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All Journal SULTANIST: Jurnal Manajemen dan Keuangan Golden Ratio of Mapping Idea and Literature Format
Sianturi, Charles Makmur
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Library & Information Science Social Sciences

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THE IMPACT OF SOCIAL MEDIA MARKETING ON PURCHASE INTENTION Sianturi, Charles Makmur; Pasaribu, Vera A. R.; Pasaribu, Romindo M.; Simanjuntak, Juara
SULTANIST: Jurnal Manajemen dan Keuangan Vol. 10 No. 1 (2022)
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung Pematangsiantar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/sultanist.v10i1.425

Abstract

AbstractMarketing through social media has been one of trends in recent years in marketing science and practices.  Shifting from conventional marketing tools, marketers have capitalized various tools and means to attract the intention of new customers or to maintain the current customers.  The purpose of this study is to identify the effect of social media marketing on intention to purchase, based on the fact that concept is raising attention of practitioners and researchers.  The object of this study is customers who follow at least one type of social media application in Medan, Indonesia.  The data were collected through self administers questionnaire with 152 respondents. The data is tested with correlation analysis by using SPSS 15.0 version. The results of the study indicated that social media marketing is positively correlated to intention to purchase when social media marketing (1) contain relevant information (2) offer relevant benefits (3) comparable with other products. The results of this study propose several strategies for marketing practitioners
Public Perceptions of Digital Banking Service Quality and the Relationship on Customer Satisfaction in Medan City, Indonesia Sianturi, Charles Makmur; Gultom, Anthasia Grace br
Golden Ratio of Mapping Idea and Literature Format Vol. 6 No. 1 (2026): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v6i1.1637

Abstract

This study aims to empirically examine the effect of the quality of digital banking services on customer satisfaction in Medan City. This research employs a quantitative approach, with customer satisfaction as the dependent variable and the dimensions of service quality—namely time efficiency, convenience, high accuracy, security, and reliability—as the independent variables. The sampling method used is non-probability sampling, with the sample size determined using a quota sampling technique. Data were measured using a Likert scale and collected through the distribution of questionnaires. The analysis method used is multiple regression analysis, accompanied by classical assumption testing using SPSS version 26. The results of the analysis show that all independent variables have positive and significant regression coefficients. Therefore, it can be concluded that the independent variables—time efficiency, convenience, high accuracy, security, and reliability—positively influence customer satisfaction, with the convenience variable having the strongest effect among them.
Co-Authors Gultom, Anthasia Grace br Juara Simanjuntak Pasaribu, Romindo M. Vera A.R. Pasaribu