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SENSE: Pendampingan Peningkatan Keterampilan Sosial Emosional melalui Theater Based Intervention Tiara; Mutiara; Septia, Hidayatul Dwi; Hariadi, Rudi; Suliyanto; Nasution, Riska Amalya
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 6 No. 1.1 (2024): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN) SPECIAL ISSUE
Publisher : Lembaga Dongan Dosen

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Abstract

Abstract SENSE Program: Assistance in Improving Social Emotional Skills through Theater Based Intervention aims to improve the social and emotional skills of children with Autism Spectrum Disorder (ASD). This service was carried out at SLB Harapan Mulia Jambi involving 22 autistic children, using the Theater Based Intervention method which involves theater activities and educational games such as freeze dance, paper sensory, Simon says, and emoticon block. The program was implemented with a pre-experimental approach, using a One Group Pretest-Posttest design to evaluate changes in social and emotional skills before and after the intervention. Results showed a significant improvement in children's social and emotional skills after participation in the activities. Statistical test results with a significance value (p = 0.000 < 0.05) confirmed that the theater intervention was effective in improving communication skills, emotion control, and social interaction of children with ASD. Thus, Theater Based Intervention proved to be an efficient approach for the social-emotional development of children with autism. Keywords: Autism Spectrum Disorder, social emotional skills, theater intervention, children with autism, self-development. Abstrak Program SENSE: Pendampingan Peningkatan Keterampilan Sosial Emosional melalui Theater Based Intervention bertujuan untuk meningkatkan keterampilan sosial dan emosional anak-anak dengan Autism Spectrum Disorder (ASD). Pengabdian ini dilakukan di SLB Harapan Mulia Jambi dengan melibatkan 22 anak autis, menggunakan metode Theater Based Intervention yang melibatkan aktivitas teater dan permainan edukatif seperti freeze dance, paper sensory, Simon says, dan emoticon block. Program ini dilaksanakan dengan pendekatan pre-eksperimental, menggunakan desain One Group Pretest-Posttest untuk mengevaluasi perubahan keterampilan sosial dan emosional sebelum dan sesudah intervensi. Hasil menunjukkan adanya peningkatan signifikan dalam keterampilan sosial dan emosional anak setelah partisipasi dalam kegiatan. Hasil uji statistik dengan nilai signifikansi (p = 0,000 < 0,05) menegaskan bahwa intervensi teater efektif dalam meningkatkan kemampuan komunikasi, kontrol emosi, dan interaksi sosial anak-anak dengan ASD. Dengan demikian, Theater Based Intervention terbukti menjadi pendekatan yang efisien untuk pengembangan sosial-emosional anak-anak autisme. Kata Kunci: Autism Spectrum Disorder, keterampilan sosial emosional, intervensi teater, anak autisme, pengembangan diri
The Analysis of the Effectiveness of SMPIT Tunas Cendekia Profile Videos as Digital Promotion Media: Mixed Method Approach with Epic Model, Qualitative Interviews, and Youtube Analytics Hariadi, Rudi; Yeni
JOURNAL OF APPLIED MULTIMEDIA AND NETWORKING Vol 9 No 2 (2025): Journal of Applied Multimedia and Networking
Publisher : Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jamn.v9i2.10508

Abstract

In the era of digital competition, educational institutions are required to adopt innovative and technology-based promotional strategies. This study aims to evaluate the effectiveness of a school profile video of SMPIT Tunas Cendekia as a digital promotional medium to support student enrollment campaigns. A mixed-method approach was applied by integrating the EPIC Model (Empathy, Persuasion, Impact, Communication), qualitative interviews, and YouTube Analytics. Quantitative data were collected from 66 respondents using a Likert-scale questionnaire based on the EPIC Model, while qualitative insights were gathered through in-depth interviews with prospective parents and school representatives. Additionally, YouTube performance metrics such as view count, watch time, and click-through rate (CTR) were analyzed. The findings show that all four EPIC dimensions scored in the "Highly Effective" category, with an overall EPIC Rate of 4.26. Interview results confirmed strong emotional resonance, increased interest, and a positive perception of the school’s image. YouTube data indicated solid engagement, with a CTR of 4.39% and an average watch duration of 2 minutes and 44 seconds. The integration of audience perception, qualitative insight, and digital metrics provides comprehensive evidence that profile videos serve as an effective communication tool in educational marketing. This study recommends content enhancements based on audience needs to improve future promotional efforts.