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All Journal LINIMASA: JURNAL ILMU KOMUNIKASI Bulletin of Community Engagement
Syifa Ayu Salsabilla
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Religion Arts Humanities Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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Analisis Sentimen dan Jaringan Komentar Video YouTube Kompas TV Debat Pertama Cawapres pada Pilpres 2024 Syifa Ayu Salsabilla; Gema Nusantara Bakry; FX. Ari Agung Prastowo
Bulletin of Community Engagement Vol. 4 No. 3 (2024): Bulletin of Community Engagement
Publisher : CV. Creative Tugu Pena

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51278/bce.v4i3.1633

Abstract

The 2024 Presidential Election (Pilpres) in Indonesia is an important moment involving a debate on the vice presidential candidates (Cawapres). This research aims to analyze the sentiment and comment network on the Cawapres debate video on YouTube KompasTV using the Social Network Analysis (SNA) approach. Data collected from YouTube comments, analyzed using Netlytic and Gephi to identify public sentiment and key actors. The results show that interaction between actors is relatively easy with the dominance of positive comments. The word "Gibran" appeared most frequently, indicating attention to one of the candidates. The fachrurrozinoorkhomarudin1253 account has the highest degree centrality, while Lena_Palma has the highest betweenness centrality, indicating significant influence in the network. Conclusion: The Vice Presidential Debate creates active interaction on YouTube, with public sentiment tending to be positive.  
EVALUASI EFEKTIVITAS MEDIA SOSIAL DAN WORD OF MOUTH DALAM PROMOSI WISATA BUKIT SANGHYANG DORA DI KABUPATEN MAJALENGKA Syifa Ayu Salsabilla; Ilham Gemiharto; Samson CMS
Linimasa : Jurnal Ilmu Komunikasi Vol. 8 No. 1 (2025): Januari 2025
Publisher : Ilmu Komunikasi, FISIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/linimasa.v8i1.20934

Abstract

This study aims to determine the utilization of promotional media, especially social media and word of mouth (WOM) carried out by the manager of Bukit Sanghyang Dora tourism. The subjects of this research were the manager of Sanghyang Dora hill tour and five visitors to Sanghyang Dora hill tour. The object of this research is the utilization of promotional media, especially social media and word of mouth (WOM) in the promotion of Bukit Sanghyang Dora tourism. The method used in this research uses a qualitative method with a case study approach. Data collection is done by interview, observation, and documentation. The results and discussion in this study use the Ellaboration Likelihood Model theory. The results of this study indicate that the promotion of Bukit Sanghyang Dora using social media, especially Instagram, is considered effective in disseminating information and attracting tourists' attention. Word of mouth (WOM) plays an important role as a trusted source of information. Social media, used to attract attention through visual content, interactive features such as stories and reels, is effective in reaching the audience. Word of mouth (WOM) complements promotion by providing reliable information from previous visitors' experiences, which can build and increase interest in visiting
Co-Authors FX. Ari Agung Prastowo Gema Nusantara Bakry Ilham Gemiharto Samson CMS