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All Journal EQIEN - JURNAL EKONOMI DAN BISNIS International Journal of Regional Innovation Jurnal Ekonomi Bisnis dan Akuntansi Safari : Jurnal Pengabdian Masyarakat Indonesia Journal of Islamic Digital Economics and Management Journal of Business Economics and Management Dinamika Sosial: Jurnal Pengabdian Masyarakat Dan Transformasi Kesejahteraan Harmony Management: International Journal of Management Science and Business Management Dynamics: International Journal of Management and Digital Sciences Global Management: International Journal of Management Science and Entrepreneurship Green Economics: International Journal of Islamic and Economic Education
Aida Sari
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Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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PENGARUH CITRA MEREK, KETERLIBATAN DAN PENGETAHUAN PRODUK TERHADAP NIAT BELI PRODUK-PRODUK THE BODYSHOP DI BANDAR LAMPUNG Sarassasti Ayu Nabila; Aida Sari
Eqien - Jurnal Ekonomi dan Bisnis Vol 11 No 1 (2022): EQIEN- JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Dr Kh Ez Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (552.148 KB) | DOI: 10.34308/eqien.v11i1.854

Abstract

The growth of the cosmetics industry in Indonesia is supported by imported and local cosmetic market activities and for the majority of Indonesian consumers, especially women, cosmetics are a routine need that they always buy and make a very profitable market for cosmetic companies. One of the cosmetic companies that caught the attention of the author was The Body Shop. The Body Shop cosmetic products are a company whose products do not damage the environment and Body Shop products have been well known and in demand by the public in Indonesia, especially in Bandar Lampung because they use natural ingredients that do not contain chemicals with good quality. The purpose of this study was to determine the influence of brand image, product involvement and product knowledge on the purchase intention of The Body Shop products. The sample of this study was 100 respondents taken by nonprobability sampling with the criteria of respondents who had used The Body Shop products. Data collection uses questionnaires, subsequently the data are analyzed. The data analysis tools used are multiple linear regression analysis using SPSS software, simultaneous testing (f test), partial testing (t test) and determination analysis (R2). The results Adjusted R Square coefesiencence study showed a contributionBrand Image (X1), Product Engagement (X2), and Product Knowledge (X3) can explain Purchase Intention (Y) by 76.3%, and the results of the F test are known, the variables brand image (X1), Product Engagement (X2) and Product Knowledge (X3) to Purchase Intention (Y) with a significance coefficient of 0.000. The results of the t-test found that Brand Image (X1), Product Engagement (X2), and Product Knowledge (X3) on Purchase Intention (Y) had a positive influence.This means that the Brand Image (X1), Product Engagement (X2), and Product Knowledge (X3) indicators play a role in influencing each Purchase Intent (Y) variable.
The Influence of Promotion and Reputation on Purchase Decisions of Pegadaian Gold Saving Products (Study on Customers of Syariah Gold Savings Account, Pegadaian Syariah Bandar Lampung Branch) Siti Khulwaniatur Risya; Aida Sari; Dwi Asri Siti Ambarwati
International Journal of Regional Innovation Vol. 3 No. 2 (2023): International Journal of Regional Innovation
Publisher : Inovbook Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52000/ijori.v3i2.77

Abstract

Gold is considered an investment with relatively low risk and its value is almost always profitable because it is an investment object whose value tends to increase, thereby increasing public interest in investing in gold. Pegadaian Syariah, which is part of PT. Pegadaian, has innovated by releasing a product called Gold Savings with the aim of facilitating people who want to own gold at an affordable price and with minimal capital by saving. However, in recent years there has been a decrease in the number of Gold Savings customers at the Radin Intan Sharia Pawnshop which was influenced by the promotion factors carried out and the company's reputation. So that, in this study discusses promotion and reputation on customers' decisions to buy Gold Savings products at the Radin Intan Sharia Pegadaian Branch using the nonprobability sampling method using the Purposive Sampling method category, with a total sample of 140 respondents. This study uses multiple linear regression analysis and partial hypothesis testing (t-test). The results obtained in this study indicate that promotion and reputation have a positive and significant effect on purchasing decisions for Gold Savings products at the Radin Intan Branch Sharia Pawnshop with a total sample of 140 respondents. This study uses multiple linear regression analysis and partial hypothesis testing (t-test). The results obtained in this study indicate that promotion and reputation have a positive and significant effect on purchasing decisions for Gold Savings products at the Radin Intan Branch Sharia Pawnshop with a total sample of 140 respondents. This study uses multiple linear regression analysis and partial hypothesis testing (t-test). The results obtained in this study indicate that promotion and reputation have a positive and significant effect on purchasing decisions for Gold Savings products at the Radin Intan Branch Sharia Pawnshop.
Kegiatan Pendampingan dalam Meningkatkan Penjualan Pada Badan BUMDES Barokah Kecamatan Gadingrejo Kabupaten Pringsewu Eliza Delicia; Dwi Asri Siti Ambarwati; Nindytia Puspitasari Dalimunthe; Sri Hasnawati; Aida Sari
SAFARI :Jurnal Pengabdian Masyarakat Indonesia Vol. 3 No. 4 (2023): Oktober: Jurnal Pengabdian Masyarakat Indonesia
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/safari.v3i4.929

Abstract

Bumdes Barokah is a village business entity that operates in the business of selling goats. Since April 2021, BUMDes Barokah has experienced difficulties in generating income. This causes BUMDes Barokah not to run as expected so there was a need for a business strategy so that business activities at BUMDes could develop and BUMDes could achieve the desired results. The aim of this activity is to assist BUMDES in finding and implementing the right business strategy to increase sales. The technique used to find the right business strategy is by using SWOT analysis and the Business Model Canvas (BMC). The results of the SWOT analysis found that sales outside of holidays were low and there were competitors who could threaten the BUMDes goat sales business. It is hoped that the results of this activity can be an input for BUMDes in terms of business strategies to increase sales at BUMDes Barokah.
PENGARUH KUALITAS PRODUK, HARGA DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK SEPATU SNEAKERS MELALUI MEDIA SOSIAL DI BANDAR LAMPUNG (STUDI KASUS PADA TOKO ONLINE SCHUHE) Muhammad Fikri Fakhruddin; Aida Sari
Bridging Journal of Islamic Digital Economics and Management Vol. 1 No. 1 (2023): November
Publisher : Al-Shobar Publisher, Yayasan Islam Al-Shobar Rawaurip

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh kualitas produk, harga, dan kualitas pelayanan terhadap keputusan pembelian produk sepatu sneakers melalui media sosial di Bandar Lampung. Penelitian ini merupakan penelitian eksplanatori yang dilaksanakan di wilayah Bandar Lampung pada bulan Januari-Maret 2024. Populasi dalam penelitian ini adalah semua konsumen pengguna mendia sosial, terutama Instagram dan pernah membeli produk sepatu sneakers melaui media sosial di Bandar Lampung. Sampel sebanyak 179 responden dan diambil menggunakan Teknik purposive sampling. Data dikumpulkan menggunakan kuesioner. Analisis data menggunakan regresi linear berganda. Analisis data menunjukkan bahwa (1) kualitas produk berpengaruh positif terhadap keputusan pembelian produk sepatu sneakers melalui media sosial di Bandar Lampung, (2) harga tidak berpengaruh positif terhadap keputusan pembelian produk sepatu sneakers melalui media sosial di Bandar Lampung, (3) kualitas pelayanan berpengaruh positif terhadap keputusan pembelian produk sepatu sneakers melalui media sosial di Bandar Lampung.
PENGARUH BEAUTY VLOGGER TERHADAP KEPUTUSAN PEMBELIAN PRODUK KECANTIKAN OLEH KONSUMEN GEN Y DAN GEN Z Dinda Tiara Luqman; Aida Sari; Dwi Asri Sit; Driya Wiryawan
Jurnal Ekonomi Bisnis dan Akuntansi Vol. 2 No. 3 (2022): Desember : Jurnal Ekonomi Bisnis dan Akuntansi (JEBAKU)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jebaku.v2i3.688

Abstract

The effect of Beauty Vlogger's video on the buyer's interest in buying a beauty product is significant. It means that in this case it's certainly becoming new as one of the innovations in advertising. That is why the Author is interested in discussing the material regarding these conditions. The purpose of writing articles on this issue is to compare and test the validity of Beauty Vlogger's influence as a form of innovation itself as the digital world continues to grow, especially in advertising or endorsement. The author uses quantitative methods in writing this article. Where in this case the author not only presents actual facts, but also in his writing provides accurate data. Research has shown that Beauty Vlogger's significance, personality, appearance, and popularity greatly influenced the public in making decisions about which beauty products to choose.
The Influence of Celebrity Endorser Credibility and Brand Image on Purchase Decisions of Glad2Glow Skincare in Bandar Lampung Mila Fadila; Aida Sari; Driya Wiryawan
Harmony Management: International Journal of Management Science and Business Vol. 2 No. 2 (2025): International Journal of Management Science and Business
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/harmonymanagement.v2i2.224

Abstract

This research aims to examine the impact of celebrity endorser credibility and brand image on consumers' purchasing decisions regarding Glad2Glow skincare products in Bandar Lampung. The intense competition in the beauty industry pushes companies to adopt innovative marketing strategies, such as leveraging trustworthy celebrity endorsers and building a strong brand image. A quantitative approach was used in this study, with data gathered from 160 Glad2Glow skincare users in Bandar Lampung through questionnaires. The data were analyzed using multiple linear regression. The findings reveal that the credibility of celebrity endorsers has a positive and significant influence on purchasing decisions. Similarly, brand image also exerts a positive and significant impact. Together, these factors play a key role in improving consumers' buying decisions. The results underscore the importance of credible endorsements and a solid brand image in gaining consumer trust and driving the purchase of local skincare products in a highly competitive market.
Influence of Discounts and Bundling Strategies on Kahf Product Purchases in Bandar Lampung M. Gifary Dharmayandaru; Aida Sari
Management Dynamics: International Journal of Management and Digital Sciences Vol. 2 No. 3 (2025): International Journal of Management and Digital Sciences
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/managementdynamics.v2i3.259

Abstract

In an era marked by intensifying business competition, marketing strategies such as price discounts and bundling packages play a crucial role in shaping consumer purchasing behavior. These approaches are commonly employed to capture consumer interest and boost sales performance. This study aims to ex-amine the influence of price discounts and bundling strategies on consumer purchasing decisions re-garding Kahf products in Bandar Lampung. The research utilizes both primary data, collected through questionnaires administered to respondents, and secondary data. The sample consists of 130 respond-ents selected using a non-probability sampling approach with a purposive sampling technique. Analyti-cal methods applied include validity and reliability tests, multiple linear regression analysis, and hypothe-sis testing through t-tests, F-tests, and the coefficient of determination (R²). The findings reveal that both price discounts and bundling packages exert a positive and statistically significant effect on con-sumer purchasing decisions for Kahf products in Bandar Lampung. These results underscore the im-portance of effective promotional strategies, such as compelling price reductions and value-enhancing bundling offers, in stimulating consumer purchases and enhancing product competitiveness in the mar-ket.
The Impact of Product and Service Quality on Consumer Loyalty at Bakso Adi in South Lampung Dimas Aditya Saputra; Aida Sari
Management Dynamics: International Journal of Management and Digital Sciences Vol. 2 No. 3 (2025): International Journal of Management and Digital Sciences
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/managementdynamics.v2i3.269

Abstract

This study examine the impact of product quality and service quality on consumer loyalty toward Bakso Adi, a local culinary business in Lampung, Indonesia. In recent years, consumers have become increasingly discerning, making product satisfaction and service experience crucial elements in shaping their loyalty. The research aims to examine how these two variables affect customer loyalty behavior, including repeat purchases, positive recommendations, and resistance to switching brands. The study employs a quantitative approach using a multiple linear regression model, with data collected through a questionnaire to 100 respondents (purposive sampling). The findings is both product quality and service quality significantly positively impact consumer loyalty. Product quality influences loyalty by meeting consumer expectations in taste and consistency, while service quality contributes through positive emotional experiences during customer interactions. These findings highlight the dual importance of maintaining high standards in both product and service aspects to retain customer trust and engagement. In conclusion, businesses like Bakso Adi must prioritize continuous improvement in product quality and service delivery to foster long-term customer loyalty. This study contributes to the understanding of loyalty formation in local food businesses and offers practical insights for customer retention strategies.
The Effect of Live Streaming, Content Marketing, and Customer Trust on Purchase Decision Among Generation Z Users of Social Commerce on TikTok Zatu Kiasati; Aida Sari
Global Management: International Journal of Management Science and Entrepreneurship Vol. 2 No. 2 (2025): International Journal of Management Science and Entrepreneurship
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/globalmanagement.v2i2.221

Abstract

The advancement of the digital era has provided a significant platform for shopping. In this context, factors such as live streaming, content marketing, and customer trust play a crucial role in influencing consumers’ purchasing decisions on TikTok social commerce. This study aims to examine the impact of live streaming, content marketing, and customer trust on the purchasing decisions of Generation Z users of TikTok’s social commerce at the Faculty of Economics and Business, University of Lampung. With the rapid growth of social media-based e- commerce, these factors have become critical in determining consumer purchasing decisions. Data was collected through a questionnaire designed using Google Forms and distributed to 115 respondents using a non-probability sampling method and purposive sampling technique. Data analysis was performed using SPSS version 26. The analytical methods used included multiple linear regression and hypothesis testing through t-tests and F-tests. The results of the study show that all three independent variables, namely live streaming, content marketing, and customer trust, have a positive and significant impact on purchasing decisions. These findings suggest that marketing strategies based on live streaming, engaging content, and efforts to build consumer trust can enhance purchasing decisions in social commerce.
The Influence of Product Quality and Price on The Purchase Decision of Fukumi Porang Rice in Bandar Lampung Sofiyatul Azkiyah; Aida Sari
Green Economics: International Journal of Islamic and Economic Education Vol. 2 No. 3 (2025): Green Economics: International Journal of Islamic and Economic Education
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/greeneconomics.v2i3.287

Abstract

This research aims to examine how product quality and price influence the purchasing decisions of consumers buying Fukumi brand porang rice in Bandar Lampung City. As a healthier rice alternative, Fukumi porang rice has become popular among individuals who are health-conscious, particularly those on diets or managing diabetes. A quantitative method was applied, using surveys distributed to 150 buyers of Fukumi rice. The data were analyzed using multiple linear regression. The findings reveal that both product quality and price have a significant impact on purchasing decisions. The regression analysis shows that product quality accounts for 54.1%, while price accounts for 57% of the decision-making process. An Adjusted R² of 0.567 indicates that 56.7% of the variation in purchase decisions is explained by these two factors, with the remaining 43.3% influenced by other variables not included in this study. These results emphasize the need for businesses to consistently deliver high product quality and set prices that reflect customer value to stay competitive.
Co-Authors Dimas Aditya Saputra Dina Safitri Dinda Tiara Luqman Dwi Asri Sit Dwi Asri Siti Ambarwati Dwi Asri Siti Ambarwati Eliza Delicia Faila Shofa M. Gifary Dharmayandaru Mila Fadila Muhammad Fikri Fakhruddin Nindytia Puspitasari Dalimunthe Prakarsa Panjinegara Rinaldi Bursan Sarassasti Ayu Nabila Siti Khulwaniatur Risya Sofiyatul Azkiyah Sri Hasnawati Syaifulloh, Bagas Aef Wiryawan, Driya Zatu Kiasati