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Sistem Informasi Geografis Pemetaan Persebaran Perceraian Faktor Ekonomi dan Pertengkaran di Kota Surakarta Tahun 2020-2023 Dimas Aditya Saputra; Bambang Agus Herlambang; Ahmad Khoirul Anam
Merkurius : Jurnal Riset Sistem Informasi dan Teknik Informatika Vol. 3 No. 1 (2025): Merkurius : Jurnal Riset Sistem Informasi dan Teknik Informatika
Publisher : Asosiasi Riset Teknik Elektro dan Informatika Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/merkurius.v3i1.598

Abstract

This study aims to utilize QGIS as a spatial analysis tool to map the distribution of divorces based on economic factors and disputes in Surakarta City during the 2020–2023 period. The data used includes spatial data in the form of Surakarta City's administrative map in shapefile format and non-spatial data comprising the number of divorces obtained from BPS Surakarta. Non-spatial data were integrated into spatial data using the "join attribute" feature in QGIS. The analysis process was conducted using classification methods to identify areas with the highest divorce density. The findings reveal that divorces due to economic factors are concentrated in low-income areas, such as Banjarsari and Jebres, while divorces caused by disputes exhibit a more evenly distributed pattern. The thematic maps were then exported into GeoJSON format for implementation on an interactive website accessible to the public and policymakers. This study contributes to the utilization of GIS technology in supporting data-driven decision-making.
The Impact of Product and Service Quality on Consumer Loyalty at Bakso Adi in South Lampung Dimas Aditya Saputra; Aida Sari
Management Dynamics: International Journal of Management and Digital Sciences Vol. 2 No. 3 (2025): International Journal of Management and Digital Sciences
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/managementdynamics.v2i3.269

Abstract

This study examine the impact of product quality and service quality on consumer loyalty toward Bakso Adi, a local culinary business in Lampung, Indonesia. In recent years, consumers have become increasingly discerning, making product satisfaction and service experience crucial elements in shaping their loyalty. The research aims to examine how these two variables affect customer loyalty behavior, including repeat purchases, positive recommendations, and resistance to switching brands. The study employs a quantitative approach using a multiple linear regression model, with data collected through a questionnaire to 100 respondents (purposive sampling). The findings is both product quality and service quality significantly positively impact consumer loyalty. Product quality influences loyalty by meeting consumer expectations in taste and consistency, while service quality contributes through positive emotional experiences during customer interactions. These findings highlight the dual importance of maintaining high standards in both product and service aspects to retain customer trust and engagement. In conclusion, businesses like Bakso Adi must prioritize continuous improvement in product quality and service delivery to foster long-term customer loyalty. This study contributes to the understanding of loyalty formation in local food businesses and offers practical insights for customer retention strategies.