Vita Ayu Mei Kusuma ⁠Endang Wahyuningsih